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The question, "Should we do business research?" is often stimulated by data from a(n)
_____.
A. data warehouse
B. intelligence system
C. decision support system
D. intranet
E. both b and c
An examination of differences across groups lies at the heart of the basic concept of
_____.
A. regression analysis
B. discriminant analysis
C. conjoint analysis
D. factor analysis
E. structural equations modeling
Planning the research design involves decisions regarding _____.
A. data collection mode
B. type of study
C. measurement
D. sampling plans
E. all of the above
Which of the following questions is not useful for the instrument designer when
selecting appropriate question content and writing questions?
A. Should this question be asked?
B. Is the question of proper scope and coverage?
C. Can the participant answer this question as asked?
D. Will the participant willingly answer this question as asked?
E. What data collection mode will be used?
The data partitioning procedure that can search up to 300 variables for the single best
predictor of a dependent variable is called _____.
A. cross-tabulation
B. regression
C. automatic interaction detection
D. data mining
E. factor analysis
Regarding ethos, Aristotle states ____.
A. without prior experience, presenters must borrow ethos by linking their methodology
and procedures to credible sources with experience
B. that three things move us to belief apart from any proof: good sense, goodwill, and
good moral character
C. the projection of credibility via emotional appeal is called ethos
D. the logical argument provides explicit support for ethos
The guarantee of informed consent can be traced to the first ten points in the _____.
A. Consumer Bill of Rights
B. Nuremberg Code
C. Constitution
D. 5th Amendment
E. Kyoto Treaty
Which variable listed below is the variable measured, predicted, or otherwise monitored
and expected to be affected by manipulation of another variable?
A. Criterion
B. Moderator
C. Independent
D. Predictor
E. Extraneous
Focus groups should not be used when _____.
A. facing a high-risk decision
B. stimulating new ideas for products
C. obtaining general background about a topic
D. uncovering perceptions about a brand
E. diagnosing problems
In table design, titles should include ____.
A. subject of the data
B. message the researcher wants the reader to perceive
C. unit of measure of the data
D. All of the above
E. None of the above
A local restaurant is planning a study on demand for meals over holiday weekends. In
calculating the desired sample size for the study, the restaurant's researcher decides to
use a rule-of-thumb calculation for estimating the population dispersion. If the range of
meals in the study is 0 to 30, what standard deviation does the rule-of-thumb method
produce?
A. 2
B. 4
C. 5
D. 6
E. 10
Applied research:
A. Has little direct impact on policy decisions.
B. Is problem directed but not decision directed.
C. Is problem directed and closely related to policy or action needs.
D. Calls for a hypothesis to initiate the research.
E. Is usually conducted in the laboratory.
Which of the following is an example of a one-group pre-test post-test experimental
design?
A. Store traffic is measured following the announcement of a clearance sale
B. Store traffic is measured; a sale is announced; store traffic is measured again
C. People who saw an ad are compared to people who didn't see the ad on their attitude
toward the brand
D. Random assignment is used to divide participants into the control and experimental
groups; a control group responds to a pre-test on brand preferences and a post-test; an
experimental group responds to a pre-test, is exposed to a commercial for the brand,
and responds to a post-test
E. Random assignment is used to divide participants into control and experimental
groups; the experimental group is exposed to a commercial and then attitude toward the
brand is measured; attitude toward the brand is also measured for the control group
Which of the following research purposes are associated with qualitative research?
A. Description
B. Prediction
C. Theory building
D. Theory testing
E. Forecasting
Which term below refers to the descriptors of variables computed from sample data
used to estimate those same variables in the population?
A. Sample statistics
B. Population parameters
C. Systematic estimates
D. Standard errors
E. Standardized coefficients
When participants do not know if they are being exposed to the experimental treatment,
they are said to be _____.
A. blind
B. deceived
C. concealed
D. controlled
E. debriefed
The U.S. News and World Report is assessing the reliability of its measure of academic
reputation used in its annual ranking of colleges and universities. To do so, it
administers the same questions on academic reputation to its sample of academic
administrators in March and again in June.
Which type of test is used in the U.S. News and World Report example to assess
reliability?
A. Split-half
B. Test-retest
C. Cronbach's alpha
D. Parallel forms
E. None of the above
Differences in respondent responses associated with where the interview took place,
such as at the mall, in a home, or over the telephone are errors originating from the
_____ associated with the study.
A. situational factors
B. respondent
C. interviewer
D. instrument
E. sample
Which type of variable is coded using a 0 for one response and a 1 for the other?
