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A tree-type frequency distribution that specifies each data value without equal interval
grouping is called a _____.
A. bar chart
B. histogram
C. stem-and-leaf displays
D. pie chart
E. line graph
Which of the following is NOT one of the conditions necessary for a hypothesis to be
considered strong?
A. Adequate for its purpose
B. Addresses the presence of extraneous variables
C. Testable
D. Better than rival hypotheses
E. All of the following are necessary conditions
Which statistic below is a measure of association that uses table marginals to reduce
prediction errors?
A. τ
B. r2
C.
D.
E.
Which of the following is another term for independent variable?
A. Discrete
B. Criterion
C. Moderator
D. Predictor
E. Construct
A _____ is a graphical device for displaying clusters and their relative distances.
A. dendrogram
B. scatterplot
C. Pareto diagram
D. boxplot
E. line graph
The adoption rate of cellular telephones continues to accelerate rapidly. This statement
is an example of a _____ attitude.
A. cognitive
B. affective
C. conative
D. behavioral
E. peripheral
A research analysis should deal with multicollinearity among variables in a regression
analysis by _____.
A. choosing one of the variables and eliminating the others
B. creating a new composite variable based on the intercorrelated variables for use in
the regression analysis
C. indicating that multicollinearity exists in the limitations section of the research report
D. eliminating all of the intercorrelated variables from the analysis
E. both a and b
Information such as the title of the report, information about the researcher or
organization conducting the research, the name of the client and the date of release
should appear on/in the _____ of a written research report.
A. title page
B. letter of transmittal
C. letter of authorization
D. executive summary
E. introduction
The basis of persuasion was defined by Aristotle with his three principles of proof.
They are
A. logos, pathos, and ethos
B. logos, enthymeme, and forensic
C. forensic, deliberative, and epideictic
D. dialectic, rhetoric, and ethos
E. none of the above
When you draw a multi-phase sample ____.
A. You draw two samples and one becomes your control group
B. You use information from a first sample for collecting a subsequent subsample for
further study
C. You draw two samples from two separate sample frames
D. you draw a non-probability sample
E. None of the above
Contact information for professional organizations and companies in a field may be
located in a(n) _____.
A. index
B. bibliography
C. handbook
D. dictionary
E. directory
Which of the following statements is false with respect to the two-stage research
approach to a management question? The two-stage approach:
A. Often uncovers evidence that a major study is unnecessary in the first stage.
B. Is particularly useful when the research is to be done on a fixed cost basis.
C. Is particularly useful when the complications and problems that will be encountered
are difficult to anticipate.
D. Is less expensive and less in-depth than a one-stage research approach.
Intermediate storage facilities that compile locally required information are called
_____.
A. data mines
B. data marts
C. decision support systems
D. decision assessment systems
E. data warehouses
Which of the following is true of the following response scale: poor - fair - good - very
good - excellent?
A. It is a balanced rating scale
B. It is a unforced-choice rating scale
C. It does not allow for expressions of intensity among participants with unfavorable
opinions
D. It will result in an asymmetrical distribution
E. It will minimize halo effects
The null hypothesis is typically rejected when _____.
A. the calculated value is smaller than the critical value
B. the critical value is smaller than the calculated value
C. the level of significance chosen is .05
D. a chi-square statistic is computed
E. the Z score approaches 1
In a telephone survey one question asks participants whether they have donated money
to the American Red Cross following the recent flood and fire loss disasters. This type
of question is subject to _____.
A. nonresponse bias
B. acquiescence
C. social desirability bias
D. satisficing
E. sampling error
Which of the following measures is not used as a measure of association for nominal,
nonparametric variables?
A. Chi-square
B. Phi
C. Cramer's V
D. Contingency coefficient C
E. Z score
A(n) _____ study involves manipulation of one or more variables to determine the
effect on another variable.
A. ex post facto
B. exploratory
C. experimental
D. causal
E. C & D above
Jane took on a second-shift as observer in the observation study of restaurant patrons.
As she becomes fatigued, _____ is more likely to occur.
