Unlock document.
This document is partially blurred.
Unlock all pages and 1 million more documents.
Get Access
An advertisement for the drug, PLAVIX, states the following: " 'if you've been
hospitalized for heart-related chest pain or a certain type of heart attack.' Doctors call
these conditions ACS, or Acute Coronary Syndrome. You can do more to help protect
yourself against a future heart attack or stroke - ask your doctor about adding PLAVIX.
For most, heart attack or stroke is caused when platelets form clots that block the flow
of blood to the heart or brain. Think aspiring and other heart medications alone are
enough? Adding PLAVIX could help protect you against a future heart attack or stroke.
PLAVIX, added to aspirin and your current treatment, helps raise your protection
against a future heart attack or stroke. Prescription PLAVIX and your other medications
work in different ways. Adding PLAVIX can go beyond your current treatment.
PLAVIX, taken with aspirin, plays its own role in keeping platelets from sticking
together and forming clots - which helps keep blood flowing. Talk to your doctor about
PLAVIX."
In a content analysis of the PLAVIX advertisement, the words "adding" or "added" are
used four times and the phrase "heart attack" is used five times. These are _____ units
in our analysis.
A. syntactical
B. referential
C. propositional
D. thematic
E. semiotic
The ability for an observer to remember the key aspects of an experience is most
associated with the observer's level or degree of _____.
A. concentration
B. detail-orientation
C. experience
D. distinctiveness
E. enthusiasm
Which type of scale is used when participants score an object according to its
comparative order among two or more objects?
A. Ranking
B. Rating
C. Categorization
D. Sorting
E. Recording
A business intelligence system (BIS) in conjunction with business research often has
the task of:
A. Create an platform for surveillance of corporate competitors.
B. Discovering opportunities that influence strategic decisions.
C. Generate numerous elements of data organized for retrieval.
D. Relying heavily on those methodologies that proved themselves in the last several
decades of the 20th centurysurveys and focus groups.
E. None of the above.
Participants in a research study are asked _____ questions.
A. research
B. management
C. measurement
D. investigative
E. dilemma
An attitude scale that correctly forecasts the outcome of a purchase decision has _____
validity.
A. discriminant
B. content
C. face
D. concurrent
E. predictive
Participants in a study designed to identify symbolic benefits associated with Sutter
Home wines are shown a photograph of a man eating at an upscale restaurant. The man
in the picture is alone and has a glass of wine with his mea. The participants are asked
to describe how the person in the picture feels and thinks. This is an example of a(n)
_____ projective technique.
A. picture association
B. empty balloons
C. thematic apperception test
D. imagination exercise
E. personification
The primary difference between a monitoring study and a communication study is that
in a communication study, the researcher _____.
A. observes participants
B. documents activities without eliciting direct responses
C. asks questions of participants
D. collects data
E. records information over a period of time
In the study of bystanders and thieves presented in the text, participants are invited to a
store where they see someone steal the purse of another customer. The accosted shopper
and the thief are really acting their parts to set the stage for the experiment. Participants
view the robbery alone or with another participant. The study sought to determine
whether participants were more likely to report a robbery when they observe it alone or
in the company of another person.
Which of the following statements best represents the hypothesis in the bystanders and
thieves study?
A. People exposed to a robbery will judge the seriousness of the situation according to
the response of the victim.
B. Bystanders will perceive a robbery as less frightening when in the company of
another person.
C. Reports of a robbery are more likely among victims of a robbery when a witness is
present.
D. Bystanders are more likely to report a theft if they view the theft alone than in
another person's company.
E. Bystanders to a theft will be less likely to shop at the store in which the theft
occurred.
Socioeconomic class affiliation is a type of _____.
A. object
B. physical property
C. psychological property
D. social property
E. mapping rule
Attendance at raceways most recent two races have hit attendance records with 60,000
present at one and 65,000 present at another. Which of the following characteristics are
exhibited by these attendance measures?
A. Classification only
B. Classification and order
C. Classification, order, and distance
D. Classification, order, distance, and origin
E. Classification, order, distance, origin, and exclusivity
Timothy wants to identify and locate books and journal articles from a large set. What
type of information source should he use?
A. index
B. Bibliography
C. Encyclopedia
D. Handbook
E. Dictionary
A ratio scale contains _____.
A. mutually exclusive and collectively exhaustive categories as well as the property of
order, but not distance or unique origin
B. the properties of order, classification, and equal distance between points but no
unique origin
C. mutually exclusive and collectively exhaustive categories, but without the properties
of order, distance, and origin
D. the properties of classification, order, equal distance, and unique origin
E. the four major sources of error
The assignment of numbers or symbols to a property of objects according to value or
magnitude is called _____.
