Which of the following syndromes affecting respondent honesty involves the
respondent not having the ability to predict his or her future behavior with any
certainty?
A. unconscious decision maker
B. ignoramus
C. self-delusionist
D. disengager
E. none of the above
Multiple regression is a statistical technique that _____.
A. identifies homogeneous subgroups
B. identifies patterns underlying combinations of the original variables capable of
summarizing the original set
C. develops a perceptual map of the locations of some objects relative to others
D. predicts or explains the value for a dependent variable using the values of
independent variables
E. uses two or more independent, metric variables to classify observations into
categories of a nominal, dependent variable
Which of the following activities can be used to describe the scientific method?
A. Playing checkers
B. Watching Jeopardy
C. Playing chess
D. Solving puzzles
E. Investing in stocks
A telephone focus group is a viable alternative to a traditional focus group when _____.
A. participants need to handle a product
B. it is difficult to recruit desired participants
C. sessions will run long
D. participants are groups of children
E. all of the above
Participants tend to _____ when they make an error of leniency.
A. be easy raters
B. give no opinion answers
C. choose the central or neutral point
D. rate objects consistently from question to question
E. procrastinate in making choices
Which of the following questions is considered when discussing the management
dilemma?
A. How can management eliminate negative symptoms?
B. What does the manager need to know to choose the best alternative from the
available sources of action?
C. What is the recommended course of action?
D. What symptoms cause management concern?
E. What should be asked or observed to obtain the information the manager needs?
Which of the following hypotheses is a null hypothesis?
A. There is no difference in the monthly grocery bills of families with one child and
families with two children
B. Grocery bills vary according to the number of meals eaten outside the home
C. Families with two children have significantly higher grocery bills than families with
just one child
D. There is a relationship between grocery bills and the number of people in a
household
E. The mean age in a household is predictive of the amount of money sent on food each
month
Which question below best guides what should be included in the findings section of a
written research report?
A. Is the material important to understanding the problem and findings?
B. What statistical techniques were used to determine the findings?
C. How does the finding relate to the hypothesis?
D. Who is reading the report?
E. What are the limitations of the findings?
Which of the following is true of a one-sample chi-square test?
A. The null hypothesis is that the actual frequencies in each category is different than
those hypothesized
B. The greater the difference between the actual and hypothesized frequencies in a
category, the more likely the difference can be attributed to chance
C. The value of the X2 statistic expresses the extent of the difference between the actual
and hypothesized frequencies
D. The larger the divergence, the smaller the X2 value
E. A X2 statistic is significant if it is less than .05
A _____ is an image or abstract idea specifically invented for a given research and/or
theory-building purpose.
A. variable
B. construct
C. concept
D. theory
E. model
Which law was the first to guarantee Americans the right to privacy?
A. The Bill of Rights
B. Privacy Protection Act
C. Children’s Online Privacy Protection Act
D. Privacy Act
E. Civil Rights Act
When multiple regression is used to describe an entire structure of linkages between
variables that have been advanced from a causal theory, it is referred to as _____.
A. factor analysis
B. path analysis
C. forward selection
D. conjoint analysis
E. None of the above
Which data display technique uses the five-number summary?
A. Frequency table
B. Pareto Diagram
C. Box Plot
D. Stem-and-leaf Display
E. Pie Chart
Recording data from a candidate’s job interview is an example of __________ data.
A. Transactional
B. Observational
C. Conversational
D. Internet Analytics
E. None of the above
Organizations receiving federal support are required to have a(n) _____ review all
research proposals.
A. advisory board
B. institutional review board
C. health and human service board
D. scientific methods board
E. lawyer
What is the goal of measurement in research?
A. To reflect both quantitative and qualitative concepts
B. To provide the highest-quality, lowest error data for data analysis
C. To describe, explain, and make predictions based on the information
D. To attach meaning to symbols
E. To specify the empirical information needed
Observation is an appropriate method for data collection in all of the following
conditions except _____.
A. purpose must be disguised
B. natural setting is necessary
C. anonymity is desired
D. memory decay is a factor
E. behavioral data is needed
The letter of transmittal in the written research report includes a discussion of all of the
following except _____.
