Archives: Quiz

The Edsel car is proof that effective advertising can sell anything. Despite their low cost, mass market paperbacks represent the smallest segment of the industry in terms of units sold. Answer: F The circulation of tabloid newspapers such as the […]

After agreeing to a costly settlement with several states in 1998, the tobacco industry reduced its advertising spending to almost zero that year. Under the Radio Act of 1927, broadcasters were allowed to own their radio channels. Answer: F According […]

The global economy has reduced prices to the point where most low-paid workers in Third World factories can afford the stereos and TV sets they help manufacture. When someone put poison in a few bottles of Tylenol, company executives decided […]

from the Middle Ages featured decorative, colorful designs and illustrations on each page. For the first half of the twentieth century, local and state film review boards were considered constitutional. Answer: T Ivy Ledbetter Lee used PR techniques to defuse […]

Hollywood produces the most movies of any film industry in the world. An FCC study found that local cable TV companies that face competition have lower monthly rates than cable companies in noncompetitive markets. Answer: T An oligopoly exists when […]

CATV stands for “__________ antenna television.” Compared with World War II and Vietnam, the war in Iraq has been a safe haven for reporters and other media workers. Answer: F A war among vinyl recording disk formats in the late […]

Most Web sites follow an “opt-in” data policy when collecting information from online consumers. With the establishment of the Corporation for Public Broadcasting in 1967, nonprofit radio and television stations no longer had to ask their audiences for financial support. […]

Government controls over business were drastically weakened during the presidency of Ronald Reagan (1981–1989). The rise of book superstores and online retailers has caused independent bookstores’ business to drop significantly. Answer: T Individuals and organizations with extensive PR resources usually […]

The system of sending electrical impulses from a transmitter through a cable to a reception point was developed by American inventor Samuel __________. was the practice of giving reporters free rail passes with the tacit understanding that they would write […]

William Randolph Hearst reportedly once said, “The modern editor of the popular journal does not care for . The editor wants novelty.” Exxon’s response to the 1989 Valdez tanker oil spill in Alaska is an excellent example of a company’s […]

Though most news reporters won”t easily admit it, they would have a harder time doing their job without the help of PR practitioners. A type of magazine that addresses a wide variety of topics, magazines are aimed at a broad […]

The SingingFool was a big commercial disappointment, and it demonstrated that movie fans were not ready for talking pictures. Large media corporations have been afraid to use the Internet because it threatens existing business models. Answer: F Movie studios in […]

Psychographics attempts to categorize consumers by their age, gender, occupation, ethnicity, and income. Populism tries to appeal to elite people by highlighting the differences between them and the ordinary people. Answer: F The music industry—-especially major labels—-ultimately embraced the MP3 […]

refers to the merging of print and broadcast news with online news. Establishing the first “ad agencies,” purchased ad space in newspapers and sold it to various merchants. Answer: space brokers According to modern reporting rituals, journalists must rely on […]

For years, the two major components of the gaming industry have been the console makers and_________ . A. game players B. online advertisers C. smartphone makers D. game publishers E. None of the above options is correct. For most journalists, […]

Which of the following statements is true about the attempts to rein in popular music? A. Most attempts happened in the 1950s and 1960s. B. Concerns over lyrics in the mid-1980s had no effect on the music industry. C. Before […]

A. Hybrid drama B. Television specials C. Quiz-show scandals D. WTBS 1) Sylvester “Pat” Weaver 2) Charles Van Doren 3) Ted Turner 4) Mad Men The term broadcasting was originally used in__________ . A. farming B. construction C. commercial fishing […]

Which of the following is not a statement that describes the modern concept of hegemony? A. Hegemony is a good tool for encouraging conversation and debate. B. Hegemony was a technique recommended by modern public relations founder Edward Bernays as […]

A. Mass market paperbacks B. Reference books C. Textbooks D. Trade books 1) Art and travel 2) Encyclopedias 3) El-hi 4) The instant book In 1972, the FCC required cable systems to provide and fund a tier of__________ dedicated to […]

Which of the following best sums up the advantages and disadvantages of FM radio versus AM? A. FM included less static, had better sound fidelity, but traveled for shorter distances. B. FM included less static, could travel longer distances, but […]

According to the textbook, what is the most popular social networking site? A. Twitter B. Friendster C. MySpace D. Facebook E. Craigslist Which of the following is true about the Hollywood Ten? A. They were tried in a court of […]

Which division of the book industry makes the most money? A. Trade books B. Textbooks C. Religious books D. Mass market paperbacks E. Reference books In the textbook, the term wage gap refers to . A. the growing difference in […]

Which of the following statements best describes how the textbook characterizes the interaction of media and society? A. Media are definitely the cause of society’s problems. B. Media are just a mirror that reflects what is already in society. C. […]

What is spyware and what does it do? A. It is a way for the government to figure out if you are accessing pornography online. B. It is software that was developed by the Defense Department’s Advanced Research Projects for […]

Nintendo’s __________, a two-color handheld console introduced in 1989, popularized the game Tetris. A. Game Boy B. Xbox C. PS3 D. DS E. PlayStation Vita A. Distributes signal around a community on utility poles B. Runs from utility pole to […]

