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A case in research is . . .?
A. an inductive argument
B. a deductive argument
C. a hypothesis
D. an instance of what is measured in a hypothesis
E. None of the above
Which of the following questions is considered when discussing the management
dilemma?
A. How can management eliminate negative symptoms?
B. What does the manager need to know to choose the best alternative from the
available sources of action?
C. What is the recommended course of action?
D. What symptoms cause management concern?
E. What should be asked or observed to obtain the information the manager needs?
The process of ensuring the accuracy of data and their conversion from raw form into
classified forms appropriate for analysis is called _____.
A. coding
B. data entry
C. data preparation
D. data measurement
E. quality control
Which of the following is an example of a business decision maker?
A. Politician's election consultant
B. Church pastor
C. Manager of a non-profit program
D. Business manager of a consumer goods product
E. All of the above
A survey that uses a sample of city blocks from a map as a way of sampling city
residents is based on the _____ sampling technique.
A. convenience
B. quota
C. stratified
D. systematic
E. cluster
Visuals are important in an oral research presentation because _____.
A. Recall accuracy varies as a function of an item's position on a list or an argument's
sequence
B. The Motivated Sequence produces superior immediate recall though sight
visualization
C. About 40 percent of us are visual learners
D. The narrative pattern of organization results in significantly favorable attitudes
toward the presentation through visuals
If you were creating a slide for an oral research presentation, what characteristic would
you aim for?
A. Low word count and the 10-20-30 rule.
B. Simplicity by considering using a title only.
C. Keep it simple and choose a font size = oldest audience member age/2.
D. Develop a slideument similar to those recommended by PowerPoint and that have
served presenters well for over a decade.
E. All but D
Structural equation modeling (SEM) relies upon _____ to present predictive and
associative relationships among constructs and indicators in a model.
A. scatterplots
B. path diagrams
C. boxplots
D. pie charts
E. Pareto diagrams
Which of the following symbols is used to reflect Goodman and Kruskal's gamma?
A.
B.
C.
D.
E.
What does r2 measure
A. The proportion of variation in one variable that is explained by the other
B. The proportion of error variation
C. The proportion of variation in Y related to the variation of the categories of X
D. The proportion of variation in Y due to the variation within each of the categories of
X
E. The significance of the relationship between X and Y
A oral research report has some unique characteristics that distinguish it from other
kinds of public speaking. Which of the following is NOT true?
A. Small audience
B. Audience members who will each use the research findings and conclusions
differently given their managerial responsibilities
C. Presenter condenses a lengthy and complex body of information
D. A large audience with expectations to be entertained
E. All of the above
The _____ is the midpoint of a distribution.
A. mode
B. median
C. mean
D. range
E. dispersion
Jason is designing a survey to measure the extent to which college students who own
iPads will recommend that others should also buy an iPad. He has created the following
measures.
Question 1: Have you ever recommended an iPad to anyone? Response options: Yes or
no
Question 2: If yes, to whom did you recommend an iPad? Check all that apply.
Response options: friends, family members, teachers, other
Question 3: How likely are you to recommend an iPad to someone in the future? Not at
all likely, somewhat unlikely, neither likely nor unlikely, somewhat likely, very likely.
What type of scale is used in Jason's second question about the recommendation of
iPads?
A. Dichotomous
B. Multiple-choice, single-response
C. Multiple-choice, multiple-response
D. Balanced
E. Unbalanced
A private network that uses Internet protocols and the public telecommunication system
to share an organization's information, data, or operations with its external suppliers,
vendors, or customers is called a(n) _____.
A. decision support system
B. intranet
C. extranet
D. internet
E. data warehouse
The error that occurs when participants alter their true behavior due to the presence of
the observer is known as _____.
A. observer drift
B. halo effect
C. social desirability responding
D. self-serving bias
E. reactivity response
When target questions present the participants with a fixed set of choices, they are
_____.
A. unstructured
B. undisguised
C. structured
D. disguised
E. open-ended
What information is presented in a stem-and-leaf display?
A. Percent
B. Actual values
C. Valid percent
D. Cumulative percent
E. Value labels
Brittany is developing a sampling plan for a study of alcohol consumption among
college students at Metro University. She wants to ensure that students from each class
level are represented. She also wants to be able to compare students who are members
of Greek organizations to non-Greeks. Finally, she wants to consider patterns by gender.
