In using the t-test to compare the means of two groups, the degrees of freedom are
calculated as _____.
A.n1 – n2 – 2
B.n1 + n2 – 2
C.n1 x n2 -2
D.n1 / n2 – 2
The observation and analysis of trends in industry volume and brand share over time is
called _____.
A.market tracking
B.model building
C.data mining
D.database marketing
All of the following are characteristics of the standardized normal distribution EXCEPT
_____.
A.symmetrical about its mean
B.has an infinite number of cases
C.mode identifies the normal curve’s highest point
D.has a mean of 1 and a standard deviation of 0
If a business wants to know if more males or females work in its two manufacturing
facilities, which of the following answers this question?
A.regression analysis
B.cluster analysis
C.cross-tabulation
D.interaction analysis
An organization’s inventory figures are a good example of _____.
A.cookies
B.internal records
C.external records
D.CRM
Which type of scale has all the properties of an interval scale with the additional
attribute of representing absolute quantities, characterized by a meaningful absolute
zero?
A.nominal scale
B.discrete scale
C.infinite scale
D.ratio scale
All of the following are advantages of in-house research EXCEPT _____.
A.quick turn-around
B.better collaboration with employees
C.more objectivity
D.cheaper costs
Asking respondents to remember something without providing any clue is called _____.
A.unaided recall
B.aided recall
C.recognition
D.cognitive retrieval
“Employees dressed professionally will perform better than those dressed casually” is
an example of a _____.
A.theory
B.proposition
C.hypothesis
D.variation
When some subjects exit the experiment before it is completed and this effects the
results of the study, this is an example of a _____.
A.mortality effect
B.history effect
C.instrumentation effect
D.confounding effect
Which of the following is an important approach used in phenomenology?
A.netnography
B.ethnography
C.grounded theory
D.hermeneutics
The opposite of the null hypothesis is called the ______ hypothesis.
A.pure
B.alpha
C.alternative
D.secondary
In most scientific situations there is typically only one theory to explain certain
phenomena.
Which of the following methods offers the lowest degree of geographic flexibility?
A.telephone interview
B.door-to-door personal interview
C.Internet survey
D.mail survey
Preliminary editing by a field supervisor on the same day as the interview to catch
technical omissions, check legibility of handwriting, and clarify responses that are
logically or conceptually inconsistent is called _____.
A.field editing
B.primary editing
C.first-order editing
D.external editing
A stratified sample in which the sample size for each stratum is allocated according to
analytical considerations is called a(n) _____.
A.disproportional stratified sample
B.unbalanced stratified sample
C.secondary stratified sample
D.analytical sample
Which of the following refers to the extent that all information collected in a
questionnaire addresses a research question that will help the decision maker address
the current business problem?
A.relevant
B.accuracy
C.frequency
D.counterbalanced
When a research study is not conducted according to the plan in the proposal for the
research study, what kind of error has occurred?
A.random sampling error
B.systematic error
C.respondent error
D.implementation error
When a researcher contacts a client after the client has had a chance to review the
research report, this is referred to as a(n) _____.
A.oral presentation
B.letter of transmittal
C.letter of approval
D.research follow-up
The transformation of raw data into a form that makes the data easier to understand and
to interpret is called _____.
A.descriptive analysis
B.outlier analysis
C.computer mapping
D.creating a box and whisker plot
In which type of sampling is a subsample drawn using simple random sampling within
each stratum of the population?
A.cluster sampling
B.stratified sampling
C.systematic sampling
D.convenience sampling
The session in which research subjects are fully informed and provided a chance to ask
any question that they may have about the experiment is called a(n) _____.
A.wrap-up session
B.post-hoc session
C.debriefing session
D.placebo session
The process of identifying the actual measurement scales to assess the variables of
interest is called _____.
A.operationalizing
B.synthesizing
C.verifying
D.conceptualizing
Which technique recommends asking general questions before specific questions in
order to obtain unbiased responses?
A.skip logic technique
B.telescoping
C.squishing
D.funnel technique
The two types of errors researcher run the risk of committing when sampling are _____.
A.primary and secondary errors
B.Type I and Type II errors
C.critical and noncritical errors
D.Type A and Type B errors
A _____ scale is a measure of attitudes that consists of a single adjective in the center of
an even number of numerical values.
A.Stapel
B.unidimensional
C.numerical
D.differential
A variable that can take on a range of values that correspond to some quantitative
amount is called a _____.
A.categorical variable
B.continuous variable
C.classificatory variable
D.independent variable
Which type of scale is similar to a semantic differential except that it uses numbers,
instead of verbal descriptions, as response options to identify response positions?
A.quantitative scale
B.summated scale
C.Stapel scale
D.numerical scale
All of the following are elements of tables EXCEPT _____.
A.source notes
B.title
C.stubheads
D.explanatory legends
Caroline is participating in an experimental study in which she is taking an herbal
supplement and the researcher measures her perceived energy levels for several weeks.
Although she doesn”t know it, the supplement she is given in the study does not contain
any of the herb of interest in the study. However, Caroline feels as though she has more
energy than before, and she attributes it to the herbal supplement. This effect due to the
psychological impact that goes along with knowledge that a treatment has been
administered is called a(n) _____.
A.maturation effect
B.false positive
C.counterbalancing effect
D.placebo effect
When a researcher needs to compare means for a variable grouped into two categories
based on some less-than interval variable, a(n) _____ is appropriate.
A.p-test
B.t-test
C.c2 test
D.univariate test
Most companies use a private data network that uses Internet standards and technology
but only allows those individuals whom the organization deems as appropriate
participants to access data. This is an example of a(n) _____.
A.Intranet
B.smart network
C.internal source
D.content provider
In _____ sampling, every element in the population has a known, nonzero probability
of selection.
One study found that Asian respondents are more likely to respond more favorably than
Western respondents and that they usually used the most positive responses available on
a survey. This is an example of _____ bias.
Discuss the elements of the communication process and how they relate to a research
report.
The ______ test studies the significance of a contingency table.
One way to interpret the meaning of the results of the t-test is to focus on the ________
and the group means.
An individual that is responsible for contacting clients, designing research projects,
preparing research proposals, selecting research suppliers, and supervising data
collection, analysis, and reporting activities is commonly referred to as a ______.
A _____ scale has an absolute zero point.
An employee who provides technical assistance such as running computer programs
and manipulating data to generate a sales forecast is called a(n) _____.
Experimental difference in means between the different levels of any single
experimental variable is referred to as a(n) _____ effect.
Compare and contrast a letter of transmittal and a letter of authorization.
Explain the components of a box and whisker plot.
A value that lies far beyond the range of the rest of the data set is called a(n) ______.
Compare and contrast Type I errors and Type II errors and explain which one is of more
concern to researchers.
When an interviewer does not record the respondent’s answers correctly, this is an
example of ______ error.
List the five major rules for asking questions.
_____ scales are formed by summing or averaging respondents’ reactions to indicate a
latent construct.
When the researcher unintentionally provides the subjects with hints about what he
wants them to say in the study, this is an example of a(n) _____ characteristic.