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All of the following are ways to protect participant confidentiality except _____.
A. obtain signed nondisclosure documents from those who wish access to the data
B. restrict access to participant identification
C. offer access to study results to participants
D. reveal participant information only with written consent
E. restrict access to data where the participant is identified
What written report planning format uses key words and phrases in the outline?
A. Topic outline
B. Bullet outline
C. Sentence outline
D. Paragraph outline
E. List outline
Which of the following syndromes affecting respondent honesty involves the
respondent's adaptation of their answers in an attempt to play the system (e.g., claiming
group membership to earn higher compensation for participation)?
A. peacock
B. pleaser
C. gamer
D. disengager
E. none of the above
Following Twitter posts during a trial to assess public opinion is an example of ____
data.
A. Transactional
B. Observational
C. Conversational
D. Internet Analytics
E. None of the above
Jeremy is using an ANOVA to examine the alternative hypothesis that brand loyalty is
higher among frequent fliers of Jet Blue than the reported brand loyalty of frequent
fliers on United, US Airways, and Delta. If the p value is less than .05 and the F ratio is
greater than 1, which of the following interpretations is correct?
A. Jet Blue has higher brand loyalty among its frequent fliers than do the other three
airlines examined
B. There is no difference in brand loyalty among customers of the four airlines
C. There is a difference in brand loyalty among customers of the four airlines
D. Jet Blue has lower brand loyalty among its frequent fliers than do the other three
airlines
E. No interpretation can be made with the information available
Which of the following statistics is resistant?
A. Mean
B. Standard deviation
C. Variance
D. Median
E. All of the above
Using a metaphor as support material enhances an oral research presentation's _____.
A. relevancy
B. believability
C. balance
D. stylistic properties
E. detail
Elizabeth has just been named project leader on a research project about perceptions of
bar soap and body wash. To gain background information, Elizabeth searched for
articles about consumer responses to body cleansing products using the InfoSearch
database. In this situation, Elizabeth relied on ____ data.
A. news
B. reference
C. secondary
D. primary
E. pilot
When the variables of interest are measured on nominal or ordinal scales, what should
be used to estimate population variance?
A. Standard error
B. Standard deviation
C. Sample proportion of incidence (p)
D. Sample proportion of incidence (p) x 1 - (p)
E. Sample statistic
When Barack Obama stated in his inaugural address "We must pick ourselves up, dust
ourselves off, and begin again the work of remaking America," he was using a rhetorical
device called ____.
A. the rule of three
B. introduction-body-conclusion
C. a proven screenwriting technique
D. the three-point speech
E. using stories to tell the particulars of an act or occurrence or course of events
Which of the following multivariate techniques is NOT appropriate if the research
question demonstrates an assumption of dependence?
A. Multiple Regression
B. Multiple Analysis of variance (MANOVA)
C. Discriminant Analysis
D. Factor Analysis
E. All of the above are appropriate techniques
Which of the following statements is false regarding the evaluation of alternatives?
A. The selection of alternatives is determined by the decision variable chosen and the
decision rule used
B. Each alternative must be explicitly stated
C. A decision variable is defined by an outcome that may be measured
D. A decision rule is determined by which outcomes may be compared
E. all of the above are true
The amount of variance a variable shares with all other variables included in the factor
analysis is referred to as _____.
A. communality
B. total variance
C. shared variance
D. percentage of variance
E. eigenvalue
Local history refers to the treat to internal validity brought on when _____.
A. people in the experimental group communicate the treatment with people in the
control group
B. researchers compensate the control group as a sort of consolation for not receiving a
desirable treatment
C. competition arises between the groups
D. control group members resent being deprived of a desirable treatment
E. an unusual event occurs when one group, but not both are participating in the study
Are any of the following NOT a good reason for managers to be well grounded in basic
research?
A. Do research for themselves.
B. Make competent decisions on whether to make or 'buy' research from researchers
outside the firm.
C. Define their own needs and form researchable questions for the specialist.
D. Judge the logic of a research approach.
E. All are good reasons.
All of the following can improve participant motivation to respond except _____.
A. developing rapport
B. assuring confidentiality
C. building participant interest in the topic
D. offering an incentive
E. limiting the number of questions asked
Which psychological principle influences visualization?
A. Principle of capacity expansion.
B. Principle of irrelevance
C. Principle of small change
D. Principle of perceptual organization
The first step in the data mining process is to _____.
