Archives: Quiz

The goals that researchers intend to achieve by conducting research as referred to as _____. A.results B.causal inferences C.research outcomes D.research objectives Kodetra is interpreting consumers’ blog postings on the Internet. Which of the following best describes the type of […]

Which of the following expresses the research objectives in terms of questions that can be addressed by research? A.situation analysis B.dependent variable C.research question D.independent variable _____ is the process of changing the data from their original form to a […]

A question that screens out respondents who are not qualified to answer a second question is called a _____ question. A.preliminary B.filter C.qualifying D.sequencing When sample size (n) is larger than _____, the t-distribution and Z-distribution are almost identical. A.10 […]

All of the following are flaws with using click-through rate as a measure of the amount of interest or attention a website is receiving EXCEPT _____. A.does not differentiate between a lot of activity by a few visitors and a […]

In using the t-test to compare the means of two groups, the degrees of freedom are calculated as _____. A.n1 – n2 – 2 B.n1 + n2 – 2 C.n1 x n2 -2 D.n1 / n2 – 2 The observation […]

The Pearson product-moment correlation requires at least ______ data. All of the following are observable phenomena EXCEPT _____. A.attitudes B.verbal behavior C.spatial relations and locations D.neurological activity Answer: A. When the on-time performance of airlines is used to predict the […]

A research supplier that specializes in gathering data is called a _____. A.syndicated research service B.field interviewing service C.compliance company D.briefing service The formula below is used to calculate the ______ . (ZS/E)2 A.sample standard deviation B.population standard deviation C.sample […]

An experimental treatment is the term referring to the way an experimental variable is manipulated. In the communication process, the medium is the receiver or destination of the message. Answer: FALSE The cost of administering open-ended questions is much lower […]

Rushing into a research project may result in conducting a study that is not needed. A Spearman correlation is more appropriate for interval and ratio data than is the Pearson product-moment correlation. Answer: FALSE The basic calculation for obtaining a […]

An attribute is a single characteristic or fundamental feature of an object, person, situation, or issue. While mechanical observation is useful, it is never used as the only means of observation. Answer: FALSE Developing and implementing a business strategy involves […]

In factor analysis, communality is a measure of the percentage of a variable’s variation that can be explained by the factors. It is easier to define the problem in business situations that are not cyclical. Answer: FALSE In multiple regression, […]

The purpose of editing is to ensure that the data are complete, consistent, and readable. A good rule-of-thumb for an oral presentation of a research report is to not be redundant. Answer: FALSE A t-test is appropriate for testing hypotheses […]

Descriptive research often helps describe market segments. The chi-square test requires that the expected frequency in each cell of the contingency table be at least 30. Answer: FALSE A business researcher needs to be subjective in order to provide accurate […]

A tachistoscope is often used in experiments to control the amount of time a subject is exposed to a visual image. A custom research provider specializes in only one particular research activity, such as field interviewing, data warehousing, or data […]

The total mean is the mean of a variable over all observations. A multiple-grid question includes several questions of the same format all arranged in a grid format. Answer: TRUE The situation analysis ends once researchers have a clear idea […]

When a test market is conducted in five retail stores in Erie, Pennsylvania, this is an example of an external experiment. An effective oral presentation of a research report is one that is consistent across all audiences. Answer: FALSE A […]

The t-test assumes that the two population means are equal. The reference base is the number of respondents or observations (in a row or column) used as a basis for computing percentages in a cross-tabulation. Answer: FALSE Direct association means […]

A manager is considering purchasing data from an outside vendor to get a better understanding of the target market for his firm’s services. What factors should the manager consider when evaluating the data’s usefulness for his needs? Measure of association […]

Fortunately, there is a step-by-step process for ensuring accuracy in the wording of questions in surveys. Trade associations gather data to help the organizations in a specific industry. Answer: TRUE The three major criteria for evaluating measurements are reliability, validity, […]

A Type I error occurs when you fail to reject the null hypothesis when the alternative hypothesis is true. A unidimensional rating scale is any measure of attitudes that asks respondents about a single concept in isolation. Answer: FALSE The […]

Diary panel data are data gathered by households that have agreed to record their consumption behavior over an extended period of time. A sampling procedure ensuring that each element in the population will have an equal chance of being included […]

Relevant data are facts about things that cannot be changed. Open-ended response questions are valuable at the beginning of personal interview sessions. Answer: TRUE Quantitative research address research objectives through empirical assessments that involve numerical measurement and analytical approaches. Answer: […]

Field experiments tend to have less external validity than laboratory experiments. The variate is a mathematical way in which a set of variables can be represented with one equation. Answer: TRUE In cluster analysis, each cluster should have low internal […]

How we define a construct will affect the way we measure it. A fixed-alternative question is better than an open-ended question because it reduces the possibility of respondents giving socially-desirable answers. Answer: TRUE Business research is restricted to for-profit organizations. […]

A cross-tabulation is a simple way to describe the relationships between two groups. Some aspects of surveys may be qualitative. Answer: TRUE Totally exhaustive means no overlap exists among the fixed-alternative categories in a question’s response options. Answer: FALSE Data […]

