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In which of the following is a barchart arranged in increasing order by size?
A. Control chart
B. Simple bar chart
C. Pareto diagram
D. Histogram
Which of the following questions is considered when determining investigative
questions?
A. How can management eliminate negative symptoms?
B. What does the manager need to know to choose the best alternative from the
available sources of action?
C. What is the recommended course of action?
D. What symptoms cause management concern?
E. What should be asked or observed to obtain the information the manager needs?
Considering the various choices for displaying data, which one will include values for
which no observations occurred?
A. Pie chart
B. Bar chart
C. Heretical triangle
D. Stem-and-leaf display
E. Boxplot
The most reliable form of observation is _____ observation based on overt action or
surface indicators.
A. inferential
B. factual
C. spatial
D. structured
E. trace
_____ are summary descriptors of variables of interest in the population.
A. Sample statistics
B. Population parameters
C. Systematic estimates
D. Standard errors
E. Standardized coefficients
Burger King is examining the sales potential for a new burger, the Western Angus
Ranch burger, by offering the product for sale at 10 randomly selected Burger King
locations. Burger King is using a(n) _____ to test the potential for this product.
A. static group comparison
B. standard test market
C. electronic test market
D. controlled test market
E. simulated test market
Which of the following situations does not require signed consent forms from
participants?
A. A study of cereal preferences among children ages 9-12
B. A study of the effectiveness of prescription arthritis medications
C. A study of travel preferences among frequent fliers
D. A study that requires information about the medical history of participants
E. All of the examples require signed consent
Which of the following illustrates the correct expression of the alternate hypothesis that
customers of McDonald's consume more than the national average of 36 hamburgers
each year?
A. H0: π≤ 36
B. HA: π> 36
C. H0: = 36
D. HA: ≠ 36
E. HA: > 36
Which of the following types of data are collected using a classification question?
A. Gender
B. Purchase behavior
C. Attitude toward the brand
D. Personality
E. Behavioral intent
For an organization, which of the following is NOT an example of an internal source of
secondary data?
A. The data stored in the records of the Management Information System.
B. Surveys collected by the internal sales staff, from the company's distributors.
C. A market survey commissioned by the organization, completed three years ago.
D. Inventory records of the materials department.
Which of the following statements is NOT correct about the alternative hypothesis?
A. It may be directional or nondirectional
B. The alternative hypothesis represents the conclusion for which evidence is sought
C. The alternative hypothesis is the opposite of the null hypothesis
D. It is always the hypothesis tested
E. None of the statements are correct
Sample accessibility is generally maximized by the use of _____ surveys.
A. telephone
B. mobile phone
C. mail
D. Internet
E. fax
The problem or opportunity that requires a business decision is called the _____.
A. research question
B. management-research-question hierarchy
C. management dilemma
D. management question
E. investigative question
Which of the following is an example of findings nondisclosure?
A. Dean and Deluca doesn't want Whole Foods to know about it is conducting research
on organic wines
B. Whole Foods is studying a potential new location near a large condo complex
C. Bayer seeks to disclose that Vioxx is no more effective than aspirin
D. Vioxx seeks to hide results suggesting that it is equivalent to aspirin in reducing the
pain of arthritis
E. all of the above
In oral research presentations, which of the following aspects of delivery is
INCORRECT?
A. The delivery should be more restrained than in those that seek action or behavioral
change.
B. Demeanor, posture, dress, and total appearance should be appropriate for the
occasion.
C. Speed of speech, clarity of enunciation, pauses, and gestures all play a part.
D. Rapport-developing techniques are not essential because audience-member
managers are in information seeking roles.
E. All but "D"
Which of the following is not an example of a monitoring study?
A. Counting traffic at an intersection
B. Recording license plates in a parking lot
C. Mystery shopping in a competitor's store
D. Documenting interactions between customers and a call center
E. Telephone interview
Erosion measures and accretion measures are both types of _____.
A. process analysis
B. data mining
C. reactive measures
D. record analysis
E. unobtrusive measures
When observation employs standardized procedures, trained observers, schedules for
recording, and other devices that reflect the scientific procedures of other primary data
methods, it is said to be _____ observation.
