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Which of the following is pure research rather than applied research? A. Sleep duration, as impacting work efficiency. B. Disruption of cognitive ability under stress. C. The relationship between leadership traits and corporate success. D. Work towards the discovery of […]

Paralanguage is an important part of planning and rehearsal. Which of the following describes the characteristics of paralanguage the speaker should focus on? A. frequency of eye contact with the audience helps to establish rapport and comfort. B. a speaking […]

The following is TRUE of cumulative scales. A. Identical scores from participants have the same meaning B. It is impossible to judge which scale items were answered positively or negatively C. There is no tool to judge whether a set […]

All of the following are ways to protect participant confidentiality except _____. A. obtain signed nondisclosure documents from those who wish access to the data B. restrict access to participant identification C. offer access to study results to participants D. […]

Marginals are the totals of row and/or column variables in a: A. Piechart B. Barchart C. Cross-classification (cross-tabulation) table D. Frequency table. Checklists produce _____ data. A. nominal B. ordinal C. interval D. ratio E. nominal and interval Answer: A. […]

In which of the following is a barchart arranged in increasing order by size? A. Control chart B. Simple bar chart C. Pareto diagram D. Histogram Which of the following questions is considered when determining investigative questions? A. How can […]

Which of the following is an explanatory hypothesis? A. Young women purchase fewer meats than women who are 35 years of age or older. B. Sales of vegetarian foods vary by season. C. An increase in family income leads to […]

In which of the following situations could a research analyst use multiple regression? A. A real estate development company wants to estimate the probable sales of construction services on the basis of marriage rates, population movement in the region, and […]

Scott’s Lawn Care has hired Henry Associates to find out whether home improvement warehouse stores communicate the benefits of various brands of lawn care products differently than smaller stores. Henry Associates needs to know what is communicated to consumers in […]

If levels of attrition are high among study participants, _____ will threaten the internal validity of the study. A. history B. maturation C. testing D. instrumentation E. mortality Which of the following is a type of behavioral observation? A. Nonverbal […]

There are several possible issues that may affect measurement questions. Explain the possible effects of shared vocabulary, biased wording, and adequate alternatives on the quality of resulting data. The level of significance chosen for hypothesis testing is based on _____. […]

The tendency for respondents to be agreeable is called _____. A. social desirability responding B. acquiescence C. elaboration likelihood D. agreeableness E. conscientiousness A variable that is assumed or excluded from a research study is a(n) _____ variable. A. criterion […]

The question, “Should we do business research?” is often stimulated by data from a(n) _____. A. data warehouse B. intelligence system C. decision support system D. intranet E. both b and c An examination of differences across groups lies at […]

Distance, one of the four characteristics of mapping rules, refers to _____. A. the use of ordered numbers such that two is less than three but greater than one B. the use of numbers used to group or sort responses […]

Secondary data as a means of addressing a management problem are considered weaker than primary data because the data A. were was potentially collected to address a different problem B. are older, and therefore, irrelevant to current conditions C. are […]

Debriefing differs from informed consent in that _____. A. debriefing occurs after the study while informed consent occurs before B. debriefing discloses any deception while informed consent does not C. informed consent discloses the purpose of the study while a […]

Estimates of precision are possible with _____ samples. A. nonprobability B. probability C. judgment D. quota E. all of the above Control in business research is the ability of the researcher to … A. Explain the outcome of a research […]

A _____ occurs when subjects have the same value on the X variable, on the Y variable, or on both. A. correlation B. resistant statistic C. tied pair D. proportional reduction in error E. positive relationship Stories are a strong […]

A measurement question that includes two or more questions in one is said to be _____. A. double-barreled B. leading C. sensitive D. subjective E. unfocused In one episode of a television show two characters make fun of each other’s […]

Random error in measurement is the error that occurs _____. A. erratically B. due to bias C. systematically D. due to sampling E. none of the above A conative basis for an attitude means that the attitude is based on […]

An advertisement for the drug, PLAVIX, states the following: ” ‘if you’ve been hospitalized for heart-related chest pain or a certain type of heart attack.’ Doctors call these conditions ACS, or Acute Coronary Syndrome. You can do more to help […]

Research has been increasing in business decision making because: A. Management decisions are easier. B. Technology is less accessible. C. ROI measures have never been more important. D. Managers are well schooled in business analytics E. None of the above. […]

When are cross-tabulations called contingency tables? A. Anytime B. When used for statistical testing C. When used for display purposes D. When presented with percentages rather than raw counts E. When used to present data In a restaurant complaint study, […]

Which characteristic of mapping rules refers to the numbers used to group or sort responses when no order to the numbers exists? A. Classification B. Order C. Distance D. Origin E. Exclusivity The U.S. News and World Report is assessing […]

Sam’s Club installed self-checkout stations that can track not only member’s purchases but also packaging problems, as the system uses universal product codes to match the item the shopper has in their cart with its price and inventory level in […]

A(n) _____ describes the interrelationships between concepts and constructs. A. hypothetical construct B. postulation C. conceptual scheme D. operational definition E. inductive argument Research designs may be viewed as being A. Exploratory or experimental B. Laboratory or ex post facto […]

Which of the following syndromes affecting respondent honesty involves the respondent not having the ability to predict his or her future behavior with any certainty? A. unconscious decision maker B. ignoramus C. self-delusionist D. disengager E. none of the above […]

Explain the primary differences between preexperiments, true experiments, and quasi-experiments. Primary data have a higher level of ____ than secondary data. A. abstractness B. elusiveness C. verifiability D. closeness to the phenomenon E. replicability Answer: D. Anne is moderating a […]

A case in research is . . .? A. an inductive argument B. a deductive argument C. a hypothesis D. an instance of what is measured in a hypothesis E. None of the above Which of the following questions is […]

A tree-type frequency distribution that specifies each data value without equal interval grouping is called a _____. A. bar chart B. histogram C. stem-and-leaf displays D. pie chart E. line graph Which of the following is NOT one of the […]

A communication approach to data collection involves _____. A. observing behavior B. recording trace evidence C. surveying people D. data mining E. linguistic behavior analysis Consider the following survey question and response categories: Where do you like to go on […]

Which of the following ordinal measures is a measure of association that compensates for tied ranks and adjusts for direction of the independent variable? A. Kendall’s tau b B. Gamma C. Phi D. Lambda E. Somers’s d Capital One is […]

IRBs exist in order to _____. A. guarantee complete, informed consent is obtained from participants B. apply knowledge gained from research C. evaluate the research design chosen D. evaluate the allocation of expenses in the project E. protect the researchers […]

Resentful demoralization refers to the treat to internal validity brought on when _____. A. people in the experimental group communicate the treatment with people in the control group B. researchers compensate the control group as a sort of consolation for […]