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A measurement question that includes two or more questions in one is said to be _____.
A. double-barreled
B. leading
C. sensitive
D. subjective
E. unfocused
In one episode of a television show two characters make fun of each other's
pronunciation peculiarities and characteristic expressions. Character A over-enunciate
his words. Character B makes fun of others by asking the question like "Could you BE
any more annoying?" Which dimension of extralinguistic activity is being addressed in
this example?
A. vocal
B. Temporal
C. Interaction
D. Verbal stylistic
E. Spatial
Companies that comply with the _____ are granted immunity from legal action under
the EU's data protection directive.
A. Privacy Protection Act
B. Safe Harbor Agreement
C. Data Mining Protection Agreement
D. Consumer Online Privacy Act
E. Gramm-Leach-Bliley Agreement
The objective of a(n) _____ is to obtain multiple perspectives of a single organization,
situation, event, or process at a point in time or over a period of time.
A. life history
B. oral history
C. case history
D. cultural history
E. semantic map
Which of the following is TRUE about jargon and clutter in a presentation?
A. Using jargon is a not a danger in delivery of a research presentation where your
audience has knowledge of the techniques of research or statistical analysis.
B. Clutter in a speech includes repetition of fillers such as "ah," "um," "you know,"
"like," "basically," or "exactly" and reduces speaker credibility.
C. Jargon does not add clumsy language and is not ultimately confusing.
D. Jargon is language specific only to research and is considered meaningless and
generally unintelligible to people outside of the researcher group.
Which test is an extension of the McNemar test useful for tests involving more than two
samples?
A. Cochran Q
B. ANOVA
C. n-way ANOVA
D. Kruskal-Wallis
E. Mann-Whitney U
_____ variables are nominal variables that may be used as predictors or independent
variables in regression analysis by coding them with the values 0 and 1.
A. Interval
B. Categorical
C. Coefficient
D. Dummy
E. Beta
Which type of scale consists of statements that express either a favorable or unfavorable
attitude toward an object of interest?
A. Multiple-choice, single-response
B. Summated rating
C. Semantic differential
D. Constant sums
E. Checklist
All of the following tend to be short written research reports EXCEPT _____.
A. informational reports
B. progress reports
C. interim reports
D. technical reports
E. memorandum (memo) reports
Consider the following statements: "Inner-city household interviewing is especially
difficult and expensive. This survey involves substantial inner-city household
interviewing. The interviewing in this survey will be especially difficult and
expensive." This is an example of a(n) _____.
A. empirical argument
B. inductive argument
C. exposition
D. deductive argument
E. hypothesis
Which of the following is a measure of non-metric correlation?
A. Pearson product moment correlation
B. Bivariate linear regression
C. Kendall's tau
D. Partial correlation
E. All of the above
What is the FIRST question a report writer should ask prior to writing the research
report?
A. Who will read the report?
B. What is the purpose of this report?
C. What are the limitations of the report?
D. How will the report be used?
E. How important is the topic?
A customer is defined as a patron and a patron is defined as a client of an establishment.
This is an example of a(n) _____.
A. hypothetical construct
B. conceptual scheme
C. operational definition
D. dictionary definition
E. mediating variable
Which of the following is not a source for finding government statistics?
A. Statistical Abstract of the United States
B. U.S. Code
C. FedStats
D. U.S. Bureau of the Census
E. All of the above are sources for government statistics
Which of the following is a correlational hypothesis?
A. A decrease in the value of the US dollar relative to other currencies leads to an
increase in exports.
B. Education on the process of preparing meat for consumption leads to a decrease in
the consumption of hamburgers.
C. An increase in family income leads to an increase in the percentage of income spent
on housing.
D. Low interest rates resulted in a record year for real estate investment trusts (REITs)
as individuals invested in real estate rather than other forms of investment.
E. People in the South tend to rate the President more favorably than do people in the
North.
When two variables vary together but changes in the variables are not due to changes in
the other, a _____ relationship is said to exist.
A. reciprocal
B. asymmetrical
C. causal
D. symmetrical
E. spurious
The Internet is fastest growing survey data collection mode. Which of the following is
NOT a reason for the growth in this mode?
A. Speed of response
B. Cost savings
C. Elimination of data entry
D. Ease of providing monetary incentives
E. All of the above are reasons
Which type of research is designed to address complex, practical problems using
brainstorming, followed by sequential trial-and-error attempts until the desired results
are achieved?
A. Case history
B. Action research
C. Causal research
D. Grounded theory
E. Ethnography
After an outbreak of ecoli in area restaurants, a restaurant manager wanted to ensure
that an outbreak was unlikely to happen in her restaurant. She installed a camera to
record food handling at each work station, then reviewed the footage to compare the
practices against accepted health department guidelines. This is an example of ______.
A. direct observation
B. simple observation
C. record analysis
D. process (activity) analysis
E. None of the above
Which source of information listed below lists members of congress and congressional
committees as well as key personnel throughout the U.S. government?
A. ABI/Inform
B. Congressional Directory
C. U.S. Government Manual
D. J.D. Power
E. Monthly Catalog of U.S. Government Publications
Questions that the researcher must answer to satisfactorily arrive at a conclusion about
the research question are called _____ questions.
A. management
B. research
C. investigative
D. measurement
E. hypothetical
The basic method by which we determine equivalence between study and control
groups in an ex post facto study is by
A. Matching
B. Definition
C. Induction
D. Random assignment
Which type of graphical depiction of frequency values uses a circle shape divided into
triangles such that each triangle represents the frequency value it represents?
A. Histogram
B. Pie chart
C. Line graph
D. Pareto diagram
E. Stem-and-leaf display
Which ordinal measure is a refinement of gamma for ordinal data that considers "tied"
pairs?
A.
B.
C.
D.
E.
BankChoice is concerned about stagnating profits and asks, "How can profitability be
improved?" This is an example of a(n) _____.
A. management question
B. research question
C. investigative question
D. measurement question
E. management dilemma
All of the following techniques are used in content analysis except _____.
A. counting words
B. categorizing phrases
C. assessing the structure of expressions
D. triangulation
E. all of the above are used with content analysis
The _____ is the probability of rejecting the null hypothesis when it is in fact false, and
should be rejected.
A. type I error
B. level of significance
C. type II error
D. power of a test
E. Z score
A goal differs from a strategy in that ...
A. A goal is a measurable result and a strategy is a broad course of action.
B. A goal is the outcome of a strategy.
C. A goal details the specific actions of a strategy.
D. A goal is how a strategy is executed.
E. None of the above explains how a goal differs from a strategy.
Which type of research includes an array of interpretative techniques which seek to
describe, decode, translate, and otherwise come to terms with the meaning of certain
phenomena?
A. Quantitative
B. Qualitative
C. Statistical
D. Descriptive
E. Causal
When a scale seeks to measure only one attribute of the participant or object it is said to
be _____.
A. conative
B. affective
C. unidimensional
D. multidimensional
E. balanced
The _____ is used to test the statistical significance of the observed association in
cross-tabulation.
A. contingency coefficient
B. Cramer's V
C. phi coefficient
D. chi-square coefficient
E. Z score
The use of a(n) _____ serves as a comparison to assess the existence and potency of the
manipulation.
A. experimental group
B. control group
C. criterion variable
D. explanatory variable
E. field experiment
