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Estimates of precision are possible with _____ samples.
A. nonprobability
B. probability
C. judgment
D. quota
E. all of the above
Control in business research is the ability of the researcher to ...
A. Explain the outcome of a research study.
B. Control question order in a descriptive study.
C. Replicate a scenario and dictate a particular outcome.
D. Determine the management dilemma.
E. Determine the right sample.
What legislation requires posting of privacy policies on child-oriented Web sites,
requires verifiable parental consent before collecting information from children, and
gives parents access to and deletion authority over the information provided by their
children younger than 13 years of age?
A. Civil Rights Act
B. Privacy Protection Act
C. Consumer Bill of Rights
D. Children's Seal
E. Children's Online Privacy Protection Act
In order to increase participation during group interviews, moderators should ____.
A. Use abstract terminology in the questions
B. Not express appreciation for a participant's contributions
C. Discourage participant questions
D. Encourage participants to socialize
E. Disguise the purpose of the interview.
Which type of communication data collection is typically the lowest-cost option?
A. Self-administered
B. Telephone interview
C. Personal interview
D. Record analysis
E. Observation
What are the three types of learners?
A. Learners in small, large, and research presentation audiences
B. Visual, auditory, and media-savvy
C. Rule of thirds-type learners
D. Visual, auditory, and kinesthetic
A(n) _____ describes how the analysis will be structured once the data have been
collected.
A. dummy table
B. analysis table
C. analysis flowchart
D. dummy variable
E. branching design
A condition called the _____ creates errors when prior observations influence
perceptions of current observations.
A. observer drift
B. groupthink
C. devil's advocate
D. halo effect
E. self-serving bias
Which of the following is true of the association between brand loyalty and attitude
toward the brand if the product moment correlation coefficient between brand loyalty
and attitude toward the brand is .65 with a p value of .01?
A. As brand loyalty increases, attitude toward the brand increases
B. There is a moderately strong relationship between the two variables
C. The relationship can be attributed to more than simply random fluctuations
D. There is a linear relationship between the two variables
E. All of the above
Response rates to self-administered surveys can be improved by using all of the
following techniques except _____.
A. advance notification
B. reminders
C. promise of anonymity
D. monetary incentives
E. appeal for participation
Which term refers to the process of transforming concepts and constructs into
measurable variables suitable for testing?
A. Generalization
B. Control
C. Hypothetical
D. Operationalization
E. Transformation
In a regression analysis, the actual values of Y may be found above or below the
regression line. These deviations are called the _____.
A. standard deviation
B. error term
C. variance
D. standard error of the mean
E. slope
You receive a call from your cell phone service provider with questions about your
satisfaction of their service. You cell phone service provider automatically records your
answers as you give them and software translates those answers into into a data record.
You service provider is using ______ for data entry.
A. Optical Mark Recognition
B. Optical Character Recognition
C. Field editing
D. Voice Recognition
E. None of the above
In the early part of your career, you will likely be asked to perform a number of
reporting studies. Many managers consider the execution of such studies:
A. An excellent way for new employees to become familiar with their employer and its
industry.
B. The least valuable type of research.
C. A way to discover answers to the questions who,what,when,where, and sometimes,
how.
D. The primary means to control a process once we can explain and predict it.
E. Essential to evaluate specific courses of action or forecast current or future values.
With what does one measure the degree of precision of a sample estimate?
A. Feasibility studies
B. Census comparisons
C. Unstandardized coefficients
D. Standard error of the estimate
E. Significance indicators
The region of acceptance and the region of rejection are determined by the _____.
A. resistance level of the statistic
B. statistical significance level
C. substantive significance level
D. reasonable doubt
E. practical significance level
The record low in Buffalo, New York for February 16 this 20 degrees below 0. Which
of the following characteristics are exhibited by this temperature?
A. Classification only
B. Classification and order
C. Classification, order, and distance
D. Classification, order, distance, and origin
E. Classification, order, distance, origin, and exclusivity
All of the following are possible goals of an exploratory study except _____.
A. discover future research tasks
B. expand understanding of a topic
C. test hypotheses
D. provide insight
E. develop hypotheses
Which of the following characteristics is not true of attitudes?
A. Learned
B. Stable
C. Accessible
D. Enduring
E. Fluctuating
Which term below is used to describe the combining of several qualitative methods or
combining qualitative with quantitative methods?
A. Triangulation
B. Dyadic support
C. Inter-rater reliability
D. Projection
E. Component sorts
Which of the following exploratory techniques is used most often in business research?
A. Proxemics
B. Empathic research
C. Focus groups
D. Street ethnography
E. Surveys
How many answer choices are provided in a free-response question?
A. 2
B. 3-10
C. 10 or fewer
D. None
E. It depends on the question
For a given sample size, how many pairs of observations will be present?
A. n(n - 1)/2
B. n/2
C. n - 2/2 + n
D. P - Q/P + Q
E. none of the above
Tracking warehouse and shipping manifests is an example of ____ data.
A. Transactional
B. Observational
C. Conversational
D. Internet Analytics
E. None of the above
Secondary data have a lower level of ____ than primary data.
A. abstractness
B. elusiveness
C. verifiability
D. closeness to the phenomenon
E. replicability
An item analysis ____.
A. is used with multiple-choice, single response scales
B. can only be used with rating scales with seven scale points
C. generates ratio data
D. assesses whether Likert scale items discriminate between participants with high and
low scores
E. does not offer the researcher the ability to judge extreme views of the participants
The National Association of Realtors has a code of ethics that all Realtor members
agree to support. An important component of the code is that members who violate the
code may be sanctioned or even suspended. The NAR code of ethics has the
characteristic of being _____.
A. regulative in nature
B. protective of public interest
C. enforceable
D. behavior-specific
E. protective of the interests of the profession
Which of the following techniques is useful for organizing a written research report?
A. Use of headings
B. Use of ample white space
C. Use of visual aids
D. Use of well-known vocabulary terms
E. Use of italics
A(n) _____ defines a variable in terms of specific measurement criteria.
A. operational definition
B. empirical definition
C. measurement rule
D. mapping rule
E. conceptual definition
Rachel is conducting telephone interviews for Blockbuster on perceptions of its new
"No Late Fees" program. When she interviews customers of the NetFlix service, she
tends to change the wording of the question from "How loyal are you to using
Blockbuster for your rental needs?" to "So you aren't loyal to Blockbuster, are you?"
Which of the following sources of error in communication research is present in this
example?
A. Measurement questions
B. Observers
C. Interviewers
D. Participants
E. All of the above
When political researchers assess opinions towards President Obama's plan for
immigration reform, a(n) ______ study is used. However, when political researchers
want to assess the change in opinion toward immigration reform since the 1990s, a(n)
_____ study should be used.
A. monitoring; communication
B. experimental; ex post facto
C. cross-sectional; longitudinal
D. exploratory; formal
E. laboratory; field
Which of the following terms fails to capture the meaning of a research design?
A. Map
B. Blueprint
C. Manual
D. Dictionary
E. Guidebook
Which of the following is not an objective of exploratory research?
A. Expand understanding of management dilemma
B. Gather background information
C. Identify information necessary for formulating investigative questions
D. Identify sources of measurement questions
E. All of the above
Which of the following best expresses the value of using percentages in data
presentation?
A. Allows for relative comparisons
B. Allows for mathematical manipulation of the values
C. Focuses on the count of cases
D. Provides for the calculation of marginals
E. All of the above
Inducements offered to participants as encouragement to participate in research that are
disproportionate to the task are considered _____.
A. persuasive
B. informative
C. appropriate
D. coercive
E. illegal
