When a test market is conducted in five retail stores in Erie, Pennsylvania, this is an
example of an external experiment.
An effective oral presentation of a research report is one that is consistent across all
audiences.
A theory is an abstract, untestable explanation of some events.
The hierarchy of theory organizes concepts in sequence from the most concrete and
individual to the most general.
A syndicated service is a research supplier that provides standardized information for
many clients in return for a fee.
A researcher must calculate the population mean to calculate the confidence intervals.
Researchers usually are most interested in the marginals in a contingency table.
If a respondent does not understand a question, interviewers should be instructed to
rephrase the question in different words to enable better understanding.
When a sudden change in the business situation takes place, it can be easier to define
the problem.
Direct observation is a straightforward attempt to observe and record what naturally
occurs.
Mechanical observation best suits a situation or behavior that is not easily predictable in
advance of the research.
A primary advantage of the case study is that an entire organization or entity can be
investigated in depth.
A reverse directory provides, in a different format, the same information contained in a
telephone directory.
SPSS and SAS are common statistical software packages used in business research.
The statistical significance of a correlation can be tested using the t-test.
Research should be conducted regardless of how long it will take to perform.
The symbol for the Pearson product-moment correlation coefficient is b.
A cohort effect in an experiment is a function of time and the naturally occurring events
that coincide with growth and experience.
If between 125 and 150 units of a product have been produced each day during the past
month, the range of this production is 150 units.
Combining the data from adjacent categories of a Likert-scale item is a common form
of data transformation.
An important aspect of the field supervisor’s job is to ensure that the study’s sampling
plan is being conducted according to the research design.
The constant-sum scale demands that respondents divide points among several
attributes to indicate their relative importance.
Interviewer training sessions should include instructions as to how to close the
interview with the respondent in a graceful manner.
An index measure assigns a value based on how characteristic an observation is of the
thing being measured.
A common form of elaboration analysis is to do cross-tabulation of data within
subgroups of the sample under study.
In hypothesis testing, the symbol typically used to specify the significance level of the
test is b.
A bigger sample is needed if the elements of the population are quite diverse compared
to if the elements of the population are quite similar.
Systematic errors are also called sampling errors.
The most refined measure of website traffic is click-through rate (CTR).
The paging layout format on an Internet questionnaire (going from screen to screen)
greatly facilities skip patterns.
Relatively formal and very formal research reports include a letter of transmittal, which
has the purpose of releasing or delivering the report to the recipient.
Implementing a total quality management program requires considerable survey
research.
Index numbers allow researchers to track a variable’s value over time and compare a
variable with other variables.
The presence of an interviewer typically decreases the response rate over what typically
happens in a mail survey.
A t-test is not appropriate and should not be used when the sample size is greater than
30.
As sample size decreases, random sampling error decreases.
Stratified samples can be proportional or disproportional.
When a researcher wants to estimate national market share based on the results of the
test market for a new product in St. Louis and Kansas City, this is an example of _____.
A.descriptive statistics
B.the central limit theorem
C.inferential statistics
D.the standardized normal distribution
Jackie has noticed that when the temperature rises, sales at her clothing boutique also
rise. This is an example of _____.
A.concomitant variation
B.nonspurious variation
C.linear variation
D.absolute variation
Which type of scale is the following?
A.balanced
B.Thurstone
C.unbalanced
D.semantic differential
Caleb’s job at a research firm is to provide technical assistance with questionnaire
design. Which of the following best describes Caleb’s job title?
A.director of research
B.research assistant
C.forecast analyst
D.research generalist
Stephanie was asked to look at a picture of a woman sitting on a deserted beach and to
describe what was happening in the picture. She was then asked to tell what might
happen next. Stephanie was participating in a(n) _____.
A.aptitude test
B.focus interview
C.thematic apperception test
D.focus blog
All of the following measure physiological reactions EXCEPT _____.
A.eye-tracking monitor
B.pupilometer
C.scanning systems
D.voce-pitch analysis
A researcher hypothesizes that males and females differ with respect to attitude toward
sports sponsorships. To investigate this hypothesis that these two groups’ attitudes
differ, he will use a _____.
A.bivariate test of differences
B.univariate test of differences
C.multivariate test of differences
D.cluster analysis
Which of the following measures involuntary changes in the electrical resistance of the
skin?
A.eye-tracking monitor
B.psychogalvanometer
C.epidermal monitor
D.voice-pitch analysis
All of the following are qualitative research orientations EXCEPT _____.
A.phenomenology
B.grounded theory
C.case studies
D.ANOVA
Observable cues that serve as a signal of a problem because they are caused by that
problem are called _____.
A.symptoms
B.leading indicators
C.forward linkages
D.descriptors
Explain why researchers often look for secondary data first when conducting research
but also discuss the drawbacks of using secondary data.
Which of the following refers to concepts measured with multiple variables?
A.operation
B.construct
C.concept
D.scale
Commercial providers of research services are called _____.
A.research suppliers
B.research generalists
C.research analysts
D.research syndicators
The formula below is the formula for the ______ .
A.standard deviation
B.standard error of the mean
C.standard error of the proportion
D.variance
Which of the following is TRUE regarding U.S. government sources of secondary data?