A. Nonmetric
B. Ordinal
C. Interval
D. Dummy
E. Ratio
The definition of business research excludes which of the following:
A. Systematic inquiry.
B. Developing a plan to acquire information.
C. Guiding management decision making.
D. Process for disseminating insights.
E. Implementing recommendations.
The use of _____ is illustrated by the frequency of replacement of carpet in front of
museum exhibits as an indicator of exhibit popularity.
A. process analysis
B. data mining
C. erosion measures
D. record analysis
E. accretion measures
It is so annoying when people use their cellular telephones in restaurants. What is the
basis of the attitude reflected in this statement?
A. Cognitive
B. Affective
C. Conative
D. Behavioral
E. Peripheral
James is entering data on client gender. Because the values entered reflect male or
female, this variable is _____.
A. discrete
B. dichotomous
C. continuous
D. ratio-scaled
E. metric
A group interview seeking to understand spousal influence on decision making or the
influence of the opinion of a sibling on brand preferences would likely utilize a _____.
A. dyad
B. triad
C. mini-group
D. small group
E. supergroup
In the study of bystanders and thieves presented in the text, participants are invited to a
store where they see someone steal the purse of another customer. The accosted shopper
and the thief are really acting their parts to set the stage for the experiment. Participants
view the robbery alone or with another participant. The study sought to determine
whether participants were more likely to report a robbery when they observe it alone or
in the company of another person.
The actors playing the role of the accosted shopper and thief in the bystanders and
thieves study are known as _____.
A. confederates
B. assistants
C. criterions
D. affiliates
E. accomplices
Which of the following trends is increasing the noncontact rate associated with
telephone surveys?
A. Penetration of mobile telephones
B. Replacement of land line telephones with mobile telephones
C. Caller identification systems on phones
D. Voice mail systems on phones
E. All of the above
A writer can use a(n) _____ to determine how difficult the material is to read.
A. readability index
B. reading level index
C. comprehensibility index
D. editor
E. pretest
Every time a RedBox customer returns a movie, RedBox sends an email that asks the
customer to evaluate the movie relative to other movies previously rented on a scale of
1 to 5. A 5 means that the customer thought this movie was better than most others
previously rented while a 1 means that the movie is among the worst rented. In this
example, RedBox is using a(n) _____ question to learn customer preferences.
A. administrative
B. checklist
C. ranking
D. rating
E. semantic differential
When Katie Couric interviews guests on her talk show, she tends to interrupt their
answers. Which dimension of extralinguistic activity is reflected in her behavior?
A. Vocal
B. Temporal
C. Interaction
D. Verbal stylistic
E. Spatial
Visual representations of data values are consistent with which form of data analysis?
A. Confirmatory
B. Exploratory
C. Conclusive
D. Descriptive
E. Hypothesis-testing
Discuss the strengths and limitations of observation as a data collection method.
If a researcher must use a nonprobability sample because a suitable sample frame is not
available, should convenience sampling or judgment sampling be used? Explain.
Why might a data record suffer from missing data? Explain the techniques researchers
may use to handle missing data during data analysis.
What are the five factors a manager should consider when evaluating an information
source? Explain each one.
What are the four characteristics of mapping rules? Which of the four types of data
corresponds with the possible combinations of these characteristics? Provide an
example for each.
Recently, several states have passed "no texting while driving" laws, believing that
texting is a major influence in the increase in traffic accidents, especially among
younger drivers. Explain the meaning of an operational definition and develop a good
operational definition for "texting while driving." Identify the omissions that would
weaken your definition.
Using the copy from the PLAVIX advertisement provided, briefly content analyze the
ad. Include an assessment of the four types of units that can be coded using content
analysis.
What are the basic foundations of scientific attitude and why are these so important to a
business researcher?
What are three ways to keep your audience from "checking out?"
What is meant by stemming, aliasing, and the use of exclusion filters in content analysis
software applications?
Describe four of the seven supporting materials for presentations listed in the chapter.
What are the three types of questions that can be used when multiple responses to a
single question are desired from the respondent? Explain each type of question.
List and explain the factors affecting the decision of how many focus groups are needed
in a qualitative research project.
Name the four sources of error in measurement and provide an example for each.
Explain the meaning of deduction and induction. Provide an argument that exemplifies
each form.
