Which of the following is pure research rather than applied research?
A. Sleep duration, as impacting work efficiency.
B. Disruption of cognitive ability under stress.
C. The relationship between leadership traits and corporate success.
D. Work towards the discovery of a possible new element.
E. Comparing brand logos after a change.
Brittany is developing a sampling plan for a study of alcohol consumption among
college students at Metro University. She wants to ensure that students from each class
level are represented. She also wants to be able to compare students who are members
of Greek organizations to non-Greeks. Finally, she wants to consider patterns by gender.
Brittany plans to cross-reference Metro University’s student directory with membership
lists from each Greek organization on campus to develop a sample frame.
At Metro University, there are more female students than male students. However,
because Brittany is particularly interested in male drinking behavior, she plans to
include an equal number of men and women in the sample. What type of sampling will
Brittany use?
A. Simple random
B. Quota
C. Systematic
D. Proportionate stratified
E. Disproportionate stratified
In a study of college search behaviors among the families of college-bound high school
students, the search behaviors are very different from family to family. In the situation
described, which guideline below best explains why the researcher will use a larger
sample size?
A. The greater the variance within the population, the larger the sample should be
B. The greater the desired precision of the estimate, the larger the sample should be
C. The smaller the error range, the larger the sample must be
D. The higher the level of confidence in the estimate, the larger the sample must be
E. The greater the number of subgroups of interest within a sample, the larger the
sample must be
Classification questions seek to _____.
A. identify the participant, interviewer, interview locations, and conditions
B. measure the core investigative questions
C. measure sociological-demographic variables that allow participants’ answers to be
grouped
D. frame the context of target questions
E. address the primary management issue being studied
An advertisement for the drug, PLAVIX, states the following: ” ‘if you’ve been
hospitalized for heart-related chest pain or a certain type of heart attack.’ Doctors call
these conditions ACS, or Acute Coronary Syndrome. You can do more to help protect
yourself against a future heart attack or stroke – ask your doctor about adding PLAVIX.
For most, heart attack or stroke is caused when platelets form clots that block the flow
of blood to the heart or brain. Think aspiring and other heart medications alone are
enough? Adding PLAVIX could help protect you against a future heart attack or stroke.
PLAVIX, added to aspirin and your current treatment, helps raise your protection
against a future heart attack or stroke. Prescription PLAVIX and your other medications
work in different ways. Adding PLAVIX can go beyond your current treatment.
PLAVIX, taken with aspirin, plays its own role in keeping platelets from sticking
together and forming clots – which helps keep blood flowing. Talk to your doctor about
PLAVIX.”
If we were using content analysis software to analyze the PLAVIX advertisement,
which of the following words would require the use of stemming?
A. Protect
B. Help
C. Aspirin
D. Form
E. Heart attack
Which of the following is not a type of secondary sources used during the exploratory
phase of the research process?
A. Research studies
B. Group discussions
C. Case studies
D. Books
E. Information from organization’s database
When a participant does not know the answer to a survey question, but there isn’t a
“Don’t Know” response option offered, _____ will occur.
A. response bias
B. measurement error
C. sampling error
D. nonresponse bias
E. unit nonresponse
The most frequent proportion measure is the _____.
A. mean
B. standard deviation
C. mode
D. correlation
E. percentage
A(n) _____ defines a variable in terms of specific measurement and testing criteria.
A. hypothetical construct
B. operational definition
C. dictionary definition
D. conceptual scheme
E. moderating variable
A survey of preferences among frequent air travelers will be conducted at airports
nationwide. Prior to asking target questions regarding respondent preferences, which of
the following should occur?
A. Screen questions should ensure that participants are frequent air travelers
B. Socio-economic questions should be asked
C. Questions about terrorist concerns should be asked
D. Branching questions can distinguish between frequent air travelers and less frequent
travelers
E. Free-response questions should be asked
Which method of rotation should be used when the factors are correlated?
A. Orthogonal rotation
B. Oblique
C. Varimax
D. Syntimax
E. Exploratory
Which term listed below refers to a representation of a system constructed to study
some aspect of that system or the system as a whole?
A. Conceptual scheme
B. Hypothesis
C. Theory
D. Diagram
E. Model
The appropriate measure of central tendency for an ordinal scale is the _____.
A. mode
B. mean
C. median
D. range
E. dispersion
When studies are conducted under controlled conditions that do not simulate actual
environmental conditions, the study is conducted _____.
A. experimentally
B. ex post facto
C. under field conditions
D. under laboratory conditions
E. via monitoring
John must submit a written progress report to his client every six weeks throughout the
research project. What type of report should John use?
A. Formal
B. Technical
C. Short
D. Management
E. Long
According to recent research in molecular biology, the brain appears to be making
choices according to a timing pattern influenced by genetics and environment. Once
thought of as a “20-minute fatigue factor,” it is now more reasonable to consider your
audience will become bored in:
A. 5 minutes
B. 10 minutes
C. 15 minutes
D. 20 minutes (no change)
E. 25 minutes
A causal-explanatory study is one that _____.
