Descriptive research often helps describe market segments.
The chi-square test requires that the expected frequency in each cell of the contingency
table be at least 30.
A business researcher needs to be subjective in order to provide accurate information.
The rule of parsimony basically means “less is better.”
In practice, computer software is used to compute thet-test results.
Qualitative research is objective.
A focus group discussion guide includes written introductory comments, informing the
group about the focus group purpose and rules and then outlines topics or questions to
be asked in the group session.
Types of databases include statistical databases, financial databases, and video
databases.
All measurement, particularly in the social sciences, contains error.
Open-ended response questions give respondents a large number of specific alternative
responses.
The row and column totals in a contingency table are called subtotals because they are
less than the total.
The Stapel scale is more difficult to administer in a phone interview than a semantic
differential scale.
A respondent error exists when the results of a sample show a persistent tendency to
deviate in one direction from the true value of the population parameter.
A hypothesis test of a proportion is conceptually similar to hypothesis testing when the
mean is the characteristic of interest.
The problem definition stage is the easiest stage of the research process.
Pilot studies are a formal research method that produce precise results.
Physiological observation techniques, such as pupilometers, psychogalvanometers, and
voice-pitch analysis, precisely measure levels of arousal.
If a researcher is interested in whether males switch jobs more frequently than do
females, this is an example of univariate statistics.
A standardized research service provides a unique methodology for investigating a
business specialty area like retail location.
Modern technology provides new ways of tracking human behavior.
One way to increase response rates in mail surveys is to notify potential respondents in
advance.
With respect to deletions for missing data, listwise deletion means the data that the
respondent did provide can still be used in statistical analyses.
Research questions express the research objectives in terms of questions that can be
addressed by research.
Fixed-alternative questions give respondents specific limited-alternative responses and
ask them to choose the one closest to their own viewpoints.
A statistical test’s significance level or p-value becomes a key indicator of whether or
not a hypothesis can be supported.
A mortality effect occurs when some subjects withdraw from the experiment before it is
completed.
A good example of the business research concept in action is the use of cross-functional
teams within the organization.
One way to determine the relationship between X and Y is to simply visually draw the
best-fit straight line through the points in the figure.
If secrecy is a major concern, then it is best to use an outside research agency.
The goal of field interviewer training sessions is to ensure that each respondent is
provided with common information.
Data must always be interpreted.
Order bias in questionnaire design frequently occurs when broader questions are asked
before specific issues are explored.
The terms sugging and frugging imply selling and fundraising under the guise of
research.
Semantic differential scales can be scored by: -3, -2, -1, 0, +1, +2, +3
Knowledge cannot be managed.
Callbacks are attempts to reconnect individuals selected for the sample who were not
available initially.
Tracking a person’s Internet surfing behavior is illegal.
A research proposal is a written statement of the research design.
Sketch an example of each of the following (be sure to label everything clearly):
a. table
b. pie chart
c. line graph
d. bar chart
Unique labels assigned to each possible numeric code for a response are called _____.
A.identifiers
B.value labels
C.data labels
D.characters
A single element or group of elements that is eligible for selection via the sampling
process is called a _____.
A.sampling panel
B.sampling unit
C.sampling error
D.sampling quota
_____ is the systematic observation and quantitative description of the manifest content
of communication.
A.Descriptive analysis
B.Schemata analysis
C.Hermeneutic analysis
D.Content analysis
Which of the following essentially answers the question, “What information is needed
to address this situation?”
A.dependent variable
B.independent variable
C.research objectives
D.research design
The training session to ensure that each interviewer is provided with common
information is called a(n) _____.
A.touchpoint
B.probe
C.briefing session
D.orientation session
All of the following are producers of external secondary data EXCEPT _____.
A.libraries
B.trade associations
C.government
D.media
Every year, Westview Marble goes through the process of estimating sales for the
upcoming year by looking at the company’s previous years’ sales and market sales along
with economic trends and predictions by experts. This process of predicting sales totals
over a specific time period is called ____.
A.model building
B.trend analysis
C.sales forecasting
D.market potential estimation
Which test is appropriate for comparing the scores of two interval variables drawn from
related populations?
A.ANOVA
B.relative t-test
C.relative c2 test
D.pair-samples t-test
Which website traffic monitoring metric may be used to track the path or sequence of
pages that each visitor follows?
A.click-through
B.hits
C.page views
D.unique pages
The assignment of numbers to edited data is known as ____.
A.editing
B.adjusting with a plug value
C.coding
D.all of these choices
Which of the following can effectively serve as a link between management and the
research specialist?
A.marketing research director
B.research generalist
C.research assistant
D.research liaison
If the t-test is used to test the significance of a correlation coefficient, it is hypothesized
that _____.
A.r = +1.00
B.r = 0
C.r = -1.00
D.r = 100
In order to use the chi-square test, the expected frequency in each of the cells of the
contingency table should be at least _____.
A.2
B.5
C.30
D.40
In which situation do symptoms exist, but are subtle and few, making problem
identification difficult?