Sam’s Club installed self-checkout stations that can track not only member’s purchases but also packaging problems, as the system uses universal product codes to match the item the shopper has in their cart with its price and inventory level in […]

Random error in measurement is the error that occurs _____. A. erratically B. due to bias C. systematically D. due to sampling E. none of the above A conative basis for an attitude means that the attitude is based on […]

Which characteristic of mapping rules refers to the numbers used to group or sort responses when no order to the numbers exists? A. Classification B. Order C. Distance D. Origin E. Exclusivity The U.S. News and World Report is assessing […]

Which of the following is pure research rather than applied research? A. Sleep duration, as impacting work efficiency. B. Disruption of cognitive ability under stress. C. The relationship between leadership traits and corporate success. D. Work towards the discovery of […]

IRBs exist in order to _____. A. guarantee complete, informed consent is obtained from participants B. apply knowledge gained from research C. evaluate the research design chosen D. evaluate the allocation of expenses in the project E. protect the researchers […]

Research has been increasing in business decision making because: A. Management decisions are easier. B. Technology is less accessible. C. ROI measures have never been more important. D. Managers are well schooled in business analytics E. None of the above. […]

A(n) _____ describes the interrelationships between concepts and constructs. A. hypothetical construct B. postulation C. conceptual scheme D. operational definition E. inductive argument Research designs may be viewed as being A. Exploratory or experimental B. Laboratory or ex post facto […]

The tendency for respondents to be agreeable is called _____. A. social desirability responding B. acquiescence C. elaboration likelihood D. agreeableness E. conscientiousness A variable that is assumed or excluded from a research study is a(n) _____ variable. A. criterion […]

Paralanguage is an important part of planning and rehearsal. Which of the following describes the characteristics of paralanguage the speaker should focus on? A. frequency of eye contact with the audience helps to establish rapport and comfort. B. a speaking […]

All of the following are ways to protect participant confidentiality except _____. A. obtain signed nondisclosure documents from those who wish access to the data B. restrict access to participant identification C. offer access to study results to participants D. […]

A case in research is . . .? A. an inductive argument B. a deductive argument C. a hypothesis D. an instance of what is measured in a hypothesis E. None of the above Which of the following questions is […]

A tree-type frequency distribution that specifies each data value without equal interval grouping is called a _____. A. bar chart B. histogram C. stem-and-leaf displays D. pie chart E. line graph Which of the following is NOT one of the […]

Which of the following ordinal measures is a measure of association that compensates for tied ranks and adjusts for direction of the independent variable? A. Kendall’s tau b B. Gamma C. Phi D. Lambda E. Somers’s d Capital One is […]

Marginals are the totals of row and/or column variables in a: A. Piechart B. Barchart C. Cross-classification (cross-tabulation) table D. Frequency table. Checklists produce _____ data. A. nominal B. ordinal C. interval D. ratio E. nominal and interval Answer: A. […]

The following is TRUE of cumulative scales. A. Identical scores from participants have the same meaning B. It is impossible to judge which scale items were answered positively or negatively C. There is no tool to judge whether a set […]

Which of the following syndromes affecting respondent honesty involves the respondent not having the ability to predict his or her future behavior with any certainty? A. unconscious decision maker B. ignoramus C. self-delusionist D. disengager E. none of the above […]

Estimates of precision are possible with _____ samples. A. nonprobability B. probability C. judgment D. quota E. all of the above Control in business research is the ability of the researcher to … A. Explain the outcome of a research […]

Resentful demoralization refers to the treat to internal validity brought on when _____. A. people in the experimental group communicate the treatment with people in the control group B. researchers compensate the control group as a sort of consolation for […]

When are cross-tabulations called contingency tables? A. Anytime B. When used for statistical testing C. When used for display purposes D. When presented with percentages rather than raw counts E. When used to present data In a restaurant complaint study, […]

A measurement question that includes two or more questions in one is said to be _____. A. double-barreled B. leading C. sensitive D. subjective E. unfocused In one episode of a television show two characters make fun of each other’s […]

There are several possible issues that may affect measurement questions. Explain the possible effects of shared vocabulary, biased wording, and adequate alternatives on the quality of resulting data. The level of significance chosen for hypothesis testing is based on _____. […]

In which of the following is a barchart arranged in increasing order by size? A. Control chart B. Simple bar chart C. Pareto diagram D. Histogram Which of the following questions is considered when determining investigative questions? A. How can […]

A communication approach to data collection involves _____. A. observing behavior B. recording trace evidence C. surveying people D. data mining E. linguistic behavior analysis Consider the following survey question and response categories: Where do you like to go on […]

An advertisement for the drug, PLAVIX, states the following: ” ‘if you’ve been hospitalized for heart-related chest pain or a certain type of heart attack.’ Doctors call these conditions ACS, or Acute Coronary Syndrome. You can do more to help […]

Secondary data as a means of addressing a management problem are considered weaker than primary data because the data A. were was potentially collected to address a different problem B. are older, and therefore, irrelevant to current conditions C. are […]