A. attempts to capture a population’s characteristics by making inferences from a
sample’s characteristics and testing resulting hypotheses
B. emphasizes a full contextual analysis of a few events or conditions and their
interrelations
C. discovers answers to the questions who, what, when, where, or how much
D. attempts to reveal why or how one variable produces changes in another
E. provides repeated measures over an extended period of time
Which statistical technique examines differences between groups by simultaneously
testing all dependent variables and their interrelationships?
A. Cross-tabulation
B. MANOVA
C. ANOVA
D. Multiple regression
E. Factor analysis
To be categorized as a customer, an individual must have a history of shopping at the
establishment at least twice prior to the start of the study with expenditures of more
than $10. This is an example of a(n) _____.
A. hypothetical construct
B. conceptual scheme
C. operational definition
D. dictionary definition
E. mediating variable
Which is the following best describes nonverbal communication? Nonverbal
communication ______.
A. is not conveyed through other than though verbal means
B. does not encompass clothing and bodily characteristics, but considers the physical
environment (physical space and time)
C. is a significant component of the speaker’s presentation, studies cite as high as 93
percent
D. is principally composed of paralanguage (nonverbal cues of the voice)
E. None of the listed answers are correct
The issue of frame of reference in the design of questions and questionnaires asks
_____.
A. does the question contain wording that implies the researcher’s desire for the
participant to respond in one way rather than another
B. is the question worded from the researcher’s perspective or the participant’s
perspective
C. does the question ask the participant for information that relates to thoughts or
activity too far in the participant’s past to be remembered
D. does the question use words that have no meaning or a different meaning for the
participant
E. is it reasonable to assume that the participant can frame an answer to the question
What type of data is used with conjoint analysis?
A. Interval
B. Ratio
C. Metric
D. Nonmetric
E. All of the above
How many participants are typically in a mini-group interview?
A. 2
B. 3
C. 2 to 6
D. 6 to 10
E. Up to 20
Secondary data analysis related to business research should start with
A. A literature search of published documents by authors outside the organization
B. Reports of prior research done by the organization
C. Data mining of an organization’s data warehouse
D. Industry catalogs, subject guides, and electronic sources
E. None of the above
Which type of display represents frequency data as a bar chart, ordered from most to
least, overlayed with a line graph denoting the cumulative percentage at each variable
level?
A. Stem-and-leaf display
B. Histogram
C. Pareto diagram
D. Pie chart
E. Line graph
Some research companies use templates that can be modified for specific oral research
presentations. When multiple presentations are made to the same audience of managers
using such a template approach, presentations ____.
A. may fail to hold attention and communicate persuasively
B. will be greeted enthusiastically by typical managers
C. will meet the requirements of planning in analog
D. will meet the requirements for audience analysis
A statistical presentation technique used for time series and frequency distributions over
time is called a _____.
A. boxplot
B. bar graph
C. pie chart
D. line graph
E. Pareto diagram
Southwest Airlines applied mathematical models to determine which customers in its
database were currently responsible for most of its profitability and which customers
were not currently profitable but had similar characteristics to the most profitable
customers. Southwest Airlines utilized _____ to identify these customers.
A. computer programming
B. data warehousing
C. customer relationships management
D. data mining
E. intervention
The main purpose of a(n) _____ is to share company information and computing
resources among internal audiences.
A. decision support system
B. intranet
C. extranet
D. internet
E. data warehouse
Jason is designing a survey to measure the extent to which college students who own
iPads will recommend that others should also buy an iPad. He has created the following
measures.
Question 1: Have you ever recommended an iPad to anyone? Response options: Yes or
no
Question 2: If yes, to whom did you recommend an iPad? Check all that apply.
Response options: friends, family members, teachers, other
Question 3: How likely are you to recommend an iPad to someone in the future? Not at
all likely, somewhat unlikely, neither likely nor unlikely, somewhat likely, very likely.
Jason’s third question is designed to determine the likelihood that an iPad owner will
recommend the iPad to others. Which of the following choices captures the
characteristics of the scale used for this question?
A. Balanced; unforced choice; multiple-choice, single-response
B. Balanced; forced choice; multiple-choice, single-response
C. Unbalanced, forced choice, simple category
D. Unbalanced; unforced choice; multiple-choice, multiple-response
E. Balanced, forced choice, dichotomous
Which of the following guidelines must be followed in the development and use of
coding rules?
A. Categories within a single variable must be appropriate
B. Categories within a single variable must be exhaustive
C. Categories within a single variable must be mutually exclusive
D. Categories must be derived from one classification principles
E. All of the above
_____ is the extent to which a measurement tool actually measures what we wish to
measure.
A. Reliability
B. Validity
C. Practicality
D. Significance
E. Standardization
_____ occurs when the responses of participants differ in some systematic way from the
responses of nonparticipants.
A. Measurement error
B. Data entry error
C. Sampling error
D. Response error
E. Nonresponse error
The introduction of a third variable in cross-tabulation can result in which of the
following possibilities?
A. Refined association between the two original variables
B. No association between the two original variables
C. No change in the initial pattern
D. All of the above
E. None of the above
A(n) _____ scale seeks to simultaneously measure more than one attribute of the
participant or object.
A. multidimensional
B. unidimensional
C. balanced
D. unbalanced
E. valid