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There are several possible issues that may affect measurement questions. Explain the
possible effects of shared vocabulary, biased wording, and adequate alternatives on the
quality of resulting data.
The level of significance chosen for hypothesis testing is based on _____.
A. the desired level of confidence one wishes to have in the results
B. the desired degree of precision
C. how much risk of a type I error one is willing to accept
D. the statistical test used
E. whether the sample is a probability sample
The question, "Can we generalize the results of this experiment to the population at
large?" is addressed by the degree of _____ associated with the experiment in question.
A. internal validity
B. external validity
C. reliability
D. statistical significance
E. substantive significance
Computer-administered telephone surveys that can recognize yes and no answers
spoken by respondents are of the _____ mode.
A. automatic speech recognition
B. voice recognition
C. automatic entry
D. touch-tone data entry
E. record analysis
Phoebe is working at a call center for a research company. She has a carrel with a
personal computer that is networked to the phone system and to the central data
processing unit. The computer selects telephone numbers, dials each number, and
accepts responses as Phoebe enters what the respondents tell her. A software program
prompts her with each question and precoded response options. Phoebe is collecting
data using _____.
A. computer-assisted telephone interviewing
B. OTS software
C. computer-administered telephone surveys
D. computer-delivered surveys
E. computer-assisted personal interviewing
A measurement question where the participant chooses the words to frame the answer is
a _____ question.
A. double-barreled
B. leading
C. free-response
D. structured
E. multiple-choice
Every time a Netflix customer rents a movie, Netflix asks the customer to evaluate the
movie on a scale of 1 to 5. A 5 means that the customer thoroughly enjoyed the movie
while a 1 means that the customer hated the movie. Netflix is using a(n) _____ question
to learn customer preferences.
A. administrative
B. checklist
C. ranking
D. rating
E. semantic differential
Which of the following is true of studies conducted under laboratory conditions?
A. Occur under actual environmental conditions
B. Simulate environmental conditions
C. Imitate reality
D. Dependent variable naturally occurs
E. Facilitate measurement of the variables of interest
In bivariate regression, which statement is true concerning the coefficient of
determination, r2?
A. r2 is the square of the simple correlation coefficient obtained by correlating the two
variables
B. r2 varies between 0 and 1
C. r2 signifies the proportion of the total variation in Y accounted for by the variation in
X
D. all of the above
E. none of the above
Which form of budgeting involves taking a fixed percentage of some criterion such as
sales as the basis for the research budget?
A. Rule-of-thumb budgeting
B. Percentage-of-sales budgeting
C. Departmental budgeting
D. Task budgeting
E. functional-area budgeting
Jack observes his neighbor's purchase behavior with new automobiles. His neighbor
purchases a new car every year and always seems to have a nicer model than the year
before. Jack thinks the dealership must sell to his neighbor's fascination with new car
styles. In this example, interest in new car styles is a _____.
A. construct
B. fact
C. concept
D. theory
E. model
Which term below refers to the individual participant or object on which a measurement
is taken?
A. Population
B. Target population
C. Population element
D. Sample frame
E. Sample
When the researcher doesn't know whether a participant in an experiment is being
exposed to the treatment, the experiment is described as ______.
A. controlled
B. blind
C. double blind
D. concealed
E. independent
A scale that uses the response options "very bad, bad, average, good, very good" is a(n)
_____ rating scale.
A. unidimensional
B. multidimensional
C. balanced
D. unbalanced
E. valid
A variable is said to be _____ when it has only two values, reflecting the presence or
absence of a property.
A. dichotomous
B. discrete
C. ratio-scaled
D. metric
E. continuous
A demonstration is a variation of speech with informative intent using visual aids. A
good demonstration
A. contains logos, ethos, pathos
B. is essential in research presentations to facilitate understanding of statistics
C. creates a natural, emotional response
D. is short, simple, sweet, swift, and substantial
Histograms can be used to display the _____ of a distribution.
