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A manager is considering purchasing data from an outside vendor to get a better
understanding of the target market for his firm's services. What factors should the
manager consider when evaluating the data's usefulness for his needs?
Measure of association is a general term that refers to causality.
The type of measurement, the nature of the comparison, and the number of groups to be
compared influence the statistical choice.
No contacts occur when people are unwilling to participate in the research.
One way to deal with missing values is to randomly select an answer.
Marketing researchers frequently use external accounting data to generate sales
forecasts.
Nonresponse is a type of interviewer error.
Forward linkage means the researcher must follow the stages in the research process in
sequential order.
Systematic errors are due to chance fluctuations.
When ideas can be stated in researchable terms, we reach the hypothesis stage of the
scientific method.
In observation research, a distortion of measurement resulting from the cognitive
behavior or actions of the witnessing observer is called selectivity bias.
Nominal scales typically use parametric statistical tests.
A response bias occurs when respondents tend to answer questions with a certain slant.
Arbitron is the research company that estimates national television audiences.
Often the term "client" is used by the research department to refer to line management
for whom services are being performed.
Website Internet surveys use unrestricted samples.
Factor rotation is a mathematical way of simplifying factor results.
Univariate statistical analysis tests hypotheses involving only one variable.
The average deviation score is frequently used in business research studies.
The termp-value stands for power-value.
Sales, income, and age are examples of variables.
In a mall-interview, the interviewer is able to assemble a representative sample of the
total population of people in the city.
The mode is the measure of central tendency that identifies the value that occurs most
often.
The people administering an experiment must be aware of the experimental hypotheses.
Multivariate statistic analyses require five or more variables.
Attitudes are thought to have three components: affective, cognitive, and behavioral.
Snowball sampling involves using probability methods for an initial selection of
respondents and then obtaining additional respondents through information provided by
the initial respondents.
Observation allows for the interpretation of nonverbal behavior to supplement
information from interviewers.
Test tabulation is the tallying of a small sample of the total number of replies to a
particular question,
A loaded question is one that is very long and taxing on respondents.
The ordinary least-squares method of regression analysis is based on the logic of how
much better a regression line can predict values of Y compared to simply using the
standard deviation as a prediction.
A pooled estimate of the standard error is a better estimate of the standard error than
one based on the variance from either sample.
If only one variable is manipulated in an experiment, it has a primary experimental
design.
A frequency distribution of a sample is called a probability distribution.
It is best to use open-ended questions when the sampling frame consists of respondents
with varying levels of education.
One way to reduce demand characteristics is to tell subjects the purpose of the
experiment so they will be more willing to participate honestly.
When a respondent is attempting to subscribe to Southwest Airlines e-mail of flight
sales and is presented with a box that says: "You must provide your zip code in order to
complete your registration," this is an example of _____.
A.a double-barreled response
B.error trapping
C.a radio button
D.zoning
_____ teams are composed of individuals from various functional areas such as
engineering, production, finance, and marketing who share a common purpose.
A.Specialized
B.Cross-functional
C.Hybrid
D.Task-oriented
Which type of question requires the respondent to choose one of two alternatives?
A.simple-dichotomy
B.bipolar
C.dual-coded
D.checklist
The standard outline of a research report is known as the _____.
A.results
B.report format
C.introduction
D.summary
When a third variable is included in the analysis that is studying the relationship
between an independent variable and a dependent variable, and this third variable
changes the relationship between the independent variable and the dependent variable
in an important way, this third variable is called a(n) _____.
A.spurious variable
B.moderator variable
C.contingency variable
D.outlier variable
A bar at the top of the page in an Internet survey that indicates how much of the survey
still needs to be completed is known as what type of bar?
A.drop-down
B.radio
C.push
D.status
Which of the following provides a common metric allowing regression results to be
compared to one another no matter what the original scale range may have been?
A.standardized regression coefficient (b)
B.c2
C.coefficient of determination (R2)
D.raw parameter estimates
Another term for fixed-alternative questions is ______ questions.
A.open-ended response
B.closed-ended
C.pivot
D.concise
An organization's mailing list of current customers is an example of _____.
A.a cookie
B.software
C.a database
D.a hyperlink
Interviews with respondents that take place in shopping malls are called _____.
A.pretesting
B.mall intercept interviews
C.the drop-off method of surveys
D.mixed-mode surveys
Data collected at a single point in time represent a _____.
A.longitudinal study
B.point study
C.static study
D.cross-sectional study
The key statistical test for an ANOVA model is the _____.
A.c2 test
B.t-test
C.F-test
D.Z-test
Arranging data into a table is called _____.
