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Distance, one of the four characteristics of mapping rules, refers to _____.
A. the use of ordered numbers such that two is less than three but greater than one
B. the use of numbers used to group or sort responses when no order to the numbers
exists
C. the use of a series of numbers in which each number is an equal distance from the
next
D. the use of a series of numbers with a unique origin indicated by the number zero
E. the use of a number that is not used again
A Google search can be classified as which type of information source?
A. Secondary
B. Primary
C. Tertiary
D. Statistical
E. External
Which missing data technique is most appropriate when missing data are considered
data missing completely at random (MCAR)?
A. Pair-wise deletion
B. Replacement
C. Listwise deletion
D. Minimized deletion
E. Weighting
Which of the following syndromes affecting respondent honesty involves the
respondent giving a politically correct answer to a sensitive target question?
A. peacock
B. pleaser
C. ignoramus
D. disengager
E. none of the above
Consider the following example: "Retail sales increases in the 2005 holiday season
were below projections. Sales were disappointing because consumers were not
confident about economic growth." This is an example of a(n) _____.
A. inductive argument
B. deductive argument
C. empirical argument
D. fact
E. premise
Personal interviewing with computer-sequenced questions capable of employing
visualization techniques is called _____.
A. computer-assisted telephone interviewing
B. computer-administered telephone interviewing
C. computer-assisted personal interviewing
D. computer-administered surveying
E. personal-assisted computer interviewing
A ranking scale is a scale that _____.
A. scores an object without making a direct comparison to another object
B. scores an object by making a comparison and determining order among two or more
objects
C. groups participants
D. groups concepts according to specific criteria
E. establishes relationships between two variables
Visionary decision makers tend to base business decisions on _____.
A. proprietary business research
B. instinct
C. secondary data
D. past experience
E. all of the above
All of the following are methods of probability sampling except _____.
A. systematic
B. simple random
C. stratified
D. cluster
E. purposive
Data was analyzed and it showed that: a salesperson's performance is directly and
positively related to the salesperson's level of education. This is an example of what
type of research?
A. Descriptive
B. Reporting
C. Predictive
D. Explanatory
E. Experimental
Which of the following is a requirement for a deduction to be considered correct?
A. Validity
B. Reliability
C. Inference
D. Empiricism
E. Conclusiveness
If a data difference is NOT caused only by random sampling fluctuations, and its size is
important to the organizational decision maker, it is said to have _____.
A. resistance
B. statistical significance
C. substantive significance
D. reasonable doubt
E. practical significance
Which of the following is not included in a good handbook?
A. Statistics
B. Directory information
C. A glossary of terms
D. Lists of consultants in the field
E. References
Where are copies of materials such as the survey instrument, cover letter, and consent
forms placed in a written research report?
A. Introduction
B. Immediately following the table of contents
C. In an appendix
D. In the methodology section
E. These are not included in a report
A statistical technique that describes two or more variables simultaneously and results
in tables that reflect the joint distribution of two or more variables that have a limited
number of categories or distinct values is a(n) _____.
A. t test
B. ANOVA
C. factor analysis
D. cross-tabulation
E. regression
The district attorney's office wants further evidence of the results found in the
bystanders and thieves study. It decides to conduct a study using data from reported
thefts over the past 5 year period. Police records indicate whether bystanders who
report a crime are alone when the crime is observed or are accompanied by one or more
people. The district attorney's office will assess whether more theft reports indicate that
the witness was alone or with other people.
Which of the following statements best represents the hypothesis in the district
attorney's study?
A. People exposed to a robbery will judge the seriousness of the situation according to
the response of the victim.
B. Bystanders will perceive a robbery as less frightening when in the company of
another person.
C. More robberies are reported by bystanders who view the theft alone than by
bystanders who view the theft in the company of others.
D. Reports of a robbery are more likely among victims of a robbery when a witness is
present.
E. Bystanders to a theft will be less likely to shop at the store in which the theft
occurred.
In data analysis, a cell is created by ____.
