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The purpose of editing is to ensure that the data are complete, consistent, and readable.
A good rule-of-thumb for an oral presentation of a research report is to not be
redundant.
A t-test is appropriate for testing hypotheses about frequencies arranged in a frequency
or contingency table.
Abandoned item is the technical term for items left blank.
Graphics used in a research report do not need to be interpreted for the reader in the text
of the report.
Deliverables is the term used when describing the expected outcomes of basic research.
The problem of unlisted phone numbers can be partially resolved through the use of
random digit dialing.
In business problems, Type II errors generally are considered more serious than Type I
errors.
A significance level is a critical probability associated with a statistical hypothesis test
that indicates how likely it is that an inference supporting a difference between an
observed value and some statistical expectation is true.
Factor analysis is considered a data reduction technique.
A cell refers to a treatment combination within an experiment.
The standard deviation eliminates the drawback of having the measure of dispersion in
squared units rather than the original measurement units.
A decision support system requires databases and software.
In stratified sampling a subsample is drawn using judgment sampling within each
stratum.
Sorting tasks require that respondents indicate their attitudes or beliefs by arranging
items on the based of perceived similarity or some other attribute.
The unit of analysis for a study indicates the level of significance that will be acceptable
for acting on the results.
When a survey is highly unstructured, it is possible to precode the response categories
before the data are collected.
Asking general questions before specific questions in order to obtain unbiased
responses is called the funnel technique.
Knowledge and confirmation are the two purposes of theory.
The most sophisticated form of data analysis for a nominal scale is the average of the
scores.
The door-in-the-face compliance technique begins with a large initial request that nearly
everyone will react negatively followed by a second request for a smaller favor.
A Z-test for differences of proportions requires a sample size greater than 100.
Percentage frequency is the long-run relative frequency with which an event will occur.
Factorial designs allow researchers to measure interaction effects.
In ratio scales, the location of the zero point is arbitrary.
The scientific method used by researchers is essentially the same process in social
sciences, such as business, as it is in "hard" sciences, such as biology or physics.
Basic business research refers to research usually performed by academic researchers
and supported by some public or private institution.
A univariate t-test is appropriate for testing hypotheses involving some observed mean
against some specified value.
In hypothesis testing, the values of t that lie on the boundary of the region of rejection
are called the critical values.
The most common independent variable for line charts is time.
Internet surveys have real-time data capture, which allows for real-time data analysis.
Which mulitvariate technique groups observations based on similarity among measured
variables?
A.regression
B.cluster analysis
C.conjoint analysis
D.MANOVA
If a national political pollster selects ten states randomly, then randomly selects five
counties within each state, then randomly selects five voting precincts within these
counties, then randomly selects five blocks within these precincts, then randomly
selects five households for door-to-door interviews about their voting intentions in the
next Presidential election, this is an example of what type of sampling procedure?
A.simple random sample
B.multistage area sample
C.systematic sample
D.nonprobability sample
The statistical significance of a regression model is determined using which test?
A.t-test
B.c2
C.F-test
D.Z-test
Which of the following companies use a television monitoring system for estimating
national television audiences?
A.Nielsen
B.Mediamark
C.Infoscan
D.TVtrack
If the price of a product ranges from $59 to $179, the range of these prices is _____
A.$238
B.$60
C.$120
D.$179
Two major sources of survey errors are _____.
A.Type I and Type II errors
B.random sampling error and systematic error
C.respondent error and systematic error
D.respondent error and interviewer error
Tables placed in a research proposal that are exact representations of the actual tables
that will show results in the final report but contain hypothetical results are called
_____.
A.dummy tables
B.surrogate tables
C.interim tables
D.placeholder tables
In research conducted for a specific client, research objectives are often referred to as
_____.
A.deliverables
B.take-aways
C.conclusions
D.action items
When a respondent to an Internet survey has to click on the "NEXT" button at the
bottom of the screen in order to continue to answer the questionnaire, this button is
what type of button?
A.pull
B.push
C.radio
D.advancement
The process of changing the original form of data to a format more suitable for
achieving a stated research objective is called _____.
A.data conversion
B.reliability assessment
C.cross-checking
D.data mining
In the regression equation, Y = a + b X, a is the symbol for the _____.
A.slope of the regression line
B.Y-intercept of the regression line
C.dependent variable
D.independent variable
The Fahrenheit temperature scale is best described as an example of a(n) ______ scale
because it doesn"t have an absolute zero point.
A.ratio
B.nominal
C.interval
D.ordinal
Which of the following is a threat to the internal validity of an experiment using a
repeated measures design?
A.instrumentation effect
B.redundancy effect
C.cohort effect
D.attrition effect
When a researcher counts the percentage of African Americans who have appeared on
the cover of Newsweekduring the past decade, this is an example of what type of
observation?
