A question that screens out respondents who are not qualified to answer a second
question is called a _____ question.
A.preliminary
B.filter
C.qualifying
D.sequencing
When sample size (n) is larger than _____, the t-distribution and Z-distribution are
almost identical.
A.10
B.20
C.25
D.30
Data that were collected previously for a different research study are known as ______
data.
Suppose that a mail survey is sent to 220 people and 20 surveys are returned because
they were mailed to the wrong address. If completed surveys are received from 60
people, the response rate for this study was _____.
A.27.3 percent
B.30 percent
C.40 percent
D.55.6 percent
The organization of concepts in sequence from the most concrete and individual to the
most general is called the _____.
A.conceptual hierarchy
B.ladder of abstraction
C.conceptual progression
D.operationalization of constructs
Karl is searching “digital cameras” in Google to learn more about the brands available
and prices for each. Karl is performing a(n) _____.
A.predictive analysis
B.keyword search
C.environmental scan
D.history sniff
Which type of effect occurs when a change other than the experimental treatment
occurs during the course of an experiment that affects the dependent variable?
A.history effect
B.interaction effect
C.pseudo-effect
D.placebo effect
The practice of using databases to promote one-to-one relationships with customers and
create precisely targeted promotions is called _____
A.zoned marketing
B.target marketing
C.database marketing
D.electronic marketing
_____ involves specifying relationships between two or more variables, perhaps
extending to the development of descriptive or predictive equations.
A.Data transformation
B.Data analysis
C.Model building
D.Fact-finding
When the correlation between two variables is +0.92, this means that as one variable
______ , the other variable ______.
A.decreases; increases
B.increases; stays the same
C.increases; increases
D.decreases; stays the same
The written set of guidelines that describes an outline of topics to be covered by a focus
group moderator is called a _____.
A.discussion guide
B.TAT test
C.concept test
D.case study
In which type of technology does the consumer request information from a Web page
and the browser then determines a response?
A.Intranet
B.push technology
C.pull technology
D.interactive technology
Which of the following is a step in determining sample size?
A.estimate the standard deviation of the population
B.make a judgment about the allowable magnitude of error
C.determine a confidence level
D.all of these choices
The mean of a variable over all observations is called the _____.
A.master mean
B.average mean
C.grand mean
D.ANOVA mean
The error caused by rejecting the null hypothesis when it is, in fact, true is called a
_____.
A.Type II error
B.confidence level error
C.confidence interval error
D.Type I error
In which type of scale is a neutral point, or point of indifference, at the center of the
scale?
A.synergistic
B.symmetrical
C.unbalanced
D.balanced
Which of the following is a carefully controlled study in which the researcher
manipulates a proposed cause and observes any corresponding change in the proposed
effect?
A.survey
B.unobtrusive observation
C.diagnostic analysis
D.experiment
Which type of scale represents the highest form of measurement?
A.nominal scale
B.ordinal
C.ratio
D.interval
All of the following are examples of exploratory research techniques EXCEPT _____.
A.previous research
B.pilot studies
C.case studies
D.experimentation
When a two-point scale (e.g. agree/disagree) is expanded to include five categories (e.g.
strongly disagree, disagree, undecided, agree, strongly agree), we say that the ________
of the scale has been increased.
A.sensitivity
B.reliability
C.predictive validity
D.criterion validity
All of the following are examples of interdependence methods of analysis EXCEPT
_____.
A.factor analysis
B.cluster analysis
C.multidimensional scaling
D.conjoint analysis
Which of the following means that coding categories have no overlap so that a subject
or response can be placed in only one category?
A.exhaustive
B.mutually exclusive
C.unique
D.precoded
Most universities require researchers to submit research proposals to a committee that
carefully reviews them to make sure no harm can come to any research participant.
What is this committee called?
A.human subjects review committee
B.experimental design review committee
C.ethical research review committee
D.confidentiality review committee
Mulitvariate dependence techniques are variants of the _____, which is a way of
modeling some process based on how different variables cause fluctuations from the
average dependent variable.
A.ordinary linear model (OLM)
B.weighted average model (WAM)
C.general linear model (GLM)
D.metric scaling model (MSM)
When a respondent is asked to place each shopping mall in a list of four local shopping
malls in the order in which she prefers to shop at each mall, this is an example of a
______ task.
A.rating
B.ranking
C.sorting
D.semantic differential
Which qualitative research orientation originated in sociology?
A.phenomenology
B.grounded theory
C.ethnography
D.case studies
Which of the following determines the appropriate analytical technique for data
analysis?
A.management’s information requirements
B.characteristics of the research design
C.nature of the data gathered
D.all of these choices
The manager of decision support systems supervises the collection and analysis of
sales, inventory, and other periodic customer relationship management (CRM) data.
Which of the rules for coding has been violated by the following responses to a
question about annual salary?
A.Coding categories should be exhaustive.
B.Coding categories should be mutually exclusive.
C.Coding categories should be test tabulated.
D.Coding categories should be alphabetic only.
Which type of measure assigns a value based on how much of the concept being
measured is associated with an observation and is formed by putting several variables
together systematically?
A.conglomerate measure
B.multiplicative measure
C.index measure
D.multidimensional measure
The purpose of survey research is to collect secondary data.
Pamela is testing the hypothesis that employees will be more productive working in
offices painted with muted colors rather than bold colors. Pamela is conducting _____.
A.qualitative research
B.essential research
C.scientific deduction
D.business research
All of the following are common reasons why secondary data do not adequately satisfy
research needs EXCEPT _____.
A.outdated information
B.too expensive
C.variation in definition of terms
D.different units of measurement
An introductory statement or preamble to a potentially embarrassing question that
reduces a respondent’s reluctance to answer by suggesting that certain behavior is not
unusual is called a _____.
A.filter question
B.lead-in statement
C.split-ballot question
D.counterbiasing statement
Which experimental design has the following symbols:
O1 O2 O3 X O4 O5 O6
A.static group design
B.after-only design
C.pretest-posttest control group design
D.time series design
When empirical evidence from two different cultures suggests that people in one culture
act in ways that are similar to people in a different culture, we say that this fact _____
the hypothesis that the two cultures are similar to one another.
The process involving identifying scales that correspond to properties of a concept is
called _____.
The _____ is the number of respondents or observations used as a basis for computing
percentages.
A mathematical way of simplifying factor results is _____.
A question in which the respondent is given a list of possible responses and is asked to
choose one of them is an example of a(n) ______ question.
The person who answers questions in a mail survey is called a(n) ______.
A fixed-alternative rating scale that has an unequal number of positive and negative
categories so that the categories are “piled up” at one end of the scale is called a(n)
______ scale.
A directed search of published works, including periodicals and books, that discusses
theory and presents empirical results that are relevant to the topic at hand is called a(n)
_____.
Discuss the basic criteria a questionnaire must fulfill to be useful in research.
The formal, objective measurement and appraisal of the extent a given activity, project,
or program has achieved its objectives is known as _____ research.
What are the three types of gaps that may reflect a problem, indicating that research
may be needed to assist a business in making some decision? Give an explanation of
each.
A(n) _____ is where the content for a particular website physically resides and is
accessed.
When original data are changed to a different format in order to make them consistent
with a research objective, this is known as data ______.
The component of attitude that represents the action that corresponds to a certain type
of attitude is a(n) _____ component.
A collection of characters that usually represents a single type of data like a variable is
called a(n) _____.
Explain what a decision support system (DSS) is and how it helps managers.
Any procedure that involves selecting a small number of people who are part of a larger
population of people is called ______.
List the steps in interpreting a multiple regression model.