All of the following are flaws with using click-through rate as a measure of the amount
of interest or attention a website is receiving EXCEPT _____.
A.does not differentiate between a lot of activity by a few visitors and a little activity by
many visitors
B.some hits are likely made by mistake
C.researcher lacks information about the meaning behind the numbers
D.does not adequately measure the number of times an ad is clicked on
A researcher used five Likert items to make up an attitude toward cross-functional
teams in the workplace. Two of the items were worded negatively, so the research
changed the values of those items by subtracting their value from 6. What is this
researcher doing?
A.reverse coding
B.cross-validating
C.data reduction
D.inverting the items
Compared to open-ended response questions, fixed-alternative questions _____.
A.require less interviewer skill
B.take less time
C.are easier for the respondent to answer
D.all of these choices
The tendency for respondents to agree with most questions in a survey is known as
_____.
A.auspices bias
B.interviewer bias
C.extremity bias
D.acquiescence bias
Attempts to recontact individuals selected for a sample who were not available initially
are known as _____.
A.callbacks
B.rebounds
C.recontacts
D.tracers
Claire has agreed to participate in surveys online. Every few weeks, she is sent an email
requesting her to participate in an online survey. What did Claire do to become involved
in these research studies?
A.opted out
B.opted in
C.randomized herself
D.met a quota
Which of the following is an example of a fieldworker?
A.a phone interviewer who makes calls from a central location
B.an observer who notes which aisles in a supermarket shoppers avoid
C.a person who goes door-to-door asking questions of homeowners
D.all of these choices
A website designer is interested in how people look at a website. He wants to know
where they look first when a page comes up. Which mechanical device would be
appropriate for finding this out?
A.pupilometer
B.eye scanner
C.eye-tracking monitor
D.psychogalvanometer
ANOVA involving only one grouping variable is often referred to as one-way ANOVA.
When a food company tests a new product by having one group of experimental
subjects taste this product first and then taste a competitor’s product second, while a
second group of experimental subjects tastes these two products in the reverse order, the
experimental design has been _____.
A.counterbalanced
B.reversed
C.confounded
D.validated
Which type of error occurs when certain sample elements are excluded or when the
entire population is not accurately represented in the sampling frame?
A.Type I error
B.sampling frame error
C.statistical error
D.list error
An experiment examining the interaction effects of the presence of police cars and the
presence of speeding cameras on the number of speeding tickets issued is an example of
which type of experimental design?
A.basic experimental design
B.legitimate experimental design
C.obtuse experimental design
D.factorial experimental design
An investigation of all the individual elements that make up a population is called
a(n)_____.
A.enumeration
B.census
C.sample
D.stratum
Which of the following is an example of behavioral tracking?
A.product sales histories
B.test market results
C.supermarket scanner data
D.survey findings
A telephone directory that lists the people in the phone book by their street address
instead of by their last name is called a _____.
A.snowball directory
B.inverse directory
C.reverse directory
D.sampling frame directory
Which of the following refers to any complete group whose members share some
common set of characteristics?
A.sample
B.population
C.stratum
D.cluster
Which type of association is said to occur when any covariation between a cause and
effect is indeed due to the cause and not simply due to some other variable?
A.nonspurious association
B.spurious association
C.concomitant association
D.temporal association
The idea that the objectives of a research study will determine the composition of the
sample to be used in the study is an example of _____.
A.backward linkage
B.concomitant variation
C.forward linkage
D.program strategy
A scale which arranges brands in an ordered sequence in which there is an equal
interval between each point on the scale is an example of a(n) ______ scale.
A.interval
B.ratio
C.nominal
D.ordinal
What type of scale is the following?
Please an X at the position on the horizontal line that most reflects your feelings
regarding the atmosphere of this restaurant.
Modern _______________ Old-fashioned
A.graphic rating
B.Likert
C.linear
D.category
When the researcher does not know how the data are distributed, the researcher should
use ________ methods of statistics in analyzing the data.
Which of the following is a way for a researcher to equally distribute the effects of
extraneous variables to all conditions in an experiment?
A.confounding
B.split sampling
C.repeated measures
D.randomization
Data which are created outside of the organization are called ______ secondary data.
In regression analysis, the symbol X is commonly used for the ______ variable, and the
symbol Y is commonly used for the ______ variable.
A.dependent; moderating
B.independent; dependent
C.dependent; independent
D.independent; moderating
Parties that furnish information on the World Wide Web are called _____.
A.browsers
B.content providers
C.search engines
D.hosts
Which of the following is a collaborative effort involving many universities,
government entities, and corporations?
A.Intranet
B.Internet2
C.Web2.0
D.smart agent network
Variables like a subject’s gender or ethnicity that are included in an experimental
analysis are known as which type of variable?
A.blocking variables
B.covariates
C.main variables
D.confounds
All of the following cannot be observed EXCEPT _____.
A.intentions
B.attitudes
C.expressive behavior
D.feelings
Which of the following means that the decision maker has all information needed to
make an optimal decision?
A.certainty
B.ambiguity
C.concomitant variation
D.non-spurious association
Scores or observations recalibrated to indicate how they relate to a base number are
referred to as _____.
A.index numbers
B.rank orders
C.elaborated numbers
D.real numbers
The t-distribution has a mean of ______ and a standard deviation of ______.
A.one; zero
B.zero; one
C.one; two
D.two; one
When the data from an empirical study are consistent with a research hypothesis, we
say that the hypothesis is _____.
A.confirmed
B.conclusive
C.supported
D.true
Many researchers use a statistical process to provide an educated guess for missing
responses in data based on the respondent’s choices to other questions. Which method
of dealing with missing data does this represent?
A.impute a missing value
B.plug in a neutral response
C.plug in alternative choices for missing data
D.randomly select an answer
List the characteristics of the standardized normal distribution and explain why it is a
useful distribution in inferential statistics.
Explain why a researcher might want to use contrived observation instead of direct
observation.
A statistical technique that measures objects in multidimensional space on the basis of
respondents’ judgments of the similarity of objects is _____.
A researcher has data on viewers’ responses regarding what company sponsored the
Super Bowl half-time show for the past two years and has coded it “1” if the response
was correct and “0” if not. He would like to examine if there is a statistical difference in
correct answers between the two years. Explain what statistical test is appropriate to
address this research question.
Explain how a researcher uses the paired comparison method and determine the number
of paired comparisons necessary to compare four brands.
A business research company has been commissioned to conduct an Internet survey
with 5,000 potential respondents. Explain how a researcher can uncover potential
problems with a survey design before launching it.
Using secondary data to study relationships between employee compensation and
turnover is an example of ______.
The error caused by rejecting the null hypothesis when, in fact, it is true is called a(n)
______ error.
When a field supervisor contacts respondents by phone to determine their reaction to
the interviewer and asks them basic demographic questions in an attempt to ensure that
interviewer cheating did not occur, this is the process of ______.
A smartphone manufacturer is conducting research regarding how smartphones are used
in business. Apply the stages the researcher should go through in the selection of a
sample for this research study.
Discuss when a paired-samples t-test is appropriate and give an example of when it
should be used.
Explain how MANOVA models differ from ANOVA models.
Raising Canes is a restaurant located primarily in the south and the owner is interested
in expanding nationwide. Name and describe the various types of research suppliers and
discuss which type could meet his need for finding the best locations in new markets.
A(n) _____ experimental design allows for testing of the effects of two or more
treatments at various levels.
_____ is a term that reflects the degree to which one bases one’s morality on moral
standards.
Define attitude and describe the three components that comprise it, giving an example
of each with respect to your attitude toward searching for a job.