A. identify relationships within the data
B. modify or transform data
C. decide between census data and sample data
D. develop a model to explain the data relationships
E. test the model's accuracy
In which of the following situations should a study's objective be disguised?
A. When the study's objective is unlikely to affect the participants' responses
B. When requesting willingly shared, conscious-level information
C. When requesting reluctantly shared, conscious-level information
D. When requesting knowable, conscious-level information
E. When requesting willingly shared, knowable information
Qualitative research seeks to _____ theory while quantitative research _____ it.
A. examine; interprets
B. build; tests
C. test; understands
D. apply; builds
E. justify; applies
When analyzing nominal data, which measure of central tendency is appropriate?
A. mean
B. mode
C. median
D. range
E. dispersion
Which of the following is an example of a pre-test, post-test control group experimental
design?
A. Store traffic is measured following the announcement of a clearance sale
B. Store traffic is measured; a sale is announced; store traffic is measured again
C. People who saw an ad are compared to people who didn't see the ad on their attitude
toward the brand
D. Random assignment is used to divide participants into the control and experimental
groups; a control group responds to a pre-test on brand preferences and a post-test; an
experimental group responds to a pre-test, is exposed to a commercial for the brand,
and responds to a post-test
E. Random assignment is used to divide participants into control and experimental
groups; the experimental group is exposed to a commercial and then attitude toward the
brand is measured; attitude toward the brand is also measured for the control group
Which of the following statements about "visualization" is NOT true?
A. Visuals are fundamental to business research presentations.
B. Visualization involves developing and organizing support materials that help the
audience share in your understanding of the data.
C. The composition and knowledge of the audience, the venue, and amount of time all
influence choices in visualization.
D. Twenty percent of the information humans receive comes through their eyes. For
research presentations, this number is slightly higher.
E. Presentations constructed solely as PowerPoint slides result in the presenter
supplying the verbal content of a document ineffectually because the audience reads
faster than he or she can speak.
Which variable listed below is the variable manipulated by the researcher, thereby
causing an effect on another variable?
A. Criterion
B. Mediator
C. Dependent
D. Predictor
E. Moderator
Most firms in the business research industry are _____.
A. syndicated data providers
B. small firms and one-person shops
C. large full-service suppliers
D. wholesale distributors
E. advertising agencies
The question, "Should products be withdrawn if even one death is associated with its
prescribed use, even if no fault for the tampered product accrues to the manufacturer?"
is an example of a(n) _____.
A. ill-defined problem
B. strip data mining issue
C. favored-technique problem
D. unresearchable question
E. politically-motivated question
Which of the following is NOT a type of personal interview data collection method?
A. In-home
B. Mall intercept survey
C. Computer-assisted personal interview
D. Electronic mail survey
E. All of the above are personal interview methods
Cosmetic giant CoverGril has researchers using structured individual depth interviews
to interview middle-aged women about the use of Ellen DeGeneres as its
spokeswoman. With each subsequent interview, the questions are kept, modified, or
replaced to reflect the findings of previous interviews. CoverGirl is using what
technique?
A. Grounded Theory
B. Cultural Interview
C. Life History
D. Convergent Interviewing
E. Ethnography
The purpose of a control variable is to _____.
A. help interpret the relationship between variables
B. control for outliers
C. provide a comparison for the results
D. establish precision
E. all of the above
What is the Motivated Sequence form of presentational organization?
A. Uses time sequence for a framework [e.g., by when each research activity (focus
group, survey, experiment) occurred].
B. The sequence of ideas, which, by following the normal processes of human thinking,
motivates an audience to respond to the speaker's purpose.
C. First part describes the cause of a problem, the second describes its effect, and the
third presents a solution.
D. Material is organized from the least important information to the most important.
E. Benefits, disadvantages, how benefits are superior are discussed.
The question of 'How strongly are sales related to price when the effect of brand loyalty
is controlled?' is best answered using _____.
A. regression analysis
B. partial correlation
C. ANOVA
D. product moment correlation
E. gamma
What measure supports how well the regression equation is able to predict Y?
A. F test
B. Goodness of fit
C. R2
D. Alpha
E. P value
In the example, employment levels and student status are both included as response
options. This indicates that the requirement for categories to be _____ may be in
violation.
A. appropriate
B. exhaustive
C. mutually exclusive
D. of a single dimension
E. numeric