A.contrived analysis
B.ethnic analysis
C.indirect analysis
D.content analysis
Which of the following is a question that can be asked to help address the question of
whether or not a subject's privacy is violated?
A.Has the person been adequately notified that their behavior is being observed?
B.Is the behavior being observed commonly performed in public where it is expected
that others can observe the behavior?
C.Is the behavior performed in a setting in which the anonymity of the person being
observed is assured?
D.all of these choices
When a field supervisor phones a respondent to obtain her reactions to the interviewer
and also asks some basic demographic information about the respondent's age and zip
code, the field supervisor is conducting _____.
A.a silent probe
B.a briefing session
C.a verification of the data
D.triangulation
Qualitative research is considered to be _____ because the researcher must extract
meaning from unstructured responses.
A.researcher-dependent
B.less valid
C.less useful
D.object-dependent
Which of the following is a special case of the history effect and refers to a change in
the dependent variable that occurs because members of one experimental group
experienced different historical situations than members of other experimental groups?
A.cohort effect
B.Hawthorne effect
C.testing effect
D.instrumentation effect
Measures computed from sample data are called _____.
A.sample statistics
B.population parameters
C.sample frequencies
D.normalized scores
www.fda.gov, www.nike.com, and www.fsu.edu are examples of _____.
A.EDIs
B.URLs
C.DSSs
D.UPCs
A callback procedure should be used for all of the following situations EXCEPT _____.
A.a busy signal
B.a respondent who does not answer the phone
C.a respondent who is not at home
D.a respondent who answers but refuses to participate
Which of the following is the LAST step in developing and implementing a business
strategy?
A.analyzing firm performance
B.evaluating the course of action
C.identifying problems or opportunities
D.diagnosing and assessing problems or opportunities
_____ means that the researcher alters the level of the experimental variable in specific
increments.
A.Causality
B.Testing
C.Analyzing
D.Manipulation
Which type of variable indicates membership in some group?
A.continuous variable
B.categorical variable
C.lexicographic variable
D.dependent variable
Carl is an interviewer, and he is supposed to write down everything respondents say.
However, he has difficulty getting everything down. This is an example of _____.
A.acquiescence error
B.interviewer error
C.auspices bias
D.interviewer cheating
A researcher is gathering background information to familiarize himself with his new
client's business environment. He is analyzing marketplace conditions and conducting
interviews with employees of the company. This researcher is conducting a _____.
A.gap analysis
B.pre-research analysis
C.basic analysis
D.situation analysis
Which of the following is the FIRST step of the problem definition process?
A.determine the unit of analysis
B.identify the problem
C.identify key symptoms in the situation
D.determine the relevant variables
CompuStat, which publishes financial data, such as income statements and balance
sheets, is an example of which type of database?
A.statistical database
B.financial database
C.video database
D.electronic interchange database
"What is your gender? ______ M ______ F" is an example of what type of question?
A.loaded
B.leading
C.fixed-alternative
D.filter
"Do you agree or disagree with the statement: The Federal Reserve Bank and the large
U.S. banks are responsible for the high foreclosures on home mortgages" is an example
of what type of question?
A.counterbiasing
B.open-ended response
C.counterbalancing
D.double-barreled
_____ is conducted to address a specific business decision for a specific firm or
organization.
A.Basic business research
B.Qualitative business research
C.Quantitative business research
D.Applied business research
Researcher-dependent results are _____.
A.subjective
B.objective
C.primary
D.secondary
Which of the following can be used if the researcher knows what answer categories
exist before data collection occurs?
A.test tabulation
B.sheet coding
C.precoding
D.field editing
A company's stock price is best described as an example of a(n) ______ scale.
A.ordinal
B.interval
C.ratio
D.nominal
When a respondent is asked to read the questions on a survey and to answer them by
himself or herself in writing, this is an example of a(n) ______.
Discuss the role of observation as a business research method and discuss four of the
many types of observable phenomena, giving an example of each.
When a mistake is made in carrying out the design of a research study, this is called
______ error.
_____ association means any covariation between a cause and an effect is true and not
simply due to some other variable.
When an observer observes a subject in a natural setting, this is an example of ______
observation.
Describe basic and applied business research and design an example of each.
A(n) _____ documents the location of each variable in a data matrix.
In the communication process, the ______ is the writer of the research report.
The _____ method of determining reliability involves administering the same scale or
measure to the same respondents at two separate times to test for stability.
Some people see contrived observation as _____, which means deceitful or tricky.
The two types of multivariate techniques are ______ methods and ______ methods.
A(n) _____ question allows the respondent to answer the question in a personal
interview in his or her own words.
"What is to be measured in this research study?" is a fundamental question to ask at the
______ stage of a research design.
The degree to which a measurement instrument yields consistent results is called the
______ of the instrument.
How does a hypothesis differ from a proposition? Give an example of each.
Discuss the advantages and disadvantages of conducting surveys using personal
interviews.