A. observer drift
B. groupthink
C. devil's advocate
D. halo effect
E. self-serving bias
Which of the following groups of words indicates a series of words for which aliasing
would be used in content analysis?
A. be, is, of, the
B. pretty, beautiful, attractive
C. search, searching, searches, searched
D. going, walking, running, flying
E. all of the above
Which of the following written research reports should have a table of contents?
A. Informational report of 5 pages
B. Letter of transmittal
C. Management report of 5 pages
D. Technical report of 10 pages
E. All reports should have a table of contents
Research presenters are not just data presenters, but must convince research sponsors to
act. In building a presentation, if a researcher puts the primary argument at the
beginning of their recommendations, they are relying on _____ in building their
presentation's organization.
A. recency effect
B. believability
C. credibility
D. primacy effect
E. contrast
In the Southeast, the potato chip market share held by the Lays brand is 46%. This is an
example of a(n) _____.
A. research question
B. descriptive hypothesis
C. relational hypothesis
D. explanatory hypothesis
E. correlational hypothesis
Which of the following involves a test of k-independent-samples?
A. Test of differences in the percent of men and women who are or are not members of
Greek organizations on campus
B. Test of the average incomes of magazine subscribers of Southern Living verses
Better Homes and Gardens
C. Test of whether the mean salary of professors at Metro University is higher than the
national average for university professors
D. Test of whether a change occurred in the likelihood of heart disease among people
who switched to a diet high in fish
E. Test of differences in ad recall among three experimental groups (each of which saw
a different advertisement) and a control group
Exercises that prepare participants for individual or group interviews on a topic are
called _____.
A. calisthenics
B. projection techniques
C. homework
D. pretasking
E. focused preparation
A microbrewery plans to conduct a study on beer consumption among men between the
ages of 29 and 45. A pilot test indicated that men in this age category consume an
average of 6 beers per week with a standard deviation of 2.3. If the microbrewery seeks
a 95% confidence level and a precision of .5 beers, what size sample should be used in
the study?
A. 70
B. 120
C. 300
D. 456
E. 987
Which of the following design principles refers to the fact that the audience should be
able to see the connection between visual slide elements and sense what information
goes together?
A. Contrast
B. Clarity
C. Relationship
D. Whitespace
E. Flow aids
Direct observation of phenomena, empirically testable hypotheses, and the ability to
rule out rival hypotheses are all essential tenets of the _____.
A. experiential method
B. scientific method
C. intuitive process
D. strategic management process
E. account planning philosophy
What information below is necessary for computing sample size for questions involving
means?
A. Precision
B. Confidence level
C. Expected dispersion in the population
D. Size of the interval estimate
E. All of the above
Hilton Hotels wishes to conduct a study on the determinants of brand loyalty among
Hilton Hotel customers. The Hilton organization estimates that 10% of its 2, 600,000
Hilton Honors club members are loyal to the Hilton brand wherever they travel.
However, the remaining members may choose other hotel brands at times. The
organization wants to understand how to increase loyalty among the other 90% of club
members.
In the Hilton example, the sample frame is made up of the _____.
A. list of Hilton Honors club members
B. list of guests staying at any Hilton hotel during a designated period of time
C. list of the top 10% of Hilton Honors club members
D. list of the 90% of Hilton Honors members who are not brand loyal
E. list of guests at Hilton's top competitors
Which of the following attributes must be identified using inferential observation?
A. Selling points presented
B. Length of sales meeting
C. Time and day of week
D. Salesperson credibility
E. Customer purchase decision
In a survey of football fans, each respondent is asked to indicate whether they have ever
attended an NFL game. This question can be categorized as a(n) _____ scale.
A. ratio
B. interval
C. ordinal
D. nominal
E. semantic differential
_____ occurs when we observe a fact and ask, "Why is this?"
A. Deduction
B. Induction
C. Exposition
D. Empiricism
E. Curiosity
All of the following are contained in a frequency table except _____.
A. lowest value
B. percent
C. count
D. cumulative percent
E. quartile indicators