A. scope of report
B. authorization for the project
C. limitations of the study
D. recognition of the person who prepared the report
E. purpose of the study
Fans of the Cincinnati Reds are asked to compare their favorite player to President
Obama, in order to highlight that players most desired attributes. This is an example of
what technique?
A. Grounded Theory
B. Ambiguities and Paradoxes
C. Visitor from another planet
D. Authority Figure
E. Laddering
The research literature on speech organization ____.
A. recommends the narrative pattern as the organizational framework that is superior
B. does not support the conclusion of one overall superior method for organizing
C. provides experimental research for the use of trios, triplets, or triads
D. recommends the chronological time sequence for a framework
The right of interviewers, surveyors, experimenters, observers, and participants to be
protected from threat of physical or psychological harm is the right to _____.
A. quality
B. security
C. freedom
D. safety
E. happiness
Which of the following types of research is conducted to evaluate specific courses of
action or forecast current or future values?
A. Reporting studies
B. Explanation studies
C. Description studies
D. Prediction studies
E. Observation studies
What type of question seeks to group participants’ answers so that patterns can be
revealed and studied?
A. Classification questions
B. Target questions
C. Supervisory questions
D. Administrative questions
E. Disguised questions
Which of the following statistical techniques uses two or more independent, metric
variables to classify observations into categories of a nominal, dependent variable?
A. Factor analysis
B. Multivariate analysis of variance
C. Multiple regression
D. Multidimensional scaling
E. Discriminant analysis
The New York Times Dining Section rates the restaurants it reviews using a system
such that one star means good, two stars means very good, three stars means excellent,
and four stars means extraordinary. Which of the following characteristics are exhibited
by this rating scheme?
A. Classification only
B. Classification and order
C. Classification, order, and distance
D. Classification, order, distance, and origin
E. Classification, order, distance, origin, and exclusivity
Hilton Hotels wishes to conduct a study on the determinants of brand loyalty among
Hilton Hotel customers. The Hilton organization estimates that 10% of its 2, 600,000
Hilton Honors club members are loyal to the Hilton brand wherever they travel.
However, the remaining members may choose other hotel brands at times. The
organization wants to understand how to increase loyalty among the other 90% of club
members.
Hilton plans to send surveys to 10,000 Hilton Honors club members. This group of
people is known as the _____.
A. sample frame
B. population
C. census
D. sample
E. population element
A descriptive study is one that _____.
A. attempts to capture a population’s characteristics by making inferences from a
sample’s characteristics and testing resulting hypotheses
B. emphasizes a full contextual analysis of a few events or conditions and their
interrelations
C. discovers answers to the questions who, what, when, where, or how much
D. attempts to reveal why or how one variable produces changes in another
E. provides repeated measures over an extended period of time
A beer distribution company has recently purchased the rights to package and distribute
its beer in a new type of can that is self-cooling. Because of the innovativeness of the
product packaging, measurement questions will need to be formulated specifically for
the project at hand. All of the following are disadvantages of customized questions
except _____.
A. increased project costs
B. pretesting requirements
C. enhanced validity
D. increased time
E. all of the above are disadvantages
_____ is a measure of the relative peakedness or flatness of the curve defined by the
frequency distribution.
A. Kurtosis
B. Deviation
C. Point estimate
D. Standard error
E. Z score
Which of the following statements is true concerning the applicability of attitudes in
understanding behavior?
A. General attitudes are the best predictors of behavior
B. Behavior is affected equally by those attitudes formed via social learning and those
formed via behavioral learning
C. Cognitive attitudes influence behavior better than affective-based attitudes
D. A single, global measure of attitude is necessary to predict behavior
E. All of the above are true
A score in conjoint analysis used to represent each aspect of a product or service in a
participant’s overall preference ratings is called a _____ score.
A. Z
B. error
C. factor
D. utility
E. mean
Statistical techniques that focus upon and bring out the structure of simultaneous
relationships among three or more variables are called _____ analysis.
A. bivariate
B. multivariate
C. parametric
D. nonparametric
E. ratio