Brittany plans to cross-reference Metro University's student directory with membership
lists from each Greek organization on campus to develop a sample frame.
What type of sampling method should Brittany use?
A. Simple random
B. Systematic
C. Stratified
D. Cluster
E. Double
The ratio of participants who decline the interview to all eligible contacts is the _____
rate.
A. nonresponse
B. noncontact
C. incidence
D. refusal
E. reachable
Which written research report section contains a clear statement of the management
question and the business research problem?
A. Approach
B. Problem statement
C. Background
D. Table of contents
E. Methodology
Jack is developing the outline for his written research report. He is outlining using just a
few words to jog his memory when he writes the report. What type of outline is Jack
using?
A. Topic outline
B. Bullet outline
C. Sentence outline
D. Paragraph outline
E. List outline
Jackson is conducting interviews to identify patterns in consumer decision making for
high-involvement products. Which type of interview should he use if he needs a high
degree of comparability among responses, no question variability, and to maintain his
own neutrality during the interviews?
A. Unstructured
B. Structured
C. Semistructured
D. Closed-ended
E. Briefing
Hilton Hotels wishes to conduct a study on the determinants of brand loyalty among
Hilton Hotel customers. The Hilton organization estimates that 10% of its 2, 600,000
Hilton Honors club members are loyal to the Hilton brand wherever they travel.
However, the remaining members may choose other hotel brands at times. The
organization wants to understand how to increase loyalty among the other 90% of club
members.
The Hilton organization is considering a survey about factors affecting brand loyalty
that will be sent to all of its Hilton Honors club members. This is an example of a
_____.
A. population
B. sample
C. extent
D. census
E. general population survey
Facts (supporting material) are defined as:
A. verifiable data about situations that exist or events that are known to have occurred
B. a critical incident selected to prove an overarching claim
C. a single instance used to clarify a complex concept
D. a comparison between two different things to highlight a point of similarity
Which threat to internal validity results from changes between observations in either the
measuring instrument or the observer?
A. History
B. Maturation
C. Testing
D. Instrumentation
E. Mortality
Logos provides explicit support for a position and ____.
A. this translates into supporting evidence that reveal the researchers' findings.
B. should not be the only source of support although it is the core of most research
presentations.
C. uses a variation of the syllogism where one or more minor premises are left unstated,
but where the audience provides the missing premises to reach the conclusion.
D. is not the strongest of the three appeals.
E. All of the above
Which of the following best explains how the F ratio examines differences among
groups?
A. The variability attributable to a treatment is compared to the variability arising from
random error
B. The probability of making a type I error is compared to the probability of making a
type II error
C. The critical F is compared to the critical t
D. The standard deviation for each group is subtracted from the mean of all groups
E. None of the above
In a standard normal distribution, the mean is _____ and the standard deviation is
_____.
A. 0; 1
B. 5; 1
C. 3; 1
D. 1; 5
E. it varies based on the sample
The minimum number of cases used in a cross-case analysis is _____ case(s).
A. one
B. three
C. four
D. fifteen
E. twenty-five
Measurement in research consists of assigning numbers to _____ in compliance with a
set of rules.
A. events
B. objects
C. properties
D. activities
E. all of the above
Which term is used to describe the act of surveying prospects or customers who have
given permission for such engagement?
A. Opt-in
B. Choice
C. Opt-out
D. Permission surveying
E. Direct surveying
What type of sampling is used to select certain behavioral acts or conditions to record
that answer the investigative questions?
A. Time sampling
B. Quota sampling
C. Convenience sampling
D. Event sampling
E. Snowball sampling
Scripting has several key features, including _____.
A. full sentences in the notes section of PowerPoint
B. reworking your material, removing filler words from sentences, and leaving only key
words
C. memorizing the one key idea for each slide for practice
D. practice for the presentation without notes using only the slide's keywords
E. all of the above
Which of the following measures is used to assess the strength of relationships in
cross-classification tables?
A. Nonparametric measures of association
B. Parametric measures of association
C. ANOVA
D. Regression
E. R-test
