Which of the following expresses the research objectives in terms of questions that can
be addressed by research?
A.situation analysis
B.dependent variable
C.research question
D.independent variable
_____ is the process of changing the data from their original form to a format suitable
for performing a data analysis addressing research objectives.
A.Data coding
B.Data editing
C.Data entry
D.Data transformation
If a researcher wants to summarize the responses of subjects by gender and awareness
of a particular brand (“Yes” or “No”), he or she would use a ______ contingency table.
A.1 x 2
B.2 x 2
C.2 x 3
D.normal
A researcher is interested in knowing the median income of residents in the state of
Ohio and has found several sources with this information. He is comparing the
information from each source to verify the information. This researcher is performing a
_____.
A.reliability assessment
B.data conversion
C.cross-check
D.data transformation
_____ is the accuracy of a measure or the extent to which a score truthfully represents a
concept.
A.Reliability
B.Validity
C.Consistency
D.Authenticity
All of the following are common sampling criteria EXCEPT _____.
A.degree of accuracy required
B.size of the population
C.resources available
D.time available to conduct the research
Which of the following is the key indicator of whether or not a hypothesis can be
supported?
A.critical value
B.significance level
C.chi-square
D.degrees of freedom
A researcher collecting data from households across the country at the same time is
conducting a(n) _____ study.
A.spanning
B.longitudinal
C.cross-sectional
D.linked
All of the following are business orientations EXCEPT _____.
A.management-oriented
B.product-oriented
C.production-oriented
D.marketing-oriented
In a study comparing the means of two groups in which there are 45 males in Group 1
and 37 females in Group 2, the degrees of freedom for this study when using the t-test
for the difference between means is:
A.84
B.80
C.82
D.160
Which type of t-test is appropriate to test the following hypothesis?
H: The number of employees who commute to work is greater than ten.
A.Type I
B.Type II
C.one-tailed
D.two-tailed
Which of the following represents the standard deviation of the sampling distribution?
A.range
B.standard median
C.dispersion
D.standard error of the mean
An analysis of the basic cross-tabulation for each level of a variable not previously
considered, such as subgroups of the sample, is referred to as _____.
A.group analysis
B.cluster analysis
C.ANOVA
D.elaboration analysis
When subjects act differently because they are aware that they are in an experiment,
this is called the _____.
A.history effect
B.Hawthorne effect
C.maturation effect
D.Likert effect
All of the following are gaps that represent problems EXCEPT _____.
A.actual business performance is less than possible business performance
B.actual business performance is greater than expected business performance
C.actual business performance is worse than expected business performance
D.expected business performance is greater than possible business performance
A researcher is testing a hypothesis and is examining the data to determine whether or
not the observed relationship between a salesperson’s age and sales are significantly
related. Which of the following will he use to determine the significance level of the
results?
A.c
B.e
C.y-value
D.p-value
When a field interviewer attempts to obtain a respondent’s agreement to participate in a
90-minute depth interview after the respondent has already answered two short
questions from the interviewer, this is an example of _____.
A.the door-in-the-face technique
B.probing
C.the foot-in-the-door technique
D.verification
In writing a research report, the idea that “all parts needed for effective communication
should be included, and no more than this” deals with which aspect of the report?
A.distortion
B.format
C.formality
D.synergy
When a marketing vice-president tells the marketing department to schedule a test
market in Dallas because he feels that this city is “typical” of the composition of the
target market for a new product nationally, this is an example of what type of sample?
A.judgment sample
B.area sample
C.cluster sample
D.convenience sample
A written statement of a research study and its results is known as a _____.
A.communicator
B.medium
C.field of experience
D.research report
Melanie is using the Internet to gather information designed to detect changes in her
company’s external operating environment. What is Melanie performing?
A.environmental scanning
B.behavioral tracking
C.search engine optimization
D.electronic data interchange
For a one-group t-test, the degrees of freedom are _____.
A.n + 1
B.n(n – 1)
C.n – 1
D.n(n + 1)
All of the following are basic aspects of validity EXCEPT _____.
A.primary validity
B.face validity
C.construct validity
D.criterion validity
Secondary data that originate inside the organization are called _____.
A.first order data
B.internal and proprietary data
C.exclusive data
D.valid data
Which multivariate analysis statistically identifies a reduced number of factors from a
larger number of measured variables?
A.factor analysis
B.regression
C.discriminant analysis
D.logit analysis
Kamal is assigned to a group in an experiment examining the effectiveness of zinc on
diminishing the symptoms of a cold. He didn’t know it, but the capsule he received
didn’t contain any zinc in it. In fact, it was just a sugar pill. The other group of subjects
received the true zinc supplements, and researchers compared the number of days
subjects felt cold symptoms. Kamal was assigned to which group in the experiment?
A.primary
B.experimental
C.control
D.blocking
A list of elements from which the sample may be drawn is called a _____.
A.parameter list
B.probability sample
C.population parameter
D.sampling frame
A(n) _____ is a subset, or some part, of a larger population.
A.slice
B.census
C.element
D.sample
All of the following are elements of the summary of research report EXCEPT _____.
A.recommendations, or suggestions for action, based on the conclusions
B.objective of the report
C.the methodology and the major results
D.detailed charts and tables with results
The manager who writes the report would be part of which element of the
communication process?
A.medium
B.message
C.communicator
D.audience
An unstructured, free-flowing interview with a small group of people led by a trained
moderator is called a(n) _____.
A.interaction group interview
B.focus group interview
C.depth interview
D.ethnographic interview
Going from data to information to intelligence is like a funnel. Explain what that
means.
When a research study has been poorly designed, it suffers from ______ error.
Define field editing and list the three things a field supervisor is looking for when
conducting field editing.
The part of the body of the research report that discusses the specific objectives of the
research project is known as the ______ section of the report body.
A(n) _____ is a graphical way of showing a frequency distribution in which the height
of a bar corresponds to the frequency of a category.
When a respondent fails to answer a survey question in a personal interview, this is
called an item ______.
Compare and contrast a Likert scale with a semantic differential scale.
Give examples of various external sources of secondary data and discuss how
information, as a product, is distributed.
Compare and contrast internal validity and external validity and discuss which one is
most important in experimental research.
Explain how experimental research differs from survey research.
Explain the advantages of a between-subjects experimental design over a
within-subjects design.
When a researcher uses a “trial run” with a group of people to try to discover any
problems with a survey before it is mailed to the sample of potential respondents, this is
called a(n) ______ of the survey.
A company’s private computer network that uses Internet standard but which is
accessible only by its own employees is known as a(n) ______.
You have been asked to conduct a study among business owners in Brazil using a
questionnaire that was previously administered in another study of business owners in
the United States. The survey will be administered in Portuguese, the language spoken
by the business owners in Brazil. Describe what you should do before administering the
questionnaire in Brazil.
_____ produce differences in the dependent variable between experimental cells based
on combinations of variables.
A correlation coefficient indicates both the ______ of the relationship between two
variables and the ______ of this relationship.
An estimate of the population mean in the form of a single value is called a(n) _____.