A.Most of the data published by the U.S. federal government can be counted on for
accuracy and quality of investigation.
B.Provides a real-time view of business news and financial statistics including stock
values, exchange rates, and more.
C.Provides customer satisfaction ratings for hundreds of large firms doing business in
the United States.
D.Reports market-share data using Universal Product Codes (UPC) and optical
scanning at retail store checkouts.
_____ is a way of studying culture through methods that involve becoming highly
active within that culture.
A.Grounded theory
B.Ethnography
C.Phenomenology
D.Case studies
A 3 x 2 experimental design requires ______ combinations of subgroup cells.
A.two
B.five
C.six
D.nine
Experiments are widely used in which type of research designs?
A.causal
B.descriptive
C.exploratory
D.nonspurious
What type of scale is the following?
Contemporary ___ ___ ___ ___ ___ ___ Traditional
A.Likert
B.graphic rating
C.Thurstone
D.semantic differential
When a researcher wishes to analyze data that is nominal, which type of statistics is
appropriate?
A.Type I
B.Type II
C.parametric
D.nonparametric
A data error that the respondent is not responsible for creating is called a(n) _____
error.
A.systematic
B.nonrespondent
C.random
D.raw data
Which attitude component represents a person’s awareness and knowledge of the
relative matter?
A.affective
B.cognitive
C.behavioral
D.personal
When a respondent tells an interviewer that his annual income last year was $50,000
because he is embarrassed to admit that it was $25,000, this is an example of _____.
A.nonresponse error
B.auspices bias
C.interviewer cheating
D.deliberate falsification
A Web site address that Web browsers recognize is called a(n) _____.
A.URL
B.EDI
C.DSS
D.UPC
Codes are rules for ______ data.
A.interpreting
B.classifying
C.recording
D.all of these choices
All of the following are measures of central tendency EXCEPT _____.
A.mode
B.standard deviation
C.median
D.mean
When a phone interviewer asks a respondent if they would be willing to fill out a ten-
page survey that would be mailed to them the following week, and when receiving a
negative response to that request, asks the respondent if she would answer three short
questions over the phone at the present time, this is an example of _____.
A.the foot-in-the-door technique
B.probing
C.the door-in-the-face technique
D.verification
Managers of field operations perform which function?
A.select fieldworkers
B.train fieldworkers
C.control fieldworkers
D.all of these choices
A researcher who administers the same scale to the same respondents at two separate
times to test for stability is using which method of assessing the scale’s reliability?
A.coefficient alpha
B.split-half method
C.test-retest method
D.before/after method
A psychology professor is conducting an experiment in which subjects perform memory
tasks. There are four groups, each participating in different buildings on campus.
During the time of the experiment one group was in a building near a dumpster that was
being emptied by a big, noisy trash truck. The other groups weren”t close enough to
hear the noise. Which type of error does this introduce into the research?
A.systematic error
B.sampling error
C.testing error
D.interference error
When a researcher combines the “Strongly Disagree” and “Disagree” responses on a
Likert scale item to a single “Strongly Disagree/Disagree” percentage, this is an
example of _____.
A.data indexing
B.collapsing the data
C.the outlier effect
D.a box and whisker plot
All of the following are elements of the communication process EXCEPT _____.
A.message
B.regulations
C.feedback
D.audience
Which of the following contain the captions for the rows of a table?
A.boxheads
B.footnotes
C.source notes
D.stubheads
If the analysis predicts several continuous dependent variables with several categorical
independent variables, the appropriate statistical technique is _____.
A.multiple regression
B.multiple discriminant analysis
C.conjoint analysis
D.MANOVA
A(n) _____ searches through the Internet almost instantly looking for content
containing specific words.
A.environmental scan
B.history sniff
C.web craw
D.keyword search
Name and define the primary types of fixed-alternative questions.
The difference between the results of a sample and the results of a census that is
conducted with identical procedures is called ______ error.
Compare and contrast dependence and interdependence techniques. List the statistical
techniques for both.
Explain why and how a business researcher uses factor analysis.
Describe the purpose of the oral presentation and list suggestions for effective
presentations.
Explain how business research contributes to business success.
The regression parameter that represents the height of the regression line relative to
horizontal is _____.
When responses to two rating scale questions are plotted in four quadrants of a two-
dimensional graph, this is called ______ analysis.
A decision support system that gathers information about customers such as sales
history and customer preferences is known as a(n) _____ system.
Explain how a researcher makes causal inferences.
Define one- and two-tailed univariate tests and describe when each is appropriate. Give
an example hypothesis that can be tested with each test.
If the purpose of the regression analysis is forecasting, then _____ parameter estimates
must be used.
Describe a constant-sum scale and discuss when a researcher might use this type of
scale. What is a flaw of this type of scale?
The two types of business research based on the specificity of its purpose are called
basic and _____ research.
An effect due to a specific combination of independent variables is called a(n) _____
effect.
A specified range of numbers within which a population mean is expected to lie is
known as the ______ estimate.
Compare and contrast the three degrees of causality.
When a manager has sufficient information to make a good decision, the information is
said to be ______.
When initial subjects are selected randomly and additional subjects are obtained from
recommendations of names from the initial subjects, this is a(n) ______ sampling
technique.