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An experimental treatment is the term referring to the way an experimental variable is
manipulated.
In the communication process, the medium is the receiver or destination of the message.
The cost of administering open-ended questions is much lower than that of
administering fixed-alternative questions.
In most business research, the estimate of b in a regression equation is most important.
One drawback of Internet surveys is that they cannot be personalized for specific
respondents.
A stratum chart shows the relationship of more than one dependent variable to the
independent variable.
A factor loading indicates how strongly a measured variable is correlated with a factor.
Three factors are required to specify sample size: (1) the variance of the population; (2)
the population mean; and (3) the confidence level.
Attitudes can be observed.
A psychogalvanometer measures galvanic skin response and is based on the assumption
that physiological changes, such as increased perspiration, accompany emotional
reactions.
A key word search entails all information gathering designed to detect changes in the
external operating environment of the firm.
_____ is the process of identifying scale devices that correspond to properties of a
concept involved in a research process.
A.Conceptualization
B.Conversion
C.Correspondence
D.Operationalization
A survey question asked respondent how much of the Super Bowl they watched by
asking them to check one of the four following choices: "all of it," "most of it," 'some of
it," or "none of it." How many dummy variables would a researcher need to dummy
code this question?
A.one
B.two
C.three
D.four
Which type of scale is the following?
A.Thurstone
B.unbalanced
C.paired comparison
D.balanced
Data mining techniques can help to define the underlying meaning of data.
When a researcher defines and develops a decision statement and the steps involved in
translating it into more precise research terminology, he or she is involved in what
process?
A.hypotheses development
B.research planning
C.research process
D.problem definition
Which experimental research design involves repeated measures?
A.within-subjects design
B.between-subjects design
C.squared-subjects design
D.interdependent-subjects design
Obtaining secondary data is typically ______ and ______ expensive than obtaining
primary data.
A.faster; more
B.slower; more
C.faster; less
D.slower; less
Which of the following is the most important question a researcher can ask when using
a probing technique?
A.How does that make you feel?
B.Why do you think that is so?
C.What has changed?
D.What does _____ make you think of?
A type of scale that demands that respondents divide points among several attributes to
indicate their relative importance is called a _____.
A.constant-sum scale
B.Likert scale
C.Stapel scale
D.semantic differential
What is the first step in interpreting a simple regression output?
A.interpret the individual parameter estimates
B.determine the degrees of freedom
C.look at the c2 to see if it is significant
D.interpret the overall significance of the model
The _____ distribution is a symmetrical, bell-shaped distribution that describes the
expected probability distribution of many chance occurrences.
A.bell-weather
B.common
C.normal
D.unique
In a typical line graph, the ______ variable is shown on the vertical y-axis and the
______ variable is shown on the horizontal x-axis.
A.dependent; independent
B.ratio; nominal
C.independent; dependent
D.primary; secondary
A researcher is conducting an experiment in which one group of people is exposed to an
advertisement and another group is exposed to another advertisement. He is examining
the effect of headline font sizes on consumers' attitude toward the brand advertised. The
participants in this experimental research are referred to as _____.
A.respondents
B.elements
C.factorials
D.subjects
Which of the following is a determinant-choice question that asks for an answer about
the general frequency of occurrence of some phenomenon?
A.simple-dichotomy question
B.checklist question
C.time-bound question
D.frequency-determination question
A measure of variability that is often called by the term midspread is _____.
A.interquartile range
B.confidence interval
C.p-value
D.median
A question such as: "Have you ever received a speeding ticket? ______ Yes ______
No," when followed by a question such as: "When did you receive that ticket?" is an
example of what type of question?
A.double-barreled
B.leading
C.filter
D.anchoring
What term is used by the marketing research industry to refer to diverse types of data
offered by a single company?
A.primary data
B.single-source data
C.compound data
D.integrated data
A disadvantage of personal interviews is ____.
A.interviewer influence
B.high cost
C.lack of anonymity of respondent
D.all of these choices
In statistical terms, ______ the sample size ______ the width of the confidence interval
about the mean at a given confidence level.
A.increasing; decreases
B.increasing; increases
C.decreasing; decreases
D.none of these choices
Which of the following is most appropriate if the purpose of the regression analysis is
forecasting?
A.standardized regression coefficient (b)
B.Y-intercept a
C.coefficient of determination (R2)
D.raw parameter estimates
A sampling procedure in which a starting point is selected by a random process and
then every nth number on the list is selected is called a(n) _____.
A.cluster sampling
B.analytic sampling
C.systematic sampling
D.stratified sampling
The group receiving an experimental treatment is called the _____.
A.primary group
B.experimental group
C.control group
D.experimental unit
If there is no relationship between two variables, the correlation coefficient between
them would be _____.
A.+1.0
B.-1.0
C.+0.50
D.0
Gas mileage is an example of a(n) _____ of an automobile.
A.attribute
B.concept
C.measure
D.component
Field interviewing services are research suppliers that specialize in gathering data.
Hale received a research questionnaire in the mail. He completed it and sent it back to
the research company. Which type of survey approach is this research using?
A.mixed-mode survey approach
B.simple survey approach
C.noninteractive survey approach
D.interactive survey approach
In statistical testing, the significance level is commonly denoted by the symbol _____.
A.b
B.a
C.Zobs
D.c
A frequency distribution of the population elements is called a _____.
A.normal distribution
B.sample statistic
C.population distribution
D.standard error
When a researcher uses pictures, tables, or charts to clarify complex points or
emphasize a message in a research report, he or she is using _____.
A.verbal elements
B.medium elements
C.graphic aids
D.formalizers
All of the following are included in the research methodology section of a research
report EXCEPT _____.
A.results
B.data collection and fieldwork
C.sample design
D.analysis
A(n) _____ involves the gathering of background information to familiarize researchers
and managers with the decision-making environment.
A.situation analysis
B.exploratory review
C.environmental scan
D.preliminary analysis
When the data are interval or ratio scaled and the sample size is large, _____ statistical
procedures are appropriate.
When an analysis studies the effect of several independent variables on a single
dependent variable that is interval-scaled, this is called ______ analysis.
_____ means that the value assigned for a response is treated oppositely from the other
items.
Recontacting decision makers and/or clients after they have had a chance to read over a
research report in order to determine whether additional information or clarification is
necessary is called a research _____.
A researcher mistakenly entered data incorrectly into a spreadsheet. This type of error is
called a(n) _____ error.
Scales provide _____ rules that indicate that a certain value on a scale corresponds to
some true value of a concept.
If the researcher wants to classify objects into two mutually exclusive categories, the
researcher should use ______ analysis.
In testing for the significance of a correlation, it is hypothesized that the correlation is
equal to ______.
Explain what an independent samples t-test is and the null hypothesis examine.
The activity of transferring data from a research project to computers is called ______.
A 3 x 3 experimental design incorporates _____ factors, each having _____ levels.
If the interviewer's presence influences respondents to give untrue or modified answers,
the survey will be marred by _____.
_____ validity consists of several components, including face validity, content validity,
criterion validity, convergent validity, and discriminant validity.
A method of handling missing data in which only the actual variables for a respondent
that do not contain information are eliminated from use in statistical analyses is called
_____ deletion.
The research objectives of a study are translated into research ________ that can be
answered by the research study.
