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In which of the following situations could a research analyst use multiple regression?
A. A real estate development company wants to estimate the probable sales of
construction services on the basis of marriage rates, population movement in the region,
and interest rates on construction loans
B. A psychologist wants to understand the underlying personality factors associated
with materialism in consumers
C. A firm wants to identify segments of the market to pursue
D. The brand manager for Tide laundry detergent wants to understand how consumers
perceive Tide relative to other laundry detergents
E. All of the above
A _____ scale measure the psychological meanings of an attitude object using bipolar
adjectives.
A. Likert
B. summated rating
C. Stapel
D. semantic differential
E. constant sums
Which type of validity refers to the degree to which scores on one scale correlate with
scores on other scales designed to assess the same construct?
A. Predictive
B. Concurrent
C. Convergent
D. Discriminant
E. Content
With the _____ method, missing values are estimated using all cases that had data for
each variable in the analysis.
A. pair-wise deletion
B. replacement
C. listwise deletion
D. minimized deletion
E. case-specific deletion
Which variable in an experiment is the variable expected to be affected by the
manipulation?
A. Dependent variable
B. Extraneous variable
C. Moderating variable
D. Independent variable
E. Mediating variable
A measurement question whose wording suggests to the participant the desired answer
is a(n) _____ question.
A. double-barreled
B. leading
C. open-ended
D. forced-choice
E. free-response
Which form of order bias occurs when a participant tends to choose the last alternative
presented as his or her response to a closed-ended question?
A. Recency effect
B. Primacy effect
C. Halo effect
D. Demand effect
E. Leniency
Which of the following is not an example of an object?
A. Attitude
B. Furniture
C. Dog
D. Class affiliation
E. Weight
Data originating from studies that are conducted by others and for a different purpose
than the one for which the data are being reviewed are called _____ data.
A. primary
B. secondary
C. quantitative
D. statistical
E. descriptive
The federal government conducts a census of the U.S. population rather than a sample
because _____.
A. a census is less expensive than a sample
B. a sample may not fully represent the population
C. it is faster to collect data using a census
D. data collection is more manageable
E. all of the above
Specialty firms can establish expertise in all of the following areas except _____.
A. methodology
B. process
C. industry
D. incentives
E. geographic region
Which of the following is NOT an objective of exploratory research
A. Expand understanding of management dilemma
B. Gather information to refine the research question(s)
C. Identify possible sample frames
D. Gather information to formulate investigative questions
E. Finalize measurement questions
An interesting application of _____ compared self-reported beer consumption with the
amount of discarded beer containers in the trash.
A. process analysis
B. data mining
C. erosion measures
D. record analysis
E. accretion measures
In an attempt to discover issues related to a suspected increase in employee theft in a
warehouse, a research design was proposed using hidden video cameras during one
week. The proposed research recommended _____.
A. direct observation
B. indirect observation
C. time sampling
D. record analysis
E. B and C
All of the following may be used with graphic rating scales except _____.
A. icons
B. pictures
C. words
D. comparisons
E. numbers
When the number of discordant pairs and concordant pairs in a P-Q relationship is
equal, the interpretation is that the variables _____.
A. are perfectly correlated
B. have a weak but significant relationship
C. are normally distributed
D. have no relationship
E. have a negative association
Convenience sampling is a nonprobability sampling technique in which _____.
A. participants are chosen arbitrarily for their unique characteristics, experiences, or
attitudes
B. participants are chosen and then refer others with similar or different characteristics
C. researchers select any readily available individuals as participants
D. researchers systematically select participants from a sampling frame
E. researchers chose readily available individuals as participants but seek to ensure a
good mix of demographic characteristics
In a study of attitudes toward buying fake goods, participants are asked to complete this
sentence: "People who buy fake Louis Vuitton handbags are . . ." This is an example of
a(n) _____ projective technique.
A. picture association
B. empty balloons
C. sentence completion
D. imagination exercise
E. personification
Ebony will observe the behaviors of customers in a chain of jewelry stores. Before
beginning the observation studies, Ebony decides to observe behaviors in the stores on
Wednesdays between 10 a.m. and 12 p.m. and on Saturdays between 2 p.m. and 6 p.m.
This selection of time points to observe and record behavior is known as _____.
A. time sampling
B. quota sampling
C. convenience sampling
D. event sampling
E. snowball sampling
Which threat to internal validity is largely overcome by using random assignment of
participants to experimental and control groups?
A. History
B. Maturation
C. Selection
D. Instrumentation
E. Mortality
The support material design principle of whitespace means that the presenter should
____.
A. reduce ideas to their most simplistic to 'stick" in the mind of the audience
B. conceptualize the visual support materials on paper before composing the digital
versions
C. leave empty, uncluttered space surrounding important key visuals and text
D. use the photographers tool (the rule of thirds), compose visuals with real or
imaginary cross-hairs that divide the visual field
The use of a replication in experimentation _____.
A. provides for the manipulation of the IV
B. serves as a comparison to assess the manipulation
C. minimizes the cost of experimentation
D. allows for discovery of the average effect of the IV in different situations
E. increases generalizability of results
In mail and in web-based surveys, which form of order bias is likely to occur?
A. Recency effect
B. Primacy effect
C. Halo effect
D. Demand effect
E. Leniency
Which format for presenting statistics in a written report is best for making
comparisons?
A. Text presentation
B. Semitabular form
C. Tables
D. Graphics
E. Bullet listing
Which method for presenting statistics is most common in a written report when there
are only a few statistics?
A. Text presentation
B. Semitabular form
C. Tables
D. Graphics
E. Bullet listing
The study of how people organize the territory around them and maintain discrete
distances between themselves and others is known as _____.
A. extralinguistics
B. feng shui
C. kinesics
D. proxemics
E. physical condition observation
When a question asks a respondent to recall an experience or decision that happened a
long time ago, the data may be affected by _____.
A. the sensitivity of the question
B. memory decay
C. lack of precision
D. an insufficient frame of reference
E. lack of balance
With a multiple rating list scale ____.
A. participants rate multiple items on a 3-point scale
B. the data generated are always ordinal
C. it is possible to visualize the results better than with other numerical scales
D. the participant is restricted to circling their rating
E. None of the above
What type of hypothesis states that a sample statistic is either greater than or less than
the population parameter?
A. Null
B. One-tailed
C. Two-tailed
D. Three-tailed
E. None of the above
Which of the following principles related to compatibility in visual design principles is
TRUE?
A. An exploding pie chart is not compatible with convey a approximate, not absolute,
relationship.
B. Location related data is compatible with geographical charting.
C. More bullet points improve compatibility.
D. Widening the bars on a bar graph is compatible with conveying precise data.
E. None of the above.
List and explain the five steps researchers take when using structural equation
modeling.
Explain why percentage decreases can never exceed 100%.
Define the null and alternative hypotheses. Discuss the relationship between the two
hypotheses.
What are the assumptions made by the regression model in estimating the parameters
and in significance testing?
What are the three levels of information? Provide examples for each level.
Provide some advice for an inexperienced speaker who is preparing to make an oral
presentation.
How can researchers increase the confidence business decision makers have in
qualitative data?
Explain when and how a researcher would go about conducting a factor analysis.
What are the steps in drafting and refining a survey instrument?
Compare and contrast stratified sampling and cluster sampling.
Compare and contrast the cross-sectional and longitudinal designs.
Compare and contrast computer-assisted telephone interviewing with the use of
computer-administered telephone surveys.
What are the three types of evidence necessary to form a conclusion regarding the
results of the bystanders and thieves study? Explain how each form of evidence would
be used to draw a conclusion for the example provided.
What are the three dimensions of reliability? For each dimension, explain its meaning.
What type of test can be used to assess each dimension?
What is the primary difference between rating scales and ranking scales? List two types
of each scale.
What characteristics are important to consider when selecting individuals to work as
observers in an observation research study?
Explain the meaning of nonresponse error. How can researchers reduce the potential for
nonresponse error?
Explain the difference between forward selection, backward elimination, and stepwise
selection for the imputation of variables in a regression equation.
List five possible threats to internal validity. How do these threats weaken a design?
Metro University has set a goal to increase the percentage of alumni who donate to the
university and to increase the average amount given by those who have donated in the
past. Metro U hopes that holding special events at homecoming designed specifically
for alums will result in an increase in donations. Consequently, it is planning a special
Alumni Bash for homecoming night and invitations have been sent to students who
graduated between 1975 and 2000. Identify the dependent and independent variables in
the example. State a hypothesis using the information provided.