A.tabulation
B.frequency
C.analysis
D.interpretation
What is the first stage of the total quality management process?
A.benchmarking stage
B.continuous quality improvement stage
C.initial quality improvement stage
D.commitment and exploration stage
When a researcher uses students to participate in a study because he has easy access to
them, what type of sampling procedure does this represent?
A.judgment sample
B.systematic sample
C.snowball sample
D.convenience sample
When an airline passenger (who is really an employee of the airline) complains loudly
about his not being served a vegetarian meal so that he can note the behavior of the
flight attendant in this type of situation, this is an example of what type of observation?
A.content analysis
B.indirect
C.contrived
D.response latency
All of the following are types of response bias EXCEPT _____.
A.acquiescence bias
B.extremity bias
C.self-selection bias
D.interviewer bias
Which of the following represents a situation that makes some potential competitive
advantage possible for a business?
A.business threat
B.forward linkage
C.symptom
D.business opportunity
Which of the following is an organized collection of computer hardware, software, data,
and personnel designed to capture, store, update, manipulate, analyze, and immediately
display information about worldwide business activities?
A.Internet
B.Intranet
C.global information system
D.global positioning satellite system
Which experimental design involves manipulating a single independent variable to
observe its effect on a single dependent variable?
A.primary experimental design
B.basic experimental design
C.factorial experimental design
D.counterbalanced experimental design
A mathematical way of simplifying factor analysis results is _____.
A.factor loading
B.factor reduction
C.factor rotation
D.factor analysis
Who is responsible for client contact, project design, preparation of proposals, selection
of research suppliers, and supervision of data collection, analysis, and reporting
activities?
A.director of business research
B.manager of decision support systems
C.research analyst
D.research vice president
If a bank wants to differentiate between successful and unsuccessful credit risks for
home mortgage loans, it should use _____.
A.factor analysis
B.multidimensional scaling
C.MANOVA
D.discriminant analysis
The simplest form of secondary-data research is _____.
A.fact-finding
B.model building
C.forecasting sales
D.database marketing
All of the following are ways to reduce demand characteristics EXCEPT _____.
A.use an experimental disguise
B.administer multiple experimental treatment levels to each subject
C.use a "blind" experimental administrator
D.isolate experimental subjects
When an Internet user sets up his computer so that it will send him regular news about
his favorite professional football team, this is an example of the application of _____.
A.push technology
B.pull technology
C.smart agent software
D.RFID
What type of variable is "gender"?
A.continuous variable
B.primary variable
C.dependent variable
D.categorical variable
_____ is the formal, objective measurement and appraisal of the extent a given activity,
project, or program has achieved its objectives or whether continuing programs are
presently performing as projected.
A.Monitoring research
B.Performance research
C.Comprehensive research
D.Evaluation research
A concept that is not directly observable or measurable but can be estimated through
proxy measures is called a(n) _____.
A.indirect construct
B.secondary construct
C.higher order construct
D.latent construct
Which type of research tries to verify a theory or to learn more about a business concept
and is not intended to solve a particular business problem?
A.performance-monitoring research
B.basic research
C.total quality management
D.the scientific method
You are designing a research study and are determining the appropriate statistical
technique to use. List the factors you should consider when choosing the appropriate
statistical technique.
_____ validity is the degree that a measure covers the breadth of the domain of interest.
Explain why business research, like all business activity, continues to change.
Discuss the elements of data files, such as field, string characters, record, data file, and
value label.
Questions that suggest or imply a certain answer are called ______ questions.
Explain when research should be conducted externally and when it should be done
internally.
A rating scale instrument similar to a semantic differential that measures the behavioral
intentions of subjects toward future actions is called a(n) _____.
When a third variable changes in important ways the relationship between an
independent variable and a dependent variable, this third variable is called a(n) ______
variable.
Numerical, text, voice, and image data that enter a decision support system are known
as ______.
Multivariate dependence techniques are variants of the _____.
In using the t-test to compare the difference between the means of two groups, the
formula for determining the degrees of freedom is ______.
The square of the correlation coefficient is called the _____.
Income is an example of a(n) ______ variable.
In a correlation matrix, the values in the main diagonal equal ______.
When potential respondents are asked to agree to a large request (e.g. a 2-hour depth
interview), and when they refuse, are asked if they would agree to a short 15-minute
interview, this is an example of the ______ technique.
Discuss what is included in the body of a research report.
Explain how a basic marketing research report differs from an applied market research
report.
Multivariate techniques that try to group things together are known as ______ methods.
