The tendency for respondents to be agreeable is called _____.
A. social desirability responding
B. acquiescence
C. elaboration likelihood
D. agreeableness
E. conscientiousness
A variable that is assumed or excluded from a research study is a(n) _____ variable.
A. criterion
B. predictor
C. mediator
D. moderator
E. extraneous
The process of repeating an experiment with different participant groups and conditions
to determine the average effect of the IV across people, situations, and times is known
as _____.
A. replication
B. evaluation
C. repetition
D. norming
E. multi-modal
BankChoice is concerned about stagnating profits and asks, “How can profitability be
improved?” This is an example of a(n) _____.
A. management question
B. research question
C. investigative question
D. measurement question
E. management dilemma
The _____ is a parametric test to determine the statistical significance between the
sample distribution mean and a population parameter.
A. F statistic
B. t-test
C. Z distribution
D. Z test
E. t distribution
Which ordinal measure is a statistic that compares concordant and discordant pairs and
then standardizes the outcome by maximizing the value of the denominator?
A.
B.
C.
D.
E.
When a subject that ranks higher on one variable also ranks higher on the other
variable, the pairs of observations are said to be _____.
A. correlated
B. causal
C. concordant
D. discordant
E. ordinal
Nikon sends researchers to the homes of camera owners who have had babies within
the last year to observe how new Moms are using the features of their cameras. After
the observation session, the research interviews the Moms about what was observed to
clarify the motivation. This is an example of ____.
A. Triangulation
B. Cultural Interview
C. Life History
D. Convergent Interviewing
E. Ethnography
Exploratory research is finished in all of the following situations except when _____.
A. the range and scope of management decisions are established
B. the major dimensions of the research task are established
C. hypotheses are developed
D. additional research is necessary
E. investigative questions are defined
Compensatory equalization refers to the treat to internal validity brought on when
_____.
A. people in the experimental group communicate the treatment with people in the
control group
B. researchers compensate the control group as a sort of consolation for not receiving a
desirable treatment
C. competition arises between the groups
D. control group members resent being deprived of a desirable treatment
E. an unusual event occurs when one group, but not both are participating in the study
The New York Times Dining Section rates the restaurants it reviews using a system
such that one star means good, two stars means very good, three stars means excellent,
and four stars means extraordinary. This is a type of _____ scale.
A. ratio
B. interval
C. ordinal
D. nominal
E. semantic differential
Compensatory rivalry refers to the treat to internal validity brought on when _____.
A. people in the experimental group communicate the treatment with people in the
control group
B. researchers compensate the control group as a sort of consolation for not receiving a
desirable treatment
C. competition arises between the groups
D. control group members resent being deprived of a desirable treatment
E. an unusual event occurs when one group, but not both are participating in the study
The Critical Path Method is
A. a type of research design
B. the crucial steps in an experiment
C. the selection process for choosing critical members of a control group
D. scheduling for activities and stages and timing for each activity or stage used in
research planning
E. none of the above
The research experiment is superior to the ex post facto research design when the
researcher:
A. Must avoid influencing the variables under study and therefore avoid biasing the
results.
B. Needs to cause variables to be changed or held constant in keeping with specified
research objectives.
C. Is limited to hold all factors constant by selection of subjects according to strict
sampling procedures and statistical manipulation of findings.
D. Decides to use the design more common to research in the social sciences and
business.
A case study is one that _____.
A. attempts to capture a population’s characteristics by making inferences from a
sample’s characteristics and testing resulting hypotheses
B. emphasizes a full contextual analysis of a few events or conditions and their
interrelations
C. discovers answers to the questions who, what, when, where, or how much
D. attempts to reveal why or how one variable produces changes in another
E. provides repeated measures over an extended period of time
A nominal scale contains _____.
A. mutually exclusive and collectively exhaustive categories as well as the property of
order, but not distance or unique origin
B. the properties of order, classification, and equal distance between points but no
unique origin
C. mutually exclusive and collectively exhaustive categories, but without the properties
of order, distance, and origin
D. the properties of classification, order, equal distance, and unique origin
E. the four major sources of error
Which term below refers to a conversational-style of oral research report that relies on
minimal notes?
A. Briefing
B. Extemporaneous presentation
C. Formal presentation
D. Interview
E. Discussion
A _____ is a scheme for assigning numbers of symbols to represent aspects of the event
being measured.
A. measurement tool
B. mapping rule
C. ruler
D. scale
E. property
_____ occurs when the participants are told only part of the truth or when the truth is
fully compromised.
A. Coercion
B. Deception
C. Informed consent
D. Debriefing
E. Manipulation
When using the _____ projective technique, participants are presented with flash cards
containing component features and asked to create new combinations.
A. component sorts
B. picture association
C. thematic apperception test
D. sensory sorts
E. laddering
Which type of rater error occurs when a participant consistently chooses the extreme
position at one end of the scale?
A. Error of leniency
B. Error of central tendency
C. Halo effect
D. Demand effect
E. Socially desirable responding
The rate at which the printed page presents information to the reader is called _____.
A. readability
B. speed
C. comprehensibility
D. pace
E. gait
Sara decides to build audio sound clips of some participant’s answers into her final oral
research report. This is called _____, and it enhances the presentation’s _____.
A. example, ethos
B. testimony, pathos
C. example, pathos
D. testimony, ethos
E. testimony, logos
Which of the following questions would be best answered using simple regression?
A. Are consumers’ perceptions of quality related to their perceptions of prices when the
effect of brand image is controlled?
B. Can the variation in market share be accounted for by the size of the sales force?
C. Do retailers, wholesalers, and agents differ in their attitudes toward the firm’s
distribution policies?
D. How do advertising levels (high, medium, and low) interact with price levels (high,
medium, and low) to influence brand sales?
E. What factors can be thought of as being related to service quality as opposed to
product satisfaction?
All of the following activities EXCEPT _____ are included in the data preparation
process.
A. editing
B. coding
C. data entry
D. analyzing frequency distributions
E. evaluating reliability estimates
Which type of incentive has been shown to consistently improve response rates to
surveys?
A. Free product samples
B. Money
C. Gift certificates
D. Prize draw chance
E. Receipt of post-study results
The actual questions that researchers use to collect data in a study are called _____
questions.
A. management
B. dilemma
C. investigative
D. measurement
E. survey
The basic method by which equivalence between experimental and control groups is
determined is
A. Matching
B. Definition
C. Frequency control
D. Cross-classifying
E. Random assignment
In an examination of differences among the mean hamburger consumption of people in
the United Kingdom, United States, France, and Korea, how would the null hypothesis
be stated?
A. H0: πUK>πUS>πFR>πKR
B. HA: πUK + πUS>πFR + πKR
C. H0: μUK = μUS = μFR = μKR
D. HA: π≠ 0
E. H0: μ = 0
When viewing data entered into a spreadsheet, the columns identify _____.
A. records
B. variables
C. categories
D. coding instructions
E. variable labels
Which of the following written research reports should have a table of contents?
A. Informational report of 5 pages
B. Letter of transmittal
C. Management report of 5 pages
D. Technical report of 10 pages
E. All reports should have a table of contents
Variables that are included because they are believed to have a significant contributory
or contingent effect on the IV-DV relationship are called _____ variables.
A. criterion
B. predictor
C. mediator
D. moderator
E. extraneous