A. skewness
B. kurtosis
C. modal pattern
D. all of the above
E. none of the above
_____ statistics considers subjective probability estimates while _____ statistics
considers only objective estimates.
A. Classical; Bayesian
B. Inductive; deductive
C. Bayesian; classical
D. Descriptive; exploratory
E. Exploratory; descriptive
A researcher uses an expert interview when he or she wants _____.
A. to better understand a management dilemma or management problem
B. to identify possible research questions
C. to define management questions
D. to finalize measurement questions
E. all but D above
Scales that allow participants to select a "don't know" or "no opinion" response are
called _____.
A. unforced-choice
B. multidimensional
C. balanced
D. unbalanced
E. forced-choice
An estimate of next year's market share is an example of what type of research?
A. Descriptive
B. Reporting
C. Predictive
D. Explanatory
E. Longitudinal
In editing the final version of a written report, you should do each of the following
EXCEPT ____.
A. Simplify complex or jargon filled sentences
B. Use shorter paragraphs
C. Organize text with meaningful headings
D. Put multiple, complex charts on the same page
E. Use color consistency to enhance meaning.
Research on service quality frequently uses a technique called _____ in which the
participant describes what led up to an incident, what was effective or ineffective, and
the outcome.
A. life histories
B. cultural interviews
C. sequential interviewing
D. critical incident technique
E. oral history
What type of chart uses symbols or images rather than bars to represent frequency data?
A. Line graph
B. Pie chart
C. Area chart
D. Pictograph
E. Map
McGraw-Hill is planning a study of educator preferences to determine the needs of
college instructors. Because of the number of college instructors, McGraw-Hill will
select a portion of the target population, known as a(n) _____, to participate in the
study.
A. element
B. sample
C. sampling frame
D. census
E. extent
Which of the following hypotheses is an alternative hypothesis?
A. There is no relationship between grade point average and drinking behavior among
college students
B. Seniors are no more likely than freshmen to binge drink
C. Men are more likely to binge drink than women
D. Athletes and non-athletes are equally likely to binge drink
E. There is no difference in alcohol consumption among beer drinkers and wine
drinkers
Which type of error occurs when the interviewer summarizes or interprets participant
answers?
A. Measurement
B. Instrumentation
C. Data entry
D. Sampling
E. Nonresponse
Good research follows the standards of the ______.
A. American Manufacturers Association
B. scientific method
C. scientific management
D. American Association of Public Opinion Research
E. FTC
Street ethnography is used in exploratory research to _____.
A. gather information from well-informed people
B. describe the culture and structure of a group
C. examine underlying attitudes
D. study the use of space
E. evaluate body-motion communication
A synopsis of the problem, findings, and recommendations are provided in the ____
section of a research report.
A. executive summary
B. abstract
C. overview
D. implementation
E. technical appendix
Which type of model allows the researcher to visualize numerous variables and
relationships?
A. Descriptive
B. Predictive
C. Normative
D. Correlational
E. Planning
When an experiment is conducted in actual environmental conditions, it is called a(n)
_____ experiment.
A. replication
B. simulated
C. field
D. extraneous
E. test market
The most widely used structural equation modeling software program is _____.
A. LISREL
B. EQS
C. Bartlett's VISIO
D. AMOS
E. JUMP
Which statement is NOT true about the constant b in the bivariate regression equation
= a+bXi?
A. It is usually referred to as the non-standardized regression coefficient
B. It indicates the expected change in Y when X is changed by one unit
C. It is the intercept of the regression line
D. It indicates the value of X when Y is zero
E. It may be computed as b=COVxy/Sx
2
In the results of the most recent exam taken in the business research class, the average
score was a 74.4. More students earned a 78 than any other score and half the grades
were above 72 and half the grades were below 72.
What is the mode for the business research exam scores?
A. 74.4
B. 78
C. 72
D. 50
E. Between 50 and 100
