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Random error in measurement is the error that occurs _____.
A. erratically
B. due to bias
C. systematically
D. due to sampling
E. none of the above
A conative basis for an attitude means that the attitude is based on a _____.
A. feeling
B. behavior
C. value
D. culture
E. belief
Observation means to collect data by _____.
A. viewing
B. listening
C. touching
D. smelling
E. all of the above
Which type of sampling technique can result in a skewed sample if periodicity exists in
the population?
A. Simple random
B. Systematic
C. Stratified
D. Cluster
E. Double
Which of the following is a limitation of observation as a data collection method?
A. Avoidance of participant filtering and forgetting
B. Use of a natural setting
C. Securing physical, trace evidence
D. Required time and expense
E. Ability to disguise or conceal observation equipment
Which of the following factors will tend to decrease participant motivation?
A. Prestige of research sponsor
B. Perceived importance of the topic
C. Interest in the topic
D. Competing activities
E. Conscientiousness
Alex is responding to a computer-administered telephone survey. The computer
instructs Alex to respond by choosing the appropriate answer using his telephone key
pad such that 1 = yes and 2 = no. This system is using the _____ mode of
computer-administered survey.
A. automatic speech recognition
B. voice recognition
C. automatic entry
D. touch-tone data entry
E. record analysis
In the results of the most recent exam taken in the business research class, the average
score was a 74.4. More students earned a 78 than any other score and half the grades
were above 72 and half the grades were below 72.
What is the arithmetic mean for the business research exam scores?
A. 74.4
B. 78
C. 72
D. 50
E. Between 50 and 100
The ability for an observer to extract the most from an observation study is most
associated with the observer's level or degree of _____.
A. concentration
B. detail-orientation
C. experience
D. distinctiveness
E. enthusiasm
When using _____, participants are asked to assume that the brand and its users
populate an entire universe, and to describe the features of this new world.
A. word association
B. imaginary universe
C. thematic apperception test
D. empty balloons
E. laddering
All of the following statements about determining the number of group interviews are
true except _____.
A. the broader the issue, the more groups needed
B. the larger the number of distinct market segments of interest, the more groups
needed
C. the greater the level of detail, the more groups needed
D. the more homogeneous the market segment, the more groups needed
E. the larger the number of new ideas desired, the more groups needed
Which of the following statements is not an objective of discriminant analysis?
A. Examination of whether significant differences exist among the groups, in terms of
the criterion variables
B. Determination of which predictor variables contribute to most of the intergroup
differences
C. Classification of cases to one of the groups based on the values of the predictor
variables
D. Evaluation of the accuracy of classification
E. All of the above are objectives of discriminant analysis
Which form of nondisclosure involves protecting the purpose of the study or its details?
A. Purpose nondisclosure
B. Findings nondisclosure
C. Identity nondisclosure
D. Sponsor nondisclosure
E. Facts nondisclosure
What type of data results from the employment status question?
A. Dichotomous
B. Nominal
C. Ordinal
D. Interval
E. Ratio
Variables that may take on values within a given range, or an infinite set are called
_____ variables.
A. discrete
B. dichotomous
C. continuous
D. dependent
E. mediating
Who answers investigative questions?
A. Management decision makers
B. Researchers
C. Field workers
D. Participants
E. Statisticians
The difference between the smallest and the largest values in a distribution is the _____.
A. mean
B. median
C. mode
D. range
E. deviation
A study reported in the Journal of Management Research concluded that individuals are
more motivated to respond to surveys when _____.
A. the topic is salient
B. incentives are offered
C. respondents have a strong social network
D. they can respond at work
E. they know others like themselves have already responded
Long reports written for the client are types of written _____ reports.
A. formal
B. informal
C. memorandum
D. management
E. technical
Brittany is considering an intercept survey as the data collection mode for the drinking
behavior and sexual activity study. To execute this type of study, she could _____.
A. email a questionnaire to students
B. mail a questionnaire to a student's permanent address
C. approach students outside the dining hall
D. telephone students using cell phone numbers
E. text message students using cell phone numbers
What other area of the research process is affected by the exploration phase?
A. Research design
B. Research proposal
C. Investigative questions
D. Measurement questions
E. All of the above
Which term below refers to an analytical process for measuring the semantic content of
a communication?
A. ANOVA
B. Regression
C. Content analysis
D. Factor analysis
E. Reliability analysis
A readability analysis of a written research report scored a 10 on Gunning's Fog Index.
Which of the following statements is the best interpretation of this score?
A. People over the age of 10 should be able to read the report comfortably
B. People with less than a 10th grade education will be comfortable reading the report
C. A person with a 10th grade education or higher will be able to read the report
comfortably
D. 10% of the report is difficult to read
E. The report is unreadable to most people on a scale of 1 to 10
In a written research report, if you were restricted to the choices below, which type of
chart would be better for depicting clarity of relationship between two variables?
A. simple pie chart
B. simple column chart
C. bullet bar chart
D. pictograph
E. None of the above
When concordant pairs exceed discordant pairs in a P-Q relationship, Kendall's tau b
reports a(n) _____ association between the variables under study.
A. inverse
B. positive
C. negative
D. weak
E. strong
Which of the following multivariate techniques is NOT appropriate if the research
question demonstrates an assumption of interdependence?
A. Cluster Analysis
B. Multiple Analysis of variance (MANOVA)
C. Multidimensional Scaling (MDS)
D. Factor Analysis
E. All of the above are appropriate techniques
Which of the following is an appropriate situation for the use of mapping?
A. Identify competing business locations to identify location for a new store
B. Identify the geographic location of target customer segments to plan promotions
C. Identify the performance of call center employees by assess training effectiveness
D. Identify specification accuracy of machines by factory location to assess
maintenance routines.
E. All of the above
What is the first step in conducting an experiment?
A. Specify the level(s) of the treatment
B. Choose the experimental design
C. Control the experimental environment
D. Select and assign participants
E. Select relevant variables
Maria is conducting research to better understand how consumers respond to the
atmosphere and environment in restaurants. She visits several restaurant locations and
observes characteristics of the environment and all of the behaviors of the patrons.
Which classification best fits Maria's observation study?
A. Unstructured/natural
B. Unstructured/laboratory
C. Structured/natural
D. Structured/laboratory
E. Direct/participant
Diffusion of treatment refers to the treat to internal validity brought on when _____.
A. people in the experimental group communicate the treatment with people in the
control group
B. researchers compensate the control group as a sort of consolation for not receiving a
desirable treatment
C. competition arises between the groups
D. control group members resent being deprived of a desirable treatment
E. an unusual event occurs when one group, but not both are participating in the study
According to a recent poll on the Prevention magazine website:
"Most people (56%) reported that even though they are overweight, their doctor never
discusses the role of weight in leading a healthy life. Only 14% indicated that it was not
an issue because they are already in good shape."
The Prevention magazine survey results are presented using _____ to present the
statistics.
A. text presentation
B. semitabular form
C. tables
D. graphics
E. bullet listing
Which of the following is an inappropriate place for researchers to observe behavior
when participants are not asked for prior permission?
A. Movie theaters
B. Lawyers' offices
C. Grocery stores
D. Shopping malls
E. Zoos