A.problem-focused decision making and conditions of high ambiguity
B.problem-focused decision making and conditions of low ambiguity
C.opportunity-oriented research and conditions of high ambiguity
D.opportunity-oriented research and conditions of low ambiguity
Which of the following is a graphical way of showing the frequency distribution in
which the height of a bar corresponds to the frequency of a category?
A.perceptual map
B.histogram
C.contingency table
D.frequency chart
Self-efficacy, which is a generalized idea about how humans perceive their own
abilities, is an example of a(n) _____.
A.hypothesis
B.proposition
C.concept
D.abstraction
Surveys in which the respondent takes the responsibility for reading and answering
questions are called _____.
A.self-administered questionnaires
B.independent questionnaires
C.stand-alone surveys
D.interactive questionnaires
The _____ is a master plan that specifies the methods and procedures for collecting and
analyzing the needed information.
A.research design
B.research objective
C.research program
D.sample plan
A researcher has been commissioned by a major U.S. consumer packaged-goods
company to determine the market potential for peanut butter in China. Discuss some
concerns the researcher may have when attempting to find and use secondary data in
this country.
Longitudinal studies that survey several different samples at different times are called
_____.
A.cohort studies
B.structured studies
C.segmented studies
D.linked studies
A situation in which an observer’s presence, or the mechanical device doing the
recording, is easily known to the subject involves _____.
A.obtrusive observation
B.visible observation
C.primary observation
D.first-order observation
Which of the following suggests problems with multicollinearity?
A.VIF > 5.0
B.b < 3.0
C.Power > 0.8
D.a > 0.8
When an interviewer is faced with a situation in which a respondent has not answered a
question, and the interviewer leans forward in her chair to look at the respondent in
such a way to communicate that the interviewer expects the respondent to answer the
question, this is an example of _____.
A.repeating the question
B.asking a neutral question
C.a silent probe
D.verification
“I love my job” is an example of which component of an attitude toward one’s job?
A.affective
B.behavioral
C.cognitive
D.perceptive
A statement such as: “If our new floor cleaner reaches a local market share of three
percent after nine months of test marketing the product in Phoenix, we will launch the
product nationally,” is an example of a _____.
A.hypothesis
B.situation analysis
C.managerial action standard
D.problem definition
A record is a collection of characters that represent a single type of data.
Which of the following occurs when respondents tend to answer questions with a
certain slant?
A.interviewer bias
B.self-selection bias
C.self-preservation bias
D.response bias
____ research aims to clarify ambiguous situations or discover ideas that may amount
to true business opportunities.
A.Exploratory
B.Preliminary
C.Clarifying
D.Descriptive
Nominal and ordinal scales are examples of ______ scales, while interval and ratio
scales are examples of ______ scales.
A.metric; co-metric
B.nonmetric; metric
C.nonmetric; advanced
D.metric; continuous
A question that may induce bias because it covers more than one issue at once is called
a(n) _____.
A.complex question
B.double-barreled question
C.counterbiasing question
D.loaded question
A(n) _____ occurs when one researcher works for two competing companies.
A.breech of confidentiality
B.ethical violation
C.conflict of interest
D.legal conflict
Facts or recorded measures of certain phenomena (things or events) are known as
_____.
A.data
B.information
C.market intelligence
D.knowledge
E.value
When a field interviewer records an impossible answer (e.g. birthdate: 1861), this
means that the data need to be _____.
A.edited
B.transformed using a plug value
C.coded
D.deleted
Scores or observations recalibrated to indicate how they relate to a base number are
called _____ numbers.
Explain the role of qualitative data and quantitative data in exploratory research
designs.
The variable that is measured to determine the outcome of the research process is called
the ______ variable.
List the eight practical rules (required practices) of research inquiry that should be
followed and used without exception.
A data processing device that reads data from mark-sensed surveys into the computer is
called a(n) ______ system.
In hypothesis testing, the values that lie exactly on the boundary of the region of
rejection are referred to as the ______ values.
Three factors in determining sample size for questions involving means are: (1) the
variance, or heterogeneity, of the population; (2) the magnitude of acceptable error; and
(3) the _____.
Analyses that test hypotheses and models involving multiple (three or more) variables
or sets of variables are referred to as _____ statistical analyses.
_____ is the most commonly applied estimate of a multiple item scale’s reliability and
represents the average of all possible split-half reliabilities for a construct.
A small number of people who are a subset of the population of interest are known as
a(n) ______ of the population.
Tracking industry unit sales over the past twelve months is a form of ______ tracking.
Comparing data from one source with data from other sources to determine the
consistency of the data is known as performing a(n) ______.
A filter question that is used to determine which subsequent question will be asked
depending on the respondent’s answer to the filter question is called a(n) ______
question.
The _____ compliance technique has the potential to be unethical if the respondent is
deceived with an illegitimate initial request.
In a focus group, when the comments of one member stimulate another member to say
what she is thinking, this is called ________.
_____ means that the information gathered from a questionnaire is reliable and valid.