Which characteristic of mapping rules refers to the numbers used to group or sort
responses when no order to the numbers exists?
A. Classification
B. Order
C. Distance
D. Origin
E. Exclusivity
The U.S. News and World Report is assessing the reliability of its measure of academic
reputation used in its annual ranking of colleges and universities. To do so, it
administers the same questions on academic reputation to its sample of academic
administrators in March and again in June.
In the U.S. News and World Report study of school rankings, academic reputation is
measured with five questions about each university. Which test will assess the extent to
which those five items reflect academic reputation?
A. Test-retest
B. Cronbach’s alpha
C. Parallel forms
D. Split-half
E. KR20
Which data collection mode imposes the fewest time constraints on the participant?
A. Mail
B. Telephone
C. Computer-administered
D. CATI
E. CAPI
The issue of memory decay in the design of questions asks _____.
A. does the question contain wording that implies the researcher’s desire for the
participant to respond in one way rather than another
B. is the question worded from the researcher’s perspective or the participant’s
perspective
C. does the question ask the participant for information that relates to thoughts or
activity too far in the participant’s past to be remembered
D. does the question use words that have no meaning or a different meaning for the
participant
E. is it reasonable to assume that the participant can frame an answer to the question
In calculations of sample size for proportions, q refers to the _____.
A. calculated sample size
B. quota of required completes to refusals
C. the proportion of the population that does not have the attribute of interest
D. the proportion of the population that does have the attribute of interest
E. the desired precision
Henry & Associates is observing shoppers in a retail store. The observers record surface
events like smiling behavior by customers and conclude that smiling behavior is
reflective of satisfaction with the shopping event. This is an example of _____
observation.
A. inferential
B. factual
C. spatial
D. structured
E. trace
In the best-selling book, Good to Great, the author examined the characteristics of
eleven highly successful companies by studying the full context of each organization,
using multiple sources of information, and identifying the relationship between
managerial decisions and success. This is an example of a(n) _____.
A. case study
B. exploratory study
C. descriptive study
D. statistical study
E. causal study
The major relationships of interest to the research analyst are those which are
A. Asymmetrical
B. Exclusive
C. Independent
D. Reciprocal
E. Symmetrical
Participants are grouped using _____ scales.
A. ranking
B. rating
C. categorization
D. sorting
E. recording
Deception is considered inappropriate unless _____.
A. the study’s value justifies the use of deception
B. no alternatives to justification are feasible
C. it is necessary to protect a third party
D. the respondents would be biased
E. all of the above
When it is not possible to randomly assign participants to groups, _____ should be
used.
A. control groups
B. matching
C. replication
D. purposive assignment
E. pilot testing
The measurement instrument for recording data in an observation study is called a(n)
_____.
A. screener
B. observation checklist
C. moderator’s guide
D. interview guide
E. pupilometer
Which term below refers to a bundle of meanings or characteristics associated with
certain concrete, unambiguous events, objects, conditions, or situations?
A. Variable
B. Construct
C. Concept
D. Theory
E. Model
A _____ scale is a scale that scores an object or property without making a direct
comparison to another object or property.
A. ranking
B. rating
C. categorization
D. sorting
E. recording
What term is used to refer to a concise summary of the major findings, conclusions, and
recommendations in a written report?
A. Authorization letter
B. Letter of transmittal
C. Introduction
D. Executive summary
E. Abstract
Which of the following is NOT a good reason for using secondary data?
A. Data on the past cannot be collected today.
B. Even if the definitions of variables being studied are not the same, research can be
modified according to secondary data available.
C. The time involved in primary data collection may render the study obsolete.
D. Authentic data required may already have been collected by other agencies.
Which term below refers to a construct that is presumed to exist, but can only be
inferred from data?
A. Conceptual scheme
B. Hypothetical construct
C. Operational definition
D. Confounding variable
E. Extraneous variable
Observation checklists should have all of the following characteristics except _____.
A. precisely defined categories of behaviors
B. mutually exclusive categories
C. exhaustive categories
D. conditions for observation
E. open-ended questions
A rating scale is a scale that _____.
A. scores an object without making a direct comparison to another object
B. scores an object by making a comparison and determining order among two or more
objects
C. groups participants
D. groups concepts according to specific criteria
E. establishes relationships between two variables
Maurice is beginning a new research project. As he begins the first phase of the process,
Maurice will most likely begin by _____.
A. conducting a literature search
B. interviewing experts
C. designing a survey
D. preparing measurement questions
E. brainstorming
It is recommended that the factors extracted should account for at least _____% of the
total variance of the original set of variables.
A. 50
B. 60
C. 70
D. 80
E. 90
Research design strategy encompasses all of the components below except _____.
A. data collection design
B. sampling design
C. instrument development
D. data analysis
E. all of the above are part of the design strategy
In a _____ scale, the participant orders several objects or properties of objects.
A. comparative
B. constant sum
C. forced ranking
D. paired-comparison
E. semantic differential
Which statistical technique uses analysis of covariance structures to explain causality
among constructs?
A. Regression analysis
B. Factor analysis
C. Discriminant analysis
D. MANOVA
E. Structural equation modeling
The most common level of significance used in hypothesis testing is _____.
A. .05
B. .10
C. .25
D. .90
E. .95
For the limitations of a study to be revealed appropriately, the researcher should _____.
A. compare the desired procedure with the actual procedure
B. compare the desired sample with the actual sample
C. ensure that the recommendations do not exceed the scope of the study
D. address the time restraints imposed on the study
E. both A and B
The use of a control group in experimentation _____.
A. provides for the manipulation of the IV
B. serves as a comparison to assess the manipulation
C. minimizes the cost of experimentation
D. allows for discovery of the average effect of the IV in different situations
E. increases generalizability of results
A short oral research report to a small group where statistics constitute much of the
content is called a ____.
A. deposition
B. interview
C. briefing
D. announcement
E. speech
For which type of telephone interview is the refusal rate the highest?
A. Computer-assisted telephone interviewing
B. OTS
C. Computer-administered telephone surveys
D. Computer-delivered surveys
E. Computer-assisted personal interviewing
The problem or opportunity that requires a business decision is called the _____.
A. research question
B. management-research-question hierarchy
C. management dilemma
D. management question
E. investigative question
The process of stating the basic dilemma and then developing other questions by
progressively breaking down the original question into more specific ones is called the
_____.
A. research question
B. management-research-question hierarchy
C. management dilemma
D. management question
E. investigative question
When researchers consider the explicit or hidden agenda of an information source, the
source’s _____ is under evaluation.
A. purpose
B. scope
C. authority
D. audience
E. format
Regression analysis seeks to _____.
A. predict Y using X values
B. evaluate differences between X and Y
C. determine whether X and Y are part of the same construct
D. determine whether the means of X and Y are significantly different
E. all of the above