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The goals that researchers intend to achieve by conducting research as referred to as
_____.
A.results
B.causal inferences
C.research outcomes
D.research objectives
Kodetra is interpreting consumers' blog postings on the Internet. Which of the following
best describes the type of research Kodetra is conducting?
A.independent business research
B.dependent business research
C.quantitative business research
D.qualitative business research
The unedited responses from a respondent exactly as indicated by that respondent are
referred to as _____.
A.codes
B.files
C.raw data
D.strings
When job candidates are asked to place job listings so that their first choice is 1, their
second choice is 2, and so forth, this is best-described as an example of a(n) ______
scale.
A.ordinal
B.ratio
C.interval
D.nominal
All of the following are required practical rules for research inquiry that should be
followed EXCEPT _____.
A.complete the questionnaires meticulously
B.change how questions are asked based on the situation
C.keep control of each interview
D.compare sample execution and assigned quota with the total number of
questionnaires completed
When the manager of a shopping mall records the counties listed on the license plates
on cars parked at the mall in order to determine where the shoppers come from, this is
an example of _____.
A.direct observation
B.indirect observation
C.contrived observation
D.response latency
What is the distinguishing characteristic of grounded theory?
A.Culture is analyzed by participant-observation in which the researcher becomes
"grounded" in the culture over a long period of time.
B.It relies on analysis of texts in which a person tells a story about him- or herself.
C.The interplay among respondents allows them to piggyback off of each other's ideas.
D.It does not begin with a theory but instead extracts one from whatever emerges from
an area of inquiry.
All of the following are situations that often call for qualitative research EXCEPT
_____.
A.when it is difficult to develop specific and actionable decision statements or research
objectives
B.when conclusive evidence is desired
C.when the research objective is to develop an understanding of some phenomena in
great detail and in much depth
D.when a fresh approach to studying some problem is needed
Which of the following seeks to diagnose reasons for business outcomes and focuses
specifically on the beliefs and feelings respondents have about and toward specific
issues?
A.causal research
B.diagnostic analysis
C.concomitant research
D.test-market
Measures that reflect the intensity of a concept by assigning values that can take on any
value along some scale range are called _____.
A.discrete measures
B.continuous measures
C.absolute measures
D.valid measures
Which type of scale is, at the most, a ranking scale?
A.ratio
B.interval
C.nominal
D.ordinal
Measures that can take on only one of a finite number of values are called _____.
A.discrete measures
B.neutral measures
C.limited measures
D.continuous measures
Age, gender, brand loyalty, and corporate culture are all examples of _____.
A.concepts
B.scales
C.ratios
D.codes
Companies, such as Kraft and Procter & Gamble, conduct research to clarify
ambiguous situations or discover ideas that may be potential business opportunities.
What type of business research is this?
A.inferential
B.causal
C.descriptive
D.exploratory
Which type of qualitative tool is an informal and almost completely unstructured
approach in which the researcher engages a respondent in a discussion of the relevant
subject matter?
A.depth interview
B.conversation
C.focus group
D.free-association
A business professor is examining the relationship between age and ethical business
behavior. The research is not being conducted for any specific business or even
industry, but rather it is intended to better understand and predict this behavior across
all aspects of business. This professor is conducting which type of business research?
A.basic business research
B.formal business research
C.applied business research
D.abstract business research
_____ involves quality-control procedures in fieldwork intended to ensure that
interviewers are following the sampling procedures and to determine whether
interviewers are cheating.
A.Validation
B.Verification
C.Triangulation
D.Curbstoning
Fixed-alternative questions should not have overlap among response categories, which
means the categories should be _____.
A.exhaustive
B.mutually exclusive
C.positively worded
D.balanced
Which of the following eliminates the drawback of having the measure of dispersion in
squared units rather than in the original measurement units?
A.standard deviation
B.variance
C.deviation
D.mean
In cluster analysis, the researcher wants clusters to have high ______ within-clusters
and high between-cluster ______.
A.independence; dependence
B.significance; insignificance
C.heterogeneity; homogeneity
D.homogeneity; heterogeneity
"Name five alternative energy sources" is an example of what type of question?
A.fixed-alternative
B.pivot
C.open-ended response
D.filter
When drivers are unaware that a machine is recording how many cars pass a certain
intersection that is being considered for a site for a new Wendy's franchise, this is an
example of a(n) _____.
A.obtrusive method
B.unobtrusive method
C.experiment
D.exploratory research study
Which of the following errors become more prominent when research studies are
rushed?
A.conducting a study that is not needed
B.addressing the wrong issue
C.sampling difficulties
D.all of these choices
_____ is the process of taking a questionnaire that has previously been translated into
another language and having a second, independent translator translate it back to the
original language.
A.Back translation
B.Filtering
C.Linguistic verification
D.Reliability
Karen is conducting an experiment examining how different managerial styles impact
employee trainees' productivity. Each trainee is rotated through different departments of
a company and exposed to managers who execute different managerial styles. This is an
example of which type of experimental design?
A.between-subjects
B.within-subjects
C.minimal-subjects
D.intra-subjects
One of the most common probability distributions in statistics is the _____ distribution.
A.normal
B.bell
C.central
D.confidence interval
In which section of the research report should comprehensive or detailed charts be
placed?
A.introduction
B.body
C.executive summary
D.appendix
A survey can collect information using which of the following techniques?
A.telephone
B.face-to-face interviews
C.mail
D.all of these choices
Which sampling technique is an economically efficient sampling technique in which the
primary sampling unit is not the individual element in the population but a large cluster
of elements?
A.cluster sampling
B.stratified sampling
C.grouped sampling
D.homogeneous sampling
Which of the following is computer terminology to represent formatting a variable
using a series of alphabetic characters (nonnumeric characters) that may form a word?
A.phonics
B.value labels
C.record
D.string characters
Discuss the stages in the total quality management process and the importance of
survey research at each stage.
A scale which arranges objects in order according to their relative magnitude to one
another is called a(n) ______ scale.
The arrangement of data into a row-and-column format that gives the number of
responses for each category of the variable is known as a(n) ______ table.
The way researchers go about using knowledge and evidence to reach objective
conclusions about the real world is known as the ______ method.
_____ is the appropriate statistical tool to use when comparing the means of three or
more groups to see if they are significantly different from one another.
When a respondent is asked to participate in a research study while walking through a
shopping mall, this is an example of a(n) ______.
A mechanical device that is used to record changes in the diameter of a pupil in a
subject is called a(n) ______.
The application of the scientific method in searching for truth about business
phenomena is known as ______.
Define business ethics and explain how it applies to research.
A written set of guidelines prepared by a moderator that outlines the topics to be
discussed in a focus group session is called a(n) ______.
If subjects in the experimental group are administered the treatment in the afternoon
while the subjects in the control group participate in the experiment in the morning, the
study is said to experience ______ error.
The idea that later stages of the research process influence earlier stages of the research
process is referred to as ______.
Covariation in which the association between variables is in the opposite direction
indicates a(n) _____ relationship.
When research is performed by employees of the company that will benefit from the
research, it is called _____ research.
Information that is accurate, valid, and reliable is said to be of high ______.
______ software is capable of learning an Internet user's preferences and automatically
searching out information and distributing the information to a user's computer.
A research supplier that provides standardized information for many different clients
(such as different automobile manufacturers) is known as a(n) ______ research service.
The interviewer training session is called a ______ session.
