The following is TRUE of cumulative scales.
A. Identical scores from participants have the same meaning
B. It is impossible to judge which scale items were answered positively or negatively
C. There is no tool to judge whether a set of scale items forms a unidimensional scale
D. The Stapel analysis is used to judge multidimensionality of the cumulative scale.
E. None of the above
The issue of _____ is reflected in the correlation between the number of sunny days in
the year and the gains in the New York Stock Exchange.
A. statistical significance
B. practical significance
C. covariance
D. error
E. artifact correlations
Which variable in an experiment is manipulated by the researcher?
A. Dependent variable
B. Extraneous variable
C. Moderating variable
D. Independent variable
E. Mediating variable
Which of the following techniques is useful in a written report for offsetting (clarifying)
text that is difficult to understand?
A. Use of headings
B. Use of ample white space
C. Use of visual aids
D. Use of well-known vocabulary terms
E. Use italics
A researcher who is method-bound is likely to _____.
A. be responsible for data analysis
B. utilize a probability sample
C. prefer one research approach over all others
D. mine a client’s database
E. all of the above
Collecting data over time using a panel of respondents can NOT be used with ____
surveys?
A. Telephone
B. Computer-administered telephone
C. Mail
D. Online
E. Intercept
Rachel is interested in learning the effect of using a celebrity endorsement on sales. The
presence or absence of a celebrity endorsement is the _____ variable.
A. independent
B. dependent
C. mediating
D. criterion
E. continuous
Research methods courses recognize that students preparing to manage any function
need training in a disciplined process for conducting an inquiry of a management
dilemma. Which of the following is NOT a reason for such training?
A. More government intervention.
B. Information overload.
C. Greater computing power and speed.
D. More government cooperation through information sharing.
E. Shifting global centers of economic activity and competition.
Which term below refers to the ratio of potential contacts that were never reached to all
potential contacts?
A. Nonresponse
B. Noncontact
C. Incidence
D. Refusal
E. Reachable
Viking Cruises leaves a survey in each stateroom that each guest is ask to complete
before departing, to assess various issues of the cruise, cruise activities, cruise food, etc.
Cabin staff collect the questionnaires and management feed the questionnaires through
an optical scanning device to enter the data, permitting easy editing. Princess is using
____.
A. Optical Mark Recognition
B. Optical Character Recognition
C. Field editing
D. Voice Recognition
E. None of the above
Hypothesis testing is conducting using _____ data analysis techniques.
A. Exploratory
B. Confirmatory
C. Qualitative
D. Quantitative
E. Forensic
A question that is used to qualify a participant’s knowledge about the questions of
interest or experience necessary to participate is a(n) _____ question.
A. administrative
B. screen
C. target
D. branched
E. classification
Maria is conducting research to better understand how consumers respond to the
atmospherics and environmental cues in restaurants. She develops three different stages
to represent the restaurant environments that should be evaluated. Participants are
invited to dinner in one of the three “restaurants” and their behaviors are videotaped.
Which classification best fits Maria’s observation study?
A. Unstructured/natural
B. Unstructured/laboratory
C. Structured/natural
D. Structured/laboratory
E. Direct/participant
Which of the following is another term for dependent variable?
A. Discrete
B. Criterion
C. Mediator
D. Predictor
E. Construct
When should handouts be distributed during an oral research report?
A. They should be at everyone’s seat at the start of the meeting
B. At the beginning of the speaker’s presentation
C. When the speaker is ready to refer to the handout
D. At the end of the presentation
E. Following the presentation accompanied by a thank you letter
The fundamental weakness in the research process is _____.
A. incorrectly defining the research question
B. identifying a flawed sampling frame
C. misdefining the target population
D. failing to identify all relevant secondary information
E. skipping the exploratory phase
Which number below is frequently used to code missing responses?
A. 0
B. 9
C. 11
D. 100
E. Missing responses are not coded
What type of data is produced by simple category scales?
A. Nominal
B. Ordinal
C. Interval
D. Ratio
E. Nominal and interval
Which procedure for finding a regression line keeps errors of estimate to a minimum?
A. Method of least squares
B. Elaboration likelihood method
C. General linear model
D. Goodness of fit
E. Standardized residual effect
Closed questions are favored over open-ended questions by researchers for all of the
following reasons EXCEPT _____.
A. ease of coding
B. ease of recording
C. ease of analysis
D. insight provided
E. efficiency
The mean scores in a MANOVA are called _____.
A. mu
B. centroids
C. ku
D. lambda
E. beta
Which of the following is a concern with data mining?
A. The database was created for a reason that may not be compatible with the
management question
B. It is secondary data
C. It provides the potential for extracting meaningful information
D. It is a starting point for decision-based research
E. It offers readily-available data
The search engine consists of?
A. A set of linked documents.
B. A set of computerized databases.
C. An Internet “crawler” and the “indexer” to prepare searchable indexes.
D. All of the above.
Research should be designed such that participants do not experience _____.
A. physical harm
B. discomfort
C. embarrassment
D. loss of privacy
E. all of the above
Using multidimensional scaling (MDS), objects may be positioned in terms of _____.
A. objective space
B. ideal preferences
C. subjective space
D. all of the above
E. none of the above
Which of the following types of written reports does NOT require a letter of
transmittal?
A. External report
B. Internal report
C. Technical report
D. Management report
E. Informational report
Emma is responding to a survey about her experience using the NetFlix streaming
delivery service. One question on the questionnaire asks “How satisfied are you with
your overall experience with NetFlix?” The questionnaire response options provided are
Strongly Agree to Strongly Disagree. Which of the following sources of error in
communication research is present in this example?
A. Measurement questions
B. Observers
C. Interviewers
D. Participants
E. All of the above
“The introduction of a four day week leads to increased productivity particularly among
young workers by improving job satisfaction.” In this statement, improving job
satisfaction is the:
A. Independent Variable
B. Dependent Variable
C. Intervening Variable
D. Moderating Variable
American Airlines is conducting a qualitative study on preferences of business travelers
who fly frequently. Before inviting an individual to participate, the researcher on the
project wants to ensure that all participants travel for business more than pleasure and
meet the American Airlines’ definition of frequent flier. What is the best way for the
researcher to ensure that participants will meet these criteria?
A. Use a recruitment screener prior to inviting individuals to participate
B. Delete interviews after the study ends from those who don’t meet the qualifications
C. Draw a sample from a list of people with an American Airlines affinity credit card
D. Draw a sample from a list of people with an affinity credit card associated with any
airline
E. Contact a travel agency for a list of prospects
An optimal strategy for coping with performance anxiety includes ____.
A. eliminates the imagination of negative possibilities, and think about the positive
outcomes of a successful presentation
B. remember that one cannot control other’s reactions or judgments, but only one’s own
performance
C. refocus one’s attention away from self and increase one’s awareness of others,
without considering them as judges
D. reduce the imagined power of others by increasing the sense of one’s own power
E. all of the above
An increase in hours of television viewing leads to increases in the sales of snack foods.
This is an example of a _____.
A. research question
B. descriptive hypothesis
C. correlational hypothesis
D. causal hypothesis
E. dichotomous hypothesis