A. measurement
B. scaling
C. weighing
D. sampling
E. coding
_____ interviews have certain specific questions that are asked of all participants but
also allow the interviewer freedom to probe the respondent based on his or her specific
answers.
A. Structured
B. Semistructured
C. Unstructured
D. Closed-ended
E. Direct interviewing
A requirement that researchers think strategically means that ...
A. Research insights must be linked to strategic recommendations.
B. Research insights must be linked to tactics that the organization will execute.
C. Research insights must be linked to organizational opportunities.
D. A and C above
E. None of the above.
_____ are simple correlations between the variables and the factors.
A. Eigenvalues
B. Factor loadings
C. Principal components
D. Communalities
E. Betas
Which of the following is NOT a condition of sound reasoning?
A. defining the management dilemma
B. identifying correct premises
C. testing connections between facts and assumptions
D. making claims based on adequate evidence
E. All of the above
Which of the following measures is used to detect the strength of a relationship between
nominal variables?
A. Z score
B. t-test
C. X2
D. r2
E. β
When using the _____, participants are confronted with a picture and asked to describe
how the person in the picture feels and thinks.
A. word association
B. picture association
C. thematic apperception test
D. empty balloons
E. laddering
A simulation is a study that is designed to _____.
A. occur under actual environmental conditions
B. imitate reality
C. facilitate measurement
D. control all possible variables
E. all of the above
The issue of biased wording in the design of questions asks _____.
A. does the question contain wording that implies the researcher's desire for the
participant to respond in one way rather than another
B. is the question worded from the researcher's perspective or the participant's
perspective
C. does the question ask the participant for information that relates to thoughts or
activity too far in the participant's past to be remembered
D. does the question use words that have no meaning or a different meaning for the
participant
E. is it reasonable to assume that the participant can frame an answer to the question
Which of the following involves a test of two-independent samples?
A. Test of differences in the percent of men and women who are or are not members of
Greek organizations on campus
B. Test of the average incomes of magazine subscribers of Southern Living verses
Better Homes and Gardens
C. Test of whether the mean salary of professors at Metro University is higher than the
national average for university professors
D. Test of whether a change occurred in the likelihood of heart disease among people
who switched to a diet high in fish
E. Test of differences in ad recall among three experimental groups (each of which saw
a different advertisement) and a control group
Snowball sampling is a nonprobability sampling technique in which _____.
A. participants are chosen arbitrarily for their unique characteristics, experiences, or
attitudes
B. participants are chosen and then refer others with similar or different characteristics
C. researchers select any readily available individuals as participants
D. researchers systematically select participants from a sampling frame
E. researchers chose readily available individuals as participants but seek to ensure a
good mix of demographic characteristics
Which of the following statistical techniques predicts or explains the value for a
dependent variable using the values of independent variables?
A. Factor analysis
B. Multivariate analysis of variance
C. Multiple regression
D. Multidimensional scaling
E. Discriminant analysis
The principle of the U.S. Safe Harbor Agreement that requires companies to inform
consumers about what information is being collected, how that information will be
used, and who that information will be shared with is called the principle of _____.
A. choice
B. access
C. notice
D. onward transfer
E. data integrity
Data on a university's enrollments are available in all university departments through a
client server network. This data availability is best referred to as information available
____
A. Online
B. Internet-based
C. Data warehoused
D. Intranet-based (LAN)
Potato chip sales vary directly with the level of television viewing. This is an example
of a _____.
A. research question
B. descriptive hypothesis
C. correlational hypothesis
D. causal hypothesis
E. dichotomous hypothesis
Scripts (full manuscripts of a presentation) are _____.
A. most frequently used in impromptu speaking
B. important in the planning phase but should be shelved by the time you get to practice
C. more reliable than note cards to reduce stage fright
D. are more accepted as props than speaker note cards
E. all of the above
Self-administered questionnaires may be delivered via all of the following channels
except _____.
A. mail
B. fax
C. telephone
D. Internet
E. disk-by-mail
Which section of a research report contains all the materials necessary to replicate the
project?
A. Executive summary
B. Abstract
C. Overview
D. Implementation
E. Technical appendix
Which term below refers to a controlled procedure that assures that each population
element is given a known nonzero chance of selection into the sample?
A. Nonprobability sampling
B. Random selection
C. Systematic selection
D. Judgment sampling
E. Statistical selection
