The Pearson product-moment correlation requires at least ______ data.
All of the following are observable phenomena EXCEPT _____.
A.attitudes
B.verbal behavior
C.spatial relations and locations
D.neurological activity
When the on-time performance of airlines is used to predict the number of customer
complaints in a regression equation, on-time performance is the ______ variable and
the number of customer complaints is the ______ variable.
A.independent; dependent
B.dependent; dependent
C.dependent; independent
D.independent; predictor
The value below which half the values in a distribution fall is the _____.
A.mean
B.median
C.mode
D.range
Research projects involving experimental manipulations that are implemented in a
natural environment are called _____.
A.laboratory experiments
B.field experiments
C.primary experiments
D.secondary experiments
Wal-Mart is the low-cost leader in retail. This company achieves this success by
prioritizing efficiency in its distribution process. Which business orientation is
Wal-Mart exhibiting when it prioritizes efficiency and effectiveness of the supply chain
process (i.e., getting products into the stores) in making decisions?
A.production-orientated
B.product-oriented
C.marketing-oriented
D.technically-oriented
Susan completed a self-administered questionnaire on what attributes make up a good
manager posted at Zoomerang.com. What type of survey did Susan complete?
A.Internet survey
B.mixed-mode survey
C.computer-assisted interactive survey
D.networked survey
A conclusion that when one thing happens, another specific thing will follow is known
as a _____.
A.diagnostic analysis
B.manipulation
C.causal inference
D.deliverable
A researcher has assigned “1” to represent freshman, “2” for sophomore, “3” for junior,
“4” for senior, and “5” for graduate student. These labels (i.e., freshman, sophomore,
etc.) assigned to the numeric code are called _____.
A.value labels
B.coding labels
C.cues
D.strings
Which compliance technique is a two-step process that begins with an initial request
that is so large that nearly everyone refuses but is followed up with a smaller, more
reasonable, request?
A.foot-in-the-door technique
B.door-in-the-face technique
C.reverse psychology technique
D.high-low technique
Which of the following is a disadvantage of secondary data?
A.user has no control over their validity
B.inability to convert the data
C.typically require additional access to research respondents
D.all of these choices
When a researcher determines what or who should provide the data and at what level of
aggregation, he or she is determining the _____.
A.hypotheses
B.research questions
C.analysis technique
D.unit of analysis
All of the following are types of administrative errors EXCEPT _____.
A.data-processing error
B.sample selection error
C.interviewer cheating
D.response error
Which of the following survey research methods is the most expensive?
A.door-to-door personal interview
B.mall intercept personal interview
C.telephone interview
D.mail survey
Data with which type of distribution are appropriate for division based on the median
split?
A.normally distributed
B.unimodal distribution
C.bimodal distribution
D.uniform distribution
When an interviewer unintentionally and mistakenly checks the wrong response on a
checklist during an interview, this is an example of _____.
A.interviewer cheating
B.auspices bias
C.interviewer error
D.social desirability bias
Index numbers require which level of measurement?
A.nominal
B.interval
C.ratio
D.ranked
All of the following are questions used to determine whether the experimental
procedures treat a research participant unethically EXCEPT _____.
A.Is the research subject subjected to substantial or psychological trauma?
B.Can the research subject be easily returned to his or her initial state?
C.Has the research subject provided consent to participate in an experiment?
D.Is the research participant informed of the purpose of the experiment prior to
participating?
Assigning males the value of zero and females the value of one in a database to record
the gender of the respondents is an example of _____.
A.coding
B.test tabulation
C.editing
D.verification
Using a stopwatch to determine the average waiting time for a customer checking out in
a grocery store is an example of what type of observation?
A.verbal behavior
B.temporal pattern
C.physical action
D.physical objects
Which of the following occurs when respondents believe that past events happened
more recently than they actually did?
A.telescoping
B.squishing
C.myopic remembering
D.zooming
What type of measurement is the following?
A.semantic differential
B.Thurstone
C.paired comparison
D.constant-sum
Which type of question suggests a socially desirable answer or is emotionally charged?
A.leading question
B.biased question
C.loaded question
D.slanted question
A research firm has been hired by an attorney to undertake research that will support his
client’s defense in a legal dispute regarding whether or not the company can sell
essentially the same product to different markets under a different name and charge
higher prices in some markets. What type of research is the firm being asked to
conduct?
A.push poll
B.advocacy research
C.confidentiality research
D.deceptive research
Which type of sampling procedure selects initial respondents using probability methods
and selects subsequent respondents from information provided by those initial
respondents?
A.snowball sample
B.stepwise sample
C.judgment sample
D.secondary sampling
Kelsea is an interviewer and incorrectly entered respondents’ choices on ten surveys.
This type of error is called _____.
A.nonrespondent error
B.respondent error
C.random error
D.editing error
A marketing researcher is manipulating exposing subjects to one of two price
levels–$1.99 or $2.49–for a tube of lip balm and measures behavioral intentions. The
two price levels are known as experimental_____ in the study.
A.confounds
B.conditions
C.cells
D.covariates
Which of the following is the symbol for the population standard deviation?
A.S
B.s
C.m
D.S2
Purchasing data from a company such as NPD Group, Inc. on consumption of soft
drinks in the U.S. is an example of which objective for secondary data analysis?
A.model building
B.database marketing
C.data mining
D.fact-finding
All of the following are examples of nonverbal behavior EXCEPT _____.
A.smiling
B.nodding
C.raised eyebrows
D.talking
Which of the following is a business strategy that emphasizes market-driven quality as
a top priority?
A.inside-out management
B.outside-in management
C.total quality management
D.benchmark management
Explain the central-limit theorem and discuss why it is useful to researchers.
The _____ layout on an Internet survey goes from screen to screen rather than allowing
the respondent to scroll through the entire questionnaire.
Name and define the techniques for measuring physiological reactions.
When potential respondents are asked to agree to a small request (e.g. a five-minute
interview) in the hope that they will agree to a much larger request (e.g. a 90-minute
depth interview), this is an example of the ______ technique.
When a category exists for every respondent among the fixed-alternative categories, we
say the alternatives are _____.
Going from the general to the specific is done in _____ reasoning.
Discuss the common procedures for testing association for data that are nominal,
ordinal, and interval/ratio.
Explain how computer technology has enhanced telephone interviewing.
When a field supervisor checks data at the end of each day that it is collected to catch
technical omissions (e.g. missing responses to questions), this is an example of ______.
When a researcher conducts personal interviews with 100 percent of the employees
within his organization, this type of study is a type of ______ study.
The type of statistical analysis that deals with a hypothesis about a single variable (e.g.
market share) is called ______ statistical analysis.
_____ analysis is the elementary transformation of data in a way that describes the
basic characteristics such as central tendency, distribution, and variability.
A small business owner just established a website on the Internet. Explain means by
which he can monitor traffic on his website.
When a researcher creates an artificial situation in order to observe the reactions of a
subject in that type of situation, this is an example of ______ observation.
Describe the purpose of surveys and the type of information that may be gathered in a
survey.