Which of the following is the publication most closely associated with the rise of modern journalism? A. Time B. USA Today C. The VillageVoice D. The New York World E. The New York Times Which of the following indicates how […]

What do the Nintendo Wii and Xbox Kinect have in common? A. They use various methods of motion detection as part of controlling the video game. B. They are examples of using interactive technology to attract nongamers. C. They require […]

The textbook suggests that closing newspaper bureau offices . A. means a better, more detailed, and more diverse view of news events for consumers B. means fewer stories and fewer versions of stories about important issues and events C. means […]

In 2012 became the most valuable company in the world, with shares worth $625.3 billion. A. Google B. Facebook C. Apple D. Disney E. Amazon The rights to use the contents of a book in another form, such as a […]

Which of the following would be okay for a journalist to accept from a news source and still avoid a conflict of interest? A. A train ride B. A meal C. Box seats for a baseball game D. A promise […]

Which of the following statements about the relationship between magazines and the Internet is false? A. The Internet was initially seen as a medium that would kill print magazines. B. Some print magazines that have folded are finding new life […]

Which kind of research method reveals correlations between two variables? A. Content analysis B. Experiment C. Political economy D. Focus group interviews E. Survey In 1912, in the first type of national action limiting the film industry, the U.S. government […]

Which of the following statements about municipal cable television systems is false? A. Communities can build their own municipal cable systems. B. Consumers in cities with municipal cable systems typically pay less for cable. C. There are only about a […]

The popularity of radio had a great impact on movie attendance in the late 1940s. The nation’s largest radio network is owned by telephone giant AT&T. Answer: F As a result of the number and diversity of cable offerings, the […]

The word magazine comes from the French term magasin, meaning ‘storehouse.” Parchment is a kind of paper made from plant reeds found along the Nile River. Answer: F Astroturf lobbying refers to phony grassroots campaigns engineered by PR firms. Answer: […]

Papyrus is a kind of paper made from treated animal skin. The Hollywood Ten were studio writers and directors jailed for leaking military secrets to the Soviet Union. Answer: F The FCC can fine broadcast stations any amount it sees […]

Assertiveness and affirming oneself involves the same kinds of communication across all cultures Describe the various marital types discussed in your book Answer: See p. 308-309 Name and explain the external obstacles to listening. Answer: See p. 148-150. These include […]

Nonverbal communication is arbitrary, ambiguous, and abstract. Low levels of conflict could reflect limited emotional depth between partners or unwillingness to engage in communication about differences Answer: T Describe the four kinds of noise and give examples of each kind […]

Explain and describe the listening process. A majority of lesbian couples create more egalitarian relationships than do either heterosexuals or gay men Answer: T The first cognitive schema we use to organize perceptions is the script Answer: F What are […]

Explain the five principles of conflict Individualism is a key value in Western cultures. Answer: T Understanding communication climates will give you insight into why you feel relaxed and comfortable in some of your relationships and uneasy and defensive in […]

Ineffective communication can hurt individuals, damage relationships, and undermine the possibility of resolving problems Ambushers listen intently to gather ammunition they can use to attack a speaker. Answer: T Historian Stephanie Coontz (2005a, 2005b), who studies the history of marriage, […]

Meiko is not very good at communicating. How can you help her become a better verbal communicator? As our symbols become increasingly abstract, the potential for confusion decreases. Answer: F How we see ourselves greatly influences our choices in potential […]

One-third of adults in the U.S. have never married, and the number of unmarried people in the U.S. has doubled in the past 25 years In the general U.S. population, 51% of people oppose or strongly oppose same-sex marriage, and […]

The majority of college students think that men should initiate and plan dates and control sexual activity In I-It communication, we do not acknowledge the humanity of other people; we may not even affirm their existence. Answer: F A friend […]

In Chapter 3 on perception and communication, the author stated that there is no intrinsic meaning in phenomena but that humans actively construct meanings and attach values. In Chapter 4, the author argued that language is powerful and that values […]

The opposite or unproductive communication of frequent interruptions is: a infrequent interruptions b cross-complaining c excessive metacommunication d validation of each other e kitchen-sinking This involves perceiving personal attacks, criticism, or hostility in communication that is not critical or mean-spirited. […]

An example of this phase is: One person in an Internet newsgroup invites another member of the group to engage in individual exchange of ideas a nascent friendship b role-limited interaction c moving toward friendship d stabilized friendship e friendly […]

Percy wants to throw a party, but thinks that no one will come to the party. He thinks if he throws a party it will be a disaster. Percy is suffering from which fallacy? a. perfection b. overgeneralization c. helplessness […]

Although passionate feelings also matter, they are less central to perceptions of love than all of the following except: a caring b honesty c respect d imagination e trust Research indicates that in general the least effective and least satisfying […]

Jenna believes that she doesn’t have an aptitude for statistics, so doesn’t put much effort into her statistics class. She performs poorly in the class, supporting her initial belief. This is an example of a(n): a. reflected appraisal. b. direct […]