Which of the following ordinal measures is a measure of association that compensates
for tied ranks and adjusts for direction of the independent variable?
A. Kendall’s tau b
B. Gamma
C. Phi
D. Lambda
E. Somers’s d
Capital One is lauded in the industry for its skill in discovering knowledge from its
databases of customer credit card expenditures using a technique called _____.
A. process analysis
B. data mining
C. physical condition analysis
D. record analysis
E. trace evidence
Which of the following best explains the meaning of the 80/20 rule?
A. 80% of quality defects are caused by 20% of problems
B. An 80% improvement in performance can be expected by eliminating 20% of the
causes of poor performance
C. 20% of sales are generated by 80% of customers
D. The benefits of performance increases accrue to 20% of people
E. All of the above are interpretations of the 80/20 rule
A stem-and-leaf display differs from a histogram in that a stem-and-leaf display _____.
A. presents actual data values
B. groups values into intervals
C. represents data using bars or asterisks
D. illustrates each interval with a color for visualization
E. is appropriate for nominal data
The horizontal axis on a histogram indicates the _____.
A. number of observations in each interval
B. midpoint for each interval
C. variable of interest
D. cumulative percent
E. valid percent
When sample sizes exceed _____, the t and Z distributions are virtually identical.
A. 120
B. 300
C. 500
D. 1000
E. the t and Z distributions will never be identical
Which limitation listed below can be overcome by the use of random digit dialing in
telephone surveys?
A. Inaccessible households
B. Inaccurate or private listings in the telephone book
C. Limited interview length
D. Ease of interview termination
E. Low participant involvement
Also known as beta error, _____ occurs when the sample results lead to the
nonrejection of a null hypothesis that is in fact false.
A. type I error
B. two-tailed error
C. type II error
D. one-tailed error
_____ tests are hypothesis testing procedures that assume that the variables of interest
are measured on at least an interval scale.
A. Parameter
B. Parametric
C. Nonparametric
D. Significance
E. Metric
“Who will I be addressing?” and “Why should my listeners really care about the
information I present?” are two questions that are ____.
A. Key for developing the logos of your presentation.
B. Essential for audience analysis
C. Primary considerations for delivering web presentations
D. Desirable for recall at the beginning of the presentation (recency effect)
E. Ways of adapting to auditory learners
The linear combinations of independent variables developed by discriminant analysis
that will best discriminate between the categories of the dependent variable are _____.
A. discriminant functions
B. discriminant scores
C. characteristic profiles
D. correlation coefficients
E. beta weights
The issue of shared vocabulary in the design of questions asks _____.
A. does the question contain wording that implies the researcher’s desire for the
participant to respond in one way rather than another
B. is the question worded from the researcher’s perspective or the participant’s
perspective
C. does the question ask the participant for information that relates to thoughts or
activity too far in the participant’s past to be remembered
D. does the question use words that have no meaning or a different meaning for the
participant
E. is it reasonable to assume that the participant can frame an answer to the question
Data have many characteristics. If data are changing due to passage of time, you are
describing their level of ______.
A. abstractness
B. elusiveness
C. verifiability
D. closeness to the phenomenon
E. replicability
I turn my cellular telephone off when dining in restaurants. What is the basis of the
attitude reflected in this statement?
A. Cognitive
B. Affective
C. Conative
D. Centrality
E. Peripheral
When a researcher needs a correction to chi-square appropriate for large tables, _____
is an appropriate measure.
A. Cramer’s V
B. r2
C.
D.
E.
InStyle magazine wants to examine the pull power of two types of copy in increasing
the level of newsstand sales for a given month. The issue will feature British royal Kate
Middleton but InStyle wants to know whether newsstand sales will be higher for a cover
that mentions Middleton’s daily life or one that promises to share Middleton’s style
secrets. The issues are identical with the exception of the copy underneath the cover
graphic of Middleton. Which type of study is this an example of?
A. Case study
B. Experimental study
C. Exploratory study
D. Longitudinal study
E. Ex post facto study
The goal of the research design is to maximize the _____ of the results.
A. objectivity
B. subjectivity
C. profitability
D. morality
E. reportability
Where should the study’s methodology be mentioned in a written short report?
A. Executive summary
B. Introduction
C. Letter of transmittal
D. Appendix
E. Research design section
Consider the following hypothesis: “There is no relationship between income and
amount of money spent on food.”
If the hypothesis presented is tested with a .05 level of significance and the resulting p
value is .01, which of the following is the correct decision regarding the null
hypothesis?
A. Reject the null
B. Cannot reject the null
C. The decision cannot be determined with the information provided
D. Reject the alternate
E. None of the above
_____ involves assigning numbers or other symbols to answers so that the responses
can be grouped into a limited number of categories.
A. Editing
B. Data entry
C. Coding
D. Measurement
E. Operationalization
Which term below refers to norms or standards of behavior that guide moral choices
about research behavior?
A. Politics
B. Ethics
C. Standards
D. Philosophy
E. Integrity
Which of the following is true of the intercept, β0?
A. It is the value of the dependent variable
B. It is the change in Y for a 1-unit change in X
C. It is the estimate of X when Y = 0
D. It is the estimate of Y when X = 0
E. It is also called the rise over run
Because of the nature of induction, the conclusion can be thought of as _____.
A. fact
B. one explanation among many
C. proof
D. evidence
E. empirical
Hypothesis testing of the effectiveness of two experimental manipulations against a
control group finds that there is a significant difference in the mean score by group and
the null hypothesis is rejected. Which test below can be used to determine where a
difference exists?
A. ANOVA
B. X2
C. F ratio
D. Z test
E. Scheffe’s S
A flow aid is used _____.
A. to advance a story
B. to plan an oral research report
C. to serve as an example
D. to establish associations or correlations between key findings
E. None of the above
Jack is performing a factor analysis on twenty items relevant to perceptions of service
quality. Using a principal components approach, the following eigenvalues were
produced: 3.45, 2.78, 1.33, 1.24, 1.01, .567, .443, and .223. How many factors should
Jack retain based on these eigenvalues?
A. 1
B. 2
C. 3
D. 5
E. 8
Which type of research attempts a precise measurement of some behavior, knowledge,
opinion, or attitude?
A. Quantitative
B. Qualitative
C. Exploratory
D. Cross-sectional
E. Longitudinal
Which characteristic of good research involves distinguishing between the
organization’s symptoms, its problems, the manager’s perception of the problems, and
the research problem?
A. Clearly defined purpose
B. Detailed research process
C. Thorough research design
D. High ethical standards
E. Justifiable conclusions
Which of the following hypotheses is a two-tailed test?
A. Hamburger consumption differs among men and women
B. Men consume more hamburgers than women
C. Women are more concerned with the health consequences associated with eating
hamburgers than are men
D. There is no difference in hamburger consumption among men and women
E. All of the above are two-tailed tests
The focus group moderator uses the principles of _____ to focus the group in an
exchange of ideas, feelings, and experiences on a specific topic.
A. psychology
B. sociology
C. anthropology
D. group dynamics
E. communications