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An attribute is a single characteristic or fundamental feature of an object, person,
situation, or issue.
While mechanical observation is useful, it is never used as the only means of
observation.
Developing and implementing a business strategy involves six stages.
The people who answer survey questions are called respondents.
The variance, or heterogeneity, of the population refers to the standard deviation of the
population.
The goal of a CRM system is to describe customer relationships so that managers can
access information themselves.
Partial correlations measure the variance inflation among independent variables.
Descriptive studies are conducted with a considerable understanding of the situation
being studied.
One reason for an organization to hire an outside research agency is because an outside
agency may have special skills that the company research department may not possess.
A frequency-determination question allows the respondent to provide multiple answers
to a single question.
Using a kiosk interactive survey is a very effective means of collecting a representative
sample.
An individual who is responsible for gathering data in the field is called a fieldworker.
One limitation of observation as a research method is that the observation period is
generally short.
The F-test partitions the total variance into within-group variance and between-group
variance.
Market tracking is the observation and analysis of trends in industry volume and brand
share over time.
A primary sampling unit (PSU) is a unit selected in the first stage of sampling.
In multiple regression, the coefficient of multiple determination, or c2, indicates the
percentage of the variation in Y that can be explained by all independent variables.
The standardized normal distribution has a mean of 1.0 and a standard deviation of
zero.
Pretesting involves a trial run with a group of colleagues or actual respondents to iron
out fundamental problems in the instructions or design of a questionnaire.
Conducting research to determine why consumers visit Starbucks is an example of
basic business research.
When responses to two rating scale questions are plotted in four quadrants of a two-
dimensional table, the result is called a histogram.
A wise researcher will not agree to do a research job for which no written proposal
exists.
Dummy coding can be used for dichotomous responses like "yes "or "no."
The confidence interval increases as the sample size, n, increases.
The least-squares regression line minimizes the sum of the squared deviations of the
actual values from the predicted values in the regression line.
The term inherent construct refers to a concept that is not directly observable or
measurable.
An absolute variable is one that can take on a range of values that correspond to some
quantitative amount.
The first basic step in interpreting t-test results is to find the p-value associated with a
particular t and the corresponding degrees of freedom.
A breech of confidentiality occurs when one researcher works for two competing
companies.
Multivariate statistical analysis permit the researcher to consider the effects of three or
more variables at the same time.
A point estimate is something that does not change.
The square of the correlation coefficient indicates the part of the total variance of
dependent variable that can be accounted for by the independent variable.
Multicollinearity in regression analysis refers to how strongly interrelated the
independent variables in a model are.
The editor can impute a missing value based on the average value of all other
respondents answers to that question.
One advantage of using an outside agency to conduct research at cheaper costs.
Systematic error can occur in experiments.
Neural networks are a form of artificial intelligence in which a computer is
programmed to mimic the way that human brains process information.
Validity is the extent to which a score truthfully represents a concept.
Surveys used in telephone interviews should be written in a formal style.
What type of medium is the Internet?
A.interactive medium
B.one-way medium
C.flow medium
D.ionic medium
Which component of attitude reflects a predisposition to action by reflecting an
individual's intentions?
A.behavioral component
B.absolute component
C.cognitive component
D.affective component
Failing to identify a hypothesized difference using a sample result when one really does
exist in the population is which type of error?
A.primary
B.secondary
C.Type I
D.Type II
Which of the following is a process that allows important day-to-day operational data to
be stored and organized for simplified access?
A.global information system
B.data warehousing
C.proprietary business research
D.keyword search
If a researcher wants to select 50 customers from a sampling frame of 250 customers
who have purchased at least $10,000 worth of products from his company within the
past six months using a systematic sampling technique, after a random start, the
researcher should select every ______ name on the list.
A.20th
B.10th
C.5th
D.50th
Which of the following is critical when conducting experimental research because it
allows researchers to return subjects to normal?
A.manipulation check
B.cohort analysis
C.debriefing
D.deception
Which of the following can be the target of survey research techniques?
A.wholesalers
B.employees
C.consumers
D.all of these choices
Who can provide data to a decision support system?
A.production managers
B.sales managers
C.accountants
D.all of these choices
Which of the following is the LAST step of the problem definition process?
A.write research questions and/or hypotheses
B.determine the relevant variables
C.determine the unit of analysis
D.understand the background of the problem
The two basic groups of multivariate techniques are _____.
A.dependence methods and interdependence methods
B.primary methods and secondary methods
C.simple methods and complex methods
D.partial methods and complete methods
Research that addresses business objectives through techniques allowing the researcher
to provide elaborate interpretations of business phenomena without depending on
numerical measurement is called _____.
A.preliminary research
B.primitive research
C.qualitative research
D.secondary research
Coding household income into "Above $100,000," "Between $50,000 and $100,000,"
and "Below $50,000" is an example of a(n) ______ scale.
A.interval
B.test-retest
C.criterion
D.nominal
_____ is the application of the scientific method in searching for the truth about
business phenomena.
A.Management
B.Business
C.Business Research
D.Science
Which type of analysis involves three or more variables?
A.univariate statistical analysis
B.bivariate statistical analysis
C.multivariate statistical analysis
D.all of these choices
In the statement: "Years of sales experience is an important predictor of dollar sales
performance," what type of variable is "dollar sales performance"?
