Research has been increasing in business decision making because:
A. Management decisions are easier.
B. Technology is less accessible.
C. ROI measures have never been more important.
D. Managers are well schooled in business analytics
E. None of the above.
Which form of nondisclosure protects a sponsor from revealing its plans to
competitors?
A. Purpose nondisclosure
B. Findings nondisclosure
C. Identity nondisclosure
D. Sponsor nondisclosure
E. Facts nondisclosure
In evaluating a secondary source, identifying the ______ allows you to verify the
credibility of the author of the source.
A. Purpose
B. Scope
C. Authority
D. Audience
E. Format
Which right of sponsors is suggested by the quote, “There are three kinds of lies: lies,
damn lies, and statistics.”?
A. Right to privacy
B. Right to sponsor nondisclosure
C. Right to quality
D. Right to safety
E. Right to findings nondisclosure
Which term below refers to a research program or technique that is owned by a single
firm?
A. Proprietary
B. Omnibus
C. Full-service
D. Limited service
E. Internal
How can a researcher determine whether data meet the assumption of normality
necessary for using parametric tests?
A. Assess the level of significance
B. Determine the probability of making a type II error
C. Determine the probability of making a type I error
D. Examine a normal probability plot
E. Examine whether the distribution is bimodal or multimodal
Which data entry technique uses a software program to transfer printed text into a
computer file for editing?
A. Data mining
B. Optical character recognition (OCR)
C. Keyboarding
D. Transcripting
E. Voice recognition
Which of the following is NOT a reason for the growth in web-based surveys?
A. Participant perceptions of anonymity
B. Ability to use visual stimuli
C. Speed of response
D. Cost efficiencies
E. Internet penetration rates
Which of the following is NOT a problem associated with multicollinearity?
A. Estimated regression coefficients can fluctuate widely
B. It is difficult to assess the relative importance of the independent variables in
explaining the variation in the dependent variables
C. Predictor variables may be incorrectly included or removed in stepwise regression
D. It becomes difficult to compute the correct test statistic
E. All of the above are problems caused by multicollinearity
The most prevalent category of observation study is _____ observation.
A. linguistic
B. extralinguistic
C. spatial
D. nonverbal
E. digital
All of the following are unethical activities except _____.
A. violating nondisclosure agreements
B. revealing the names of research participants
C. stating that a survey will take 10 minutes to complete when the actual time is 15
minutes
D. invoicing for time that was not spent on the project
E. providing incentives for respondents
Which of the following tests is most appropriate for examining differences in the
average number of hours spent viewing television among four different age groups?
A. Z test
B. t-test
C. ANOVA
D. X2
E. McNemar test
Jason is using the demographic variables of highest level of educational attainment
(high school graduate, some college, college graduate, graduate school) and ethnicity
(Asian, African-American, Caucasian, Hispanic, other) to describe survey respondents.
Both are examples of _____ variables.
A. dichotomous
B. discrete
C. continuous
D. dependent
E. mediating
In table design, you don’t round the data numbers when ____.
A. the data represent currency
B. you want the reader to see ratio relationships
C. the data must be precise
D. numbers are grouped by a control variable
E. None of the above
In evaluating a secondary source, identifying the ______ allows you to evaluate the age
of the data and its comprehensiveness on the topic.
A. Purpose
B. Scope
C. Authority
D. Audience
E. Format
A participant’s perceptual awareness refers to their
A. awareness of the sponsor of the study
B. changing their behavior in a study
C. understanding of the purpose of the study as explained to them by the researcher
D. awareness that they are part of a disguised study
E. All of the above
The respondents’ perceptions that the interviewer will not be able to discern their
identity refers to the _____.
A. response rate
B. social desirability responding
C. perception of anonymity
D. refusal rate
E. incidence rate
Which of the following statements about the number of scale points is NOT true?
A. Reliability increases as the number of scale points increase
B. Validity decreases as the number of scale points increase
C. Larger numbers of scale points provide the ability to extract more variance
D. Larger numbers of scale points increase accuracy in unidimensional scales
E. Additional scale points increase measurement sensitivity
When will the valid percent figure in a frequency table differ from the percent figure?