A. simple
B. systematic
C. organized
D. structured
E. semistructured
When individual depth interviews are aided by the use of computer-generated visual
and auditory aids, the method is known as _____.
A. computer-assisted telephone interviewing (CATI)
B. computer-assisted personal interviewing (CAPI)
C. online interviewing
D. group interviewing
E. computer-aided design (CAD)
_____ involves explaining any deception, describing the purpose of the study, sharing
the results after the study, and providing any medical or psychological attention.
A. Informed consent
B. IRB review
C. Debriefing
D. Interviewing
E. Nondisclosure
Boxplots are said to incorporate resistant statistics because:
A. They are constructed with a five-number summary.
B. Do not contain weak measures of central tendency like the median.
C. Are based on a new type of dispersion statistics.
D. Use whiskers to represent quartiles.
Which of the following is NOT a possible source of business intelligence?
A. Competitor web sites
B. Government reports
C. Business research reports
D. Clipping services
E. All of the above are possible sources
Outliers are those data points that exceed _____ the interquartile range.
A. +1
B. +1.5
C. +2
D. +2.5
E. +3
In the results of the most recent exam taken in the business research class, the average
score was a 74.4. More students earned a 78 than any other score and half the grades
were above 72 and half the grades were below 72.
What is the median for the business research exam scores?
A. 74.4
B. 78
C. 72
D. 50
E. Between 50 and 100
A URL is?
A. Unique Remote Location where a data mart is located
B. An unauthorized Internet user
C. Internet address where a document, database, or image is located
D. Internet dedicated client server station
What size of cross-tabulation table is best for applying phi?
A. 2 x 2
B. 2 x 3
C. 3 x 3
D. 3 x 4
E. Any size
Which of the following is NOT a mode of delivery?
A. Persuasive speaking
B. Manuscript reading
C. Impromptu speaking
D. Extemporaneous presentation
E. Memorization
Which of the following considerations is not a potential ethical dilemma for a
researcher?
A. Psychological harm to respondents
B. Physical harm to respondents
C. Omission of significant procedural details in the research process
D. Invasion of privacy
E. Exploitation of respondents
A _____ is a controlled experiment conducted in a carefully chosen marketplace to
measure and predict sales or profitability of a product.
A. pretest-posttest control group
B. test market
C. simulation
D. replication
E. research and development test
Who answers measurement questions?
A. Management decision makers
B. Researchers
C. Field workers
D. Participants
E. Statisticians
All of the following are ingredients of box plots except _____.
A. rectangular plot that encompasses 50% of the data values
B. center line marking the median
C. jagged line marking the mean
D. box hinges
E. whiskers that extend from the right and left hinges to the largest and smallest values
One of the disadvantages of computerized searches is
A. A computer search can combine subject items in different ways than is possible
using a manual search.
B. Computerized databases do not contain references to the most recent published
periodicals.
C. Computers are hard for most people to use.
D. Computerized searches will find sources that contain the key words but each source
may not be related to the subject of interest.
The pq ratio found in calculations of sample size for a proportion can never exceed
_____.
A. .10
B. .25
C. .50
D. .75
E. there are no such limitations on the pq ratio
An advertisement for the drug, PLAVIX, states the following: " 'if you've been
hospitalized for heart-related chest pain or a certain type of heart attack.' Doctors call
these conditions ACS, or Acute Coronary Syndrome. You can do more to help protect
yourself against a future heart attack or stroke - ask your doctor about adding PLAVIX.
For most, heart attack or stroke is caused when platelets form clots that block the flow
of blood to the heart or brain. Think aspiring and other heart medications alone are
enough? Adding PLAVIX could help protect you against a future heart attack or stroke.
PLAVIX, added to aspirin and your current treatment, helps raise your protection
against a future heart attack or stroke. Prescription PLAVIX and your other medications
work in different ways. Adding PLAVIX can go beyond your current treatment.
PLAVIX, taken with aspirin, plays its own role in keeping platelets from sticking
together and forming clots - which helps keep blood flowing. Talk to your doctor about
PLAVIX."
The broad topic of "protection" featured in the PLAVIX advertisement is a _____ unit.
A. syntactical
B. referential
C. propositional
D. thematic
E. semiotic