A.dependent variable
B.categorical variable
C.classificatory variable
D.independent variable
Claire believes she is a moral person, but she does believe that it is acceptable to tell a
lie in certain situations. Which of the following term best reflects Claire's beliefs?
A.relativism
B.idealism
C.situationalism
D.conformism
A group of subjects to whom no experimental treatment is administered is called a
_____ group.
A.control
B.secondary
C.blocking
D.statistical
A researcher is interested in examining the effect of background music and lighting on
sales in a restaurant, so he wants to conduct an experiment that manipulates different
levels of each. Which experimental design would be best to examine the effects of these
two treatments at various levels?
A.completely randomized design
B.randomized-block design
C.interactive design
D.factorial design
_____ is the logical process of deriving a conclusion about a specific instance based on
a known general premise or something known to be true.
A.Deductive reasoning
B.Inductive reasoning
C.Latent reasoning
D.Abstract reasoning
In the formula for the F-test in multiple regression, n - k - 1 represents the ____.
A.degrees of freedom of the numerator
B.number of observations
C.degrees of freedom of the denominator
D.number of independent variables
If the analysis contains only one dependent variable and that variable is metric, the
appropriate statistical analysis is:
A.multiple discriminant analysis
B.conjoint analysis
C.multivariate ANOVA
D.multiple regression
What type of question does not restrict the respondents' answers?
A.structured question
B.unstructured question
C.unbounded question
D.ambiguous question
_____ is the long-run relative frequency with which an event will occur.
A.Probability
B.Central tendency
C.Estimation
D.Deviation
If the regression equation is: Y = 24.35 - 14.2 X , then 24.35 is the ______ , while -14.2
is the ______.
A.slope; y-intercept
B.independent variable; slope
C.dependent variable; y-intercept
D.Y-intercept; slope
Which of the following uses two alternative phrasings of the same question for
respective halves of a sample to elicit a more accurate total response than would a
single phrasing?
A.split-ballot technique
B.split-half reliability
C.counterbalancing method
D.double-barreled questioning
Which of the following is a defining characteristic in determining between ratio and
interval scales?
A.number of items
B.absolute zero
C.number of intervals
D.nominal values
Which experimental design has the following symbols?: O1 X O2
A.static group design
B.after-only design
C.Solomon four-group design
D.one-group pretest-posttest design
_____ is a method of making sure all the items forming a composite scale are scored in
the same direction.
A.Scoring
B.Reverse coding
C.Consistent coding
D.Composite scoring
Call Interactive, Inc. is a telephone survey research firm. Telephone interviewers sit at
computer monitors that display the questions one question at a time along with
precoded possible responses for each question. The interviewer reads the question, and
when the respondent answers, the interviewer enters his or her answers directly into the
computer. This is an example of _____.
A.voice-activated telephone interviewing
B.computer-assisted telephone interviewing
C.random digit dialing
D.noninteractive interviewing
Business researchers generally assume that the semantic differential provides ratio data.
A statement such as: "Increasing price five percent will cause sales to drop by eight
percent or more," is an example of a _____.
A.hypothesis
B.dependent variable
C.problem definition
D.research objective
Which of the following is a subset of data and information that actually has some
explanatory power enabling effective decisions to be made?
A.knowledge
B.intellectual capital
C.business intelligence
D.decision support system
Another name for a research assistant is _____.
A.junior analyst
B.research analyst
C.research vice president
D.account executive
When a credit card company uses information about each customer's age, gender,
income, and past credit history to find patterns that make customers a poor credit risk,
this is an example of _____.
A.single-source data
B.data conversion
C.customer discovery
D.index of customer saturation
In _____ sampling, a subsample is drawn using simple random sampling within each
stratum.
A scale that logically appears to reflect what was intended to be measured possesses
_____ validity.
A research organization that develops a unique methodology for studying a specialty
area (such as brand-name evaluation) is called a(n) ______ research service.
_____ is a data-mining application that similarly involves mining data to look for
patterns that can increase the value of customers.
When subjects are selected for a research study using judgment sampling, this
represents a type of ______ sampling procedure.
If it is hypothesized that higher levels of compensation will positively influence
workers' intention to stay with a company, level of compensation measured in dollars
and intentions to stay using a scale are examples of _____.
Describe the measures of dispersion and explain why standard deviation is used most
often.
_____ networks are a form of artificial intelligence in which a computer is programmed
to mimic the way that human brains process information.
A collection of related fields that represent the responses from one sampling unit is
called a(n) _____.
The random assignment of subjects and treatments to groups is called _____.
The diagrams included in the research report that are used to clarify complex points are
known as ______.
_____ contain the captions for the columns in a table.
_____ coding involves numeric 0 or 1 coding where each number represents an
alternative response such as "female" or "male."
Research that addresses marketing objectives through techniques that allow the
researcher to provide elaborate interpretations of business phenomena without
depending on numerical measurement is referred to as _____ business research.
Information from a research study conducted by the company last year assessing
employees' attitudes toward the company's absenteeism policy is an example of ______.
When a telephone book database is re-arranged so that it is organized by phone number,
instead of by last name, this type of database is a type of ______ directory.
Assigning numbers to edited data is known as _____.
Researchers conducting research to address a specific business decision for their
business are conducting ______ research.
Explain how point estimates and confidence interval estimates are related and the role
of confidence level in this relationship.
