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A research supplier that specializes in gathering data is called a _____.
A.syndicated research service
B.field interviewing service
C.compliance company
D.briefing service
The formula below is used to calculate the ______ .
(ZS/E)2
A.sample standard deviation
B.population standard deviation
C.sample size
D.sample variance
In a research study, a potential respondent who is not at home at either the first or
second attempt to reach this person by phone is called a(n) _____.
A.sample bias
B.no contact
C.interviewee
D.random sampling error
Which of the following refers to items that may affect the dependent measures but are
not of primary interest in an experiment?
A.nuisance variables
B.random variables
C.uniform variables
D.control variables
Which of the following is a type of software that is placed on users' computers without
consent or knowledge while using the Internet?
A.pop-ups
B.spyware
C.stealth file
D.COPPA
Mary received a phone call asking her to participate in a research study on car
insurance. However, after about four questions, the person on the phone went into a
sales pitch and tried to get her to switch her car insurance to another company. What is
this called?
A.conflict of interest
B.pitch polling
C.sugging
D.commercial research
Barbara received a phone call asking her to participate in a survey. She told the
interviewer that she was too busy and could not participate. This is an example of a(n)
_____.
A.random sampling error
B.administrative error
C.nonresponse error
D.interviewer error
Ethnography is a qualitative research orientation originating in _____.
A.marketing
B.psychology
C.anthropology
D.sociology
If 35 percent of TV viewers recalled seeing an ad for a Toyota Prius on a particular
television program based on a sample of 800 viewers, the 95 percent confidence
interval for this study would be between approximately _____.
A.30 percent and 40 percent
B.32 percent and 38 percent
C.28 percent and 42 percent
D.20 percent and 30 percent
A data warehouse is the multitiered computer storehouse of current and historical data.
Which of the following is an approach to understanding phenomenology that relies on
analysis of texts through which a person tells a story about him- or herself?
A.hermeneutics
B.ethnography
C.psychographics
D.psychodynamics
The last thing that should be written in a research report is the _____.
A.summary
B.body
C.introduction
D.appendix
_____ represent(s) the documented history of a particular person, group, organization,
or event.
A.Case studies
B.Phenomenology
C.netnography
D.Attribution theory
People who are not contacted or who refuse to cooperate are called _____.
A.random errors
B.biased respondents
C.sample selection errors
D.nonrespondents
When a professional interviewer holds a 90-minute discussion with one member of the
target market to find out why that respondent purchases a particular brand of clothing,
this is an example of a _____.
A.depth interview
B.concept test
C.focus interview
D.hermeneutic analysis
_____ is the process of developing and deciding among alternative ways of resolving a
problem or choosing from among alternative opportunities.
A.Business
B.Business research
C.Decision making
D.Verification
An experiment is conducted in which music played in a store is manipulated to examine
the impact on sales. What type of experimental design is this?
A.factorial experimental design
B.primary experimental design
C.basic experimental design
D.univariate experimental design
If the average units produced in a month by a Ford Motor Co. plant for Ford Explorers
is 22, but only 18 Explorers are produced on a given day in that same month, the
deviation score for this one day is _____.
A.+4
B.-4
C.40
D.2
A set of data organized by summarizing the number of times a particular value of a
variable occurs is referred to as a(n) _____.
A.inference table
B.frequency distribution
C.probability sample
D.sample summary
Which of the following is a function of time and the naturally occurring events that
coincide with growth and experience?
A.history effect
B.testing effect
C.selection effect
D.maturation effect
The experimental difference in means between the different levels of any single
experimental variable is referred to as a(n) _____.
A.interaction effect
B.primary effect
C.main effect
D.confound
The measure of central tendency that identifies the value that occurs most often is
called the _____.
A.mean
B.median
C.mode
D.range
Which type of validity addresses the question, "Does my measure correlate with
measures of similar concepts or known quantities?"
A.face validity
B.reliability validity
C.criterion validity
D.discriminant validity
Empathy is a concept that is not directly observable or measurable but is measured
through other measures, such as an individual's thoughts and behaviors toward others.
This is an example of a(n) _____.
A.latent construct
B.empirical construct
C.secondary construct
D.higher order construct
A researcher has completed the fieldwork of collecting data, and now he is checking the
data collection forms for omissions, legibility, and consistency in classification. What is
this researcher doing?
A.analyzing the data
B.editing the data
C.coding the data
D.reporting the results
If all the trees a person has seen in his life have been green and therefore he concludes
that all trees are green, which type of reasoning is he using?
A.deductive reasoning
B.inductive reasoning
C.generalized reasoning
D.conceptual reasoning
When a researcher conducts numerous related studies that come together to address
multiple, related research objectives, we refer to this as a research _____.
A.agenda
B.project
C.program
D.conglomeration
Lance is studying the relationship between sales training of the sales force and customer
satisfaction and loyalty. When researchers like Lance are focused on explanation rather
than prediction, then which of the following is most appropriate when using simple
regression?
A.standardized regression coefficient (b)
B.Y-intercept a
C.c2
D.raw parameter estimates
When the subject is unaware that he is being observed, this represents what type of
observation?
A.contrived
B.indirect
C.content analysis
D.unobtrusive
Which of the following highlights the most important findings of a research project and
provides clients with an opportunity to ask questions?
A.oral presentation
B.written report
C.bar chart
D.pie chart
Experimental results that show that consumers purchased more when a store had a blue
color with bright lights than they did when a store was orange with bright lights but no
difference when the lighting was low is an example of which type of effect?
A.main
B.interaction
C.confound
D.synergistic
Discuss the ethical issues particular to research using observation. What should a
researcher consider when collecting observational data?
A collection of related records that make up a data set is called a(n) _______ .
Explain the appropriate statistical analysis for the following hypothesis:
H1: The average income of accountants is greater than $50,000.
_____ involves applying statistics to data to test hypotheses.
The arrangement of the parts of a research report needed to create a good report is
known as the ______.
If the correlation between two variables is -.55, the coefficient of determination is
approximately ______.
When a research organization conducts a taste test in its offices located in a shopping
mall, this is an example of a(n) ______ experiment.
The sampling procedure in which a starting point is selected by a random process and
then every nth number on the list is selected is called _____ sampling.
When an editor replaces a missing answer to a question with a random response from
among the fixed-alternative responses for that question or inserts a neutral response, the
number inserted is called a(n) ______.
A(n) _____ study in one in which various segments of a population are sampled and
data are collected at a single moment in time.
_____ research aims to clarify ambiguous situations.
A survey approach that does not facilitate two-way communication is called a(n) _____
survey approach.
Conducting telephone interviews from one location allowing firms to hire a staff of
professional interviewers and to supervise and control the quality of interviewing more
effectively is called _____ interviewing.
When the researcher travels to the respondent's place of business and leaves a survey to
be filled out and that she will pick up the next day, this method of questionnaire
distribution is called the ______ .
A research design that is intended to describe important characteristics of a population
(e.g. age, gender, income) is called ______ research.
When a mistake in the implementation of the design of a research study is made, we say
that the study has ______ error.
