Media & Culture: Mass Communication in a Digital Age 9th Edition

A. Hybrid drama B. Television specials C. Quiz-show scandals D. WTBS 1) Sylvester "Pat" Weaver 2) Charles Van Doren 3) Ted Turner 4) Mad Men Answer: 1-B; 2-C; 3-D Answer: 1-B; 2-C; 3-D Answer: 1-B; 2-C; 3-D The term broadcasting was originally used in__________ . A. farming B. construction C. commercial fishing D. carpentry E. manufacturing Answer: A Answer: A Answer: A Given that percent

After agreeing to a costly settlement with several states in 1998, the tobacco industry reduced its advertising spending to almost zero that year. Answer: F Answer: F Answer: F Under the Radio Act of 1927, broadcasters were allowed to own their radio channels. Answer: F Answer: F Answer: F According to the textbook, the mass media are

Which of the following statements about municipal cable television systems is false? A. Communities can build their own municipal cable systems. B. Consumers in cities with municipal cable systems typically pay less for cable. C. There are only about a hundred municipal cable services across the country. D. In most cases, municipal cable systems

According to the textbook, what is the most popular social networking site? A. Twitter B. Friendster C. MySpace D. Facebook E. Craigslist Answer: D Answer: D Answer: D Which of the following is true about the Hollywood Ten? A. They were tried in a court of law, and evidence was presented to show they were helping America's enemies. B. They

Which of the following statements about the relationship between magazines and the Internet is false? A. The Internet was initially seen as a medium that would kill print magazines. B. Some print magazines that have folded are finding new life on the Internet. C. Online-only magazines have gained journalistic credibility. D. The Internet gives

The popularity of radio had a great impact on movie attendance in the late 1940s. Answer: T Answer: T Answer: T The nation's largest radio network is owned by telephone giant AT&T. Answer: F Answer: F Answer: F As a result of the number and diversity of cable offerings, the major networks (ABC, CBS, and NBC) have lost

What is spyware and what does it do? A. It is a way for the government to figure out if you are accessing pornography online. B. It is software that was developed by the Defense Department's Advanced Research Projects for spying on Russia. C. It is a computer program that lets you access

The Edsel car is proof that effective advertising can sell anything. Answer: F Answer: F Answer: F Despite their low cost, mass market paperbacks represent the smallest segment of the industry in terms of units sold. Answer: F Answer: F Answer: F The circulation of tabloid newspapers such as the National Enquirer declined after their peak

For years, the two major components of the gaming industry have been the console makers and_________ . A. game players B. online advertisers C. smartphone makers D. game publishers E. None