A. When the cumulative percent exceeds 100%
B. When there are missing cases
C. When using replacement for missing values
D. When the frequency exceeds 10
E. Valid percent and percent will always be the same
The _____ affords individuals special privacy measures for freedom from disclosure of
financial information.
A. Civil Rights Act
B. Privacy Protection Act
C. Consumer Bill of Rights
D. Gramm-Leach-Bliley Financial Modernization Act
E. Kyoto Treaty
Consider the following survey question and response categories: Where do you like to
go on vacations? Check all that apply. The response options are 1) beach, 2) spa, 3)
adventure, 4) big city, 5) foreign travel, 6) cruise.
Which of the following code descriptions is most appropriate for coding responses to
the vacation survey?
A. 1 = beach, 2 = spa, 3 = adventure, 4 = big city, 5 = foreign travel, 6 = cruise
B. 1 = beach only, 2 = beach and spa, 3 = beach, spa, and adventure, 4 = beach, spa,
adventure, and big city, 5 = beach, spa, adventure, big city, and foreign travel, 6 = all of
the above
C. 1 = one item checked, 2 = two items checked, 3 = three items checked, 4 = four
items checked, 5 = five items checked, 6 = six items checked
D. 1 = yes, 0 = no for each variable
E. None of the above
The recording of physical actions or movements of participants is called _____
observation.
A. nonverbal
B. spatial
C. verbal
D. extralinguistic
E. nonbehavioral
Artifact correlations describe a situation ______.
A. to be welcomed
B. where correlation calculations for two separate subsets of the data show correlation
differences that are masked by combining the data
C. where the data are related but represented by a nonlinear function
D. All of the above
E. None of the above
Studies that are conducted under field conditions _____.
A. occur under actual environmental conditions
B. simulate environmental conditions
C. imitate reality
D. control for extraneous variables
E. facilitate measurement of the variables of interest
How many pages are typically needed to adequately report the required components of
an executive summary?
A. 1 page
B. 2 pages
C. 3 pages
D. 10 pages
E. It depends on the report
What type of measure is Spearman’s rho?
A. Chi-square statistic
B. Correlation coefficient
C. Measure of variance
D. Measure of error
E. Measure of skewness
Jason is designing a survey to measure the extent to which college students who own
iPads will recommend that others should also buy an iPad. He has created the following
measures.
Question 1: Have you ever recommended an iPad to anyone? Response options: Yes or
no
Question 2: If yes, to whom did you recommend an iPad? Check all that apply.
Response options: friends, family members, teachers, other
Question 3: How likely are you to recommend an iPad to someone in the future? Not at
all likely, somewhat unlikely, neither likely nor unlikely, somewhat likely, very likely.
What type of scale is used in Jason’s first question about the recommendation of iPads?
A. Dichotomous
B. Multiple-choice, single-response
C. Multiple-choice, multiple-response
D. Balanced
E. Unbalanced
The value obtained by summing all elements in a set and dividing by the number of
elements is the _____.
A. mean
B. median
C. mode
D. range
E. standard score
In a question related to approval of President Obama’s plan for immigration reform, the
interviewer asks, “Don’t you agree that something must be done to change immigration
laws?” This question suffers from _____.
A. sensitive information
B. double-barreled question
C. biased wording
D. frame of reference
E. recall and memory decay
How does debriefing interact with the effects of deception?
A. Debriefing is associated with more positive feelings about the value of research
B. Debriefing is associated with resentment among those who have been deceived
C. Debriefing has no effect
D. Debriefing is associated with dissatisfaction among those who have been deceived
E. Debriefing negatives any effects of deception
In the example, which of the following characteristics of coding rules did the researcher
fail to address adequately?
A. Appropriate categories
B. Exhaustive options
C. Mutual exclusivity
D. Single dimension
E. Closed-ended
The observation of human verbal behavior during conversation, presentation, or
interaction is known as _____ observation.
A. nonverbal
B. linguistic
C. extralinguistic
D. spatial
E. temporal
_____ is a technique that attempts to determine the relative importance consumers
attach to salient attributes and the utilities they attach to the levels of attributes.
A. Discriminant analysis
B. Regression
C. MANOVA
D. Conjoint analysis
E. Factor analysis