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Marginals are the totals of row and/or column variables in a:
A. Piechart
B. Barchart
C. Cross-classification (cross-tabulation) table
D. Frequency table.
Checklists produce _____ data.
A. nominal
B. ordinal
C. interval
D. ratio
E. nominal and interval
A visual depiction of the interaction of two variables, showing both direction and shape
of the relationship is called _______.
A. a Chi-square statistic
B. a scatterplot
C. a box plot
D. a positive correlation
E. a negative correlation
Which of the following statistics is nonresistant?
A. Median
B. Mode
C. Range
D. Quartiles
E. Standard deviation
Which of the following is possible when r = 0?
A. No pattern is evident that can be described with a single line
B. Variables are related but the relationship is nonlinear
C. The pattern is linear such that a straight line passes through the data array
D. The pattern is three-dimensional
E. Both a and b
One rule of thumb is that participants should be able to answer the questions in a
self-administered survey in no more than _____.
A. 10 minutes
B. 15 minutes
C. 30 minutes
D. 45 minutes
E. there are no guidelines related to survey length
What value in a regression equation indicates the level of influence X exerts on Y?
A.
B. Y
C.
D.
E. F test
In a stem-and-leaf display, each piece of information on the stem is called a _____.
A. leaf
B. stem
C. trunk
D. flower
E. root
The use of a field setting in experimentation _____.
A. provides for the manipulation of the IV
B. serves as a comparison to assess the manipulation
C. minimizes the cost of experimentation
D. allows for discovery of the average effect of the IV in different situations
E. increases generalizability of results
Which type of scale is used when participants place cards into piles using criteria
established by the researcher?
A. Ranking
B. Rating
C. Categorization
D. Sorting
E. Recording
The choice of visual aids is affected by ____.
A. intended purpose
B. size of the audience
C. meeting room conditions
D. budget constraints
E. all of the above
Bill wants to write the equation that demonstrates the model for explaining mid-life
crisis. He is using optimism, locus of control, income, and years since completing
college as explanatory variables. Which of the following equations is most appropriate?
A.
B.
C.
D.
E. none of the above
An analysis of past sales data shows that the average household purchases a new
vacuum cleaner approximately every seven years. This data process is known as _____.
A. process analysis
B. data mining
C. obtrusive measures
D. record analysis
E. trace evidence
Nonverbal observation includes the recording of _____.
A. temporal style
B. linguistics
C. proxemics
D. kinesics
E. motor expressions
A collection of data organized for computerized retrieval is called a _____.
A. data mine
B. data field
C. database
D. data code
E. computer recognition retrieval system
Which type of nonprobability sampling technique involves choosing participants
arbitrarily for their unique characteristics, experiences, attitudes, or perceptions?
A. Random sampling
B. Purposive sampling
C. Convenience sampling
D. Snowball sampling
E. Quota sampling
What oversight has occurred in the following example? The price is reduced by 400%
because it was $1 and is now just 25 cents.
A. use of too large percentages
B. percentage decreases can not exceed 100%
C. use of too small a base
D. averaging percentages
E. percentages cannot exceed 100%
In multidimensional scaling, the _____ is a lack of fit measure; higher values indicate
poorer fits.
A. beta weight
B. stress index
C. R2
D. X2
E. factor loading
Cross-tabulations with more than two variables are called _____ tables.
A. multivariate
B. n-way
C. kth
D. CHAID
E. nested
Surveys are used in _____ research studies.
A. monitoring
B. communication
C. observation
D. behavioral observation
E. nonbehavioral observation
Which statistical technique identifies homogeneous subgroups of study objects or
participants and then studies the data by those subgroups?
A. Multiple regression
B. Cluster analysis
C. Discriminant analysis
D. Factor analysis
E. Multidimensional scaling
Northwest Airlines applied mathematical models to determine which customers in its
database were currently responsible for most of its profitability and which customers
were not currently profitable but had similar characteristics to the most profitable
customers. Northwest Airlines utilized _____ to identify these customers.
A. computer programming
B. data warehousing
C. customer relationships management
D. data mining
E. intervention
Which characteristic of a web-delivered presentation is NOT essential?
A. Use of a Web-presentation platform.
B. A presenter who controls the remote delivery of visual aids to the audience's
computer while speaking to the audience via computer or a controlled-access phone
line.
C. Audience rapport affecting the logos of the presentation and the shorter period
needed for planning.
D. Audience ability to ask questions and the ability of the presenter to respond to those
questions.
E. An invited audience who participates via the Web from their office or a
Web-equipped room.
Paired comparison scales result in _____ data.
A. nominal
B. ordinal
C. interval
D. ratio
E. absolute
Jason is entering the data analysis portion of his research project. Data analysis involves
all of the following activities except _____.
A. reducing data to a manageable size
B. developing summaries
C. conducting focus groups
D. looking for patterns
E. applying statistical techniques
Hilton Hotels wishes to conduct a study on the determinants of brand loyalty among
Hilton Hotel customers. The Hilton organization estimates that 10% of its 2, 600,000
Hilton Honors club members are loyal to the Hilton brand wherever they travel.
However, the remaining members may choose other hotel brands at times. The
organization wants to understand how to increase loyalty among the other 90% of club
members.
In a follow-up survey to the Hilton study on brand loyalty, the organization plans to
focus solely on estimating the attributes of the 10% of Hilton Honors members who are
thought to be brand loyal. In this example, 10% is the _____.
A. sample statistic
B. population parameter
C. population variance
D. population proportion of incidence
E. sample frame
Which of the following is NOT a guideline for designing mobile questionnaires?
A. Use drop-down boxes for longer answer choice lists to questions.
B. Keep the question text short in all questions.
C. Limit free-response questions.
D. Ask 10 or fewer questions.
E. All of the above are guidelines for mobile questionnaires.
Which of the following groups of words indicates a series of words for which stemming
would be used in content analysis?
A. be, is, of, the
B. pretty, beautiful, attractive
C. search, searching, searches, searched
D. going, walking, running, flying
E. all of the above
All of the following components should be included in the title of a written research
report EXCEPT _____.
A. study variables
B. type of relationship studied
C. population of interest
D. time when study was conducted
E. all of the above should be included
Which type of sample provides a group of participants who are most representative of
the target population?
A. Census
B. Judgment
C. Probability
D. Nonprobability
E. Primary
Researchers have the ethical responsibility to guard the welfare of _____.
A. research participants
B. clients
C. colleagues
D. organizations to which they belong
E. all of the above
Which of the following questions cannot be answered using the observational method?
A. What
B. Where
C. Who
D. How
E. Why
_____ observation occurs when the observer is physically present, and personally
monitors and records the behavior of the participant.
A. Indirect
B. Direct
C. Concealed
D. Disguised
E. Spatial
Under the guidelines established by the Privacy Act of 1974 and the Privacy Protection
Act of 1980, individuals have the right to _____.
A. refuse to be interviewed
B. refuse to answer any question in an interview
C. refuse to answer the telephone
D. be free from observation in private places
E. all of the above
Which form of budgeting allocates a portion of total expenditures in the unit to research
activities?
A. Rule-of-thumb budgeting
B. Percentage-of-sales budgeting
C. Departmental budgeting
D. Task budgeting
E. Competitive parity
