from the Middle Ages featured decorative, colorful designs and
illustrations on each page.
For the first half of the twentieth century, local and state film review boards were
considered constitutional.
Ivy Ledbetter Lee used PR techniques to defuse public anger over Standard Oil’s
response to the Ludlow coal strike of 1914.
After years of going back and forth on cable rates and rules, Congress enacted
the__________ and brought cable fully under the federal rules that had long governed
the telephone, radio, and TV industries.
Of all our mass media institutions, newspapers have played the leading role in
sustaining democracy.
Music talent scouts, or__________ , discover, develop, and sometimes manage
performers.
The meaning of a message can be affected by a recipient’s gender, age, education level,
ethnicity, and occupation.
Sometimes called monopolistic competition, competition refers to a market
with many producers and sellers but only a few products within a particular category.
__________is a digital technology that enables AM and FM radio broadcasters to
multicast two or three additional compressed signals within their traditional analog
frequency.
The sale of spot ads within such shows as Today and TV specials like Peter Pan helped
to end sponsor control of TV content.
__________is a style of rap music that depicts the hardships of urban life and
sometimes glorifies the violent style of street gangs.
The way we consume media today, like watching a TV show on our own schedule
rather than when it airs on television, favors shared experiences over individual
interests.
Since its debut in 1990, the NC-17 movie rating has been a commercially successful
rating for films with adult content.
_________ is the process of creating and using symbol systems that convey information
and meaning.
Radio generates its largest profits by selling big national ads.
All six major Hollywood film studios today are owned and operated by U.S.-based
corporations.
As a result of the U.S. Supreme Court’s Paramount decision, the major film studios
divested themselves of their theaters.
The minimal-effects model of mass media research holds that the media reinforce
existing behaviors and attitudes rather than change them.
The circulation of Rolling Stonehas dropped in recent years because readers objected to
its irreverent, left-wing viewpoint.
WPP is one of the four mega-agencies that control over half the world’s advertising
revenues.