A. the creation of a stem in a stem-and-leaf display
B. the count and percentage of a variable in a frequency table
C. the bar in a Pareto diagram
D. the overlap of two variables in crosstabulation
E. None of the above
A tentative descriptive statement of the relationship between the variables is called a(n)
_____.
A. research question
B. postulation
C. hypothesis
D. educated guess
E. theory
For which of the following reasons can factor analysis be used?
A. To identify underlying dimensions among a set of variables
B. To identify a smaller set of variables to replace an original set for use in subsequent
multivariate analysis
C. To identify product preferences for a specific target market
D. To group people into one or more categories of a nominal, dependent variable
E. Both a and b
Data analysis is _____ when the analytical process is guided by classical statistical
inference in its use of significance and confidence.
A. confirmatory
B. descriptive
C. exploratory
D. conclusive
E. forensic
A _____ is a set of systematically interrelated concepts, definitions, and propositions
that are advanced to explain or predict phenomena.
A. conceptual scheme
B. hypothesis
C. theory
D. diagram
E. factual schema
The interactions between two sets of variables may reflect relationships that are
A. Symmetrical
B. Reciprocal
C. Asymmetrical
D. All of the above
Consider the following array of numbers: 5 6 7 7 7 8 8 9 9 9 10 15 19 20 21
In the array provided, what is the mean?
A. 7
B. 9
C. 10
D. 15
E. Both A and B
Which statement below best reflects the general rule regarding how many group
interviews should be conducted for a given research project?
A. Conduct interviews until no new insight is gained
B. Use at least 3 groups for every geographic region involved
C. Include groups of men only, women only, and men and women combined
D. The more homogeneous the groups, the more groups are needed
E. All of the above are true
All of the following are types of nonprobability sampling techniques except _____.
A. purposive sampling
B. snowball sampling
C. convenience sampling
D. random sampling
E. all are types of nonprobability techniques
Which of the following channels of communication would not be used when
conducting interviews?
A. Face-to-face
B. Telephone
C. Chat room
D. Mail
E. Instant messaging
Tables should have which of the following characteristics?
A. Rounded numbers for easy comparison
B. Ordered numbers, largest to smallest
C. Percentages to show proportionate relationships
D. Conversion of numbers for a common comparison
E. All of the above are correct
Hilton Hotels wishes to conduct a study on the determinants of brand loyalty among
Hilton Hotel customers. The Hilton organization estimates that 10% of its 2, 600,000
Hilton Honors club members are loyal to the Hilton brand wherever they travel.
However, the remaining members may choose other hotel brands at times. The
organization wants to understand how to increase loyalty among the other 90% of club
members.
In the Hilton example, the population for the study is _____.
A. travelers requiring overnight lodging
B. guests at Hilton-brand hotels
C. Hilton Honors club members
D. the top 10% of Hilton Honors club members
E. the 90% of Hilton Honors club members who are not brand loyal
When using the _____ projective technique, participants are presented with scents,
textures and sounds, and asked to arrange them by one or more criteria.
A. brand mapping
B. sensory sorts
C. thematic apperception test
D. component sorts
E. laddering
Which of the following is NOT included in the statement of the decision problem?
A. Scope
B. Limitations
C. Precise meaning of all terms
D. Desired procedures
E. Organizational symptoms
The goal of a formal study is to _____.
A. discover future research tasks
B. expand understanding of a topic
C. test hypotheses
D. provide insight
E. develop hypotheses
What term below refers to the process of assessing an attitudinal disposition using a
number that represents a person's score on an attitudinal continuum ranging from an
extremely favorable disposition to an extremely unfavorable one?
A. Attitudinal monitoring
B. Content analysis
C. Attitudinal scaling
D. Peripheral route processing
E. Attitudinal chain analysis
Which of the following illustrates the correct expression of the null hypothesis for the
alternate hypothesis that more than 40% of Internet users shop online?
A. H0: π≤ .40
B. HA: π> .40
C. H0: π = .40
D. HA: π≠ .40
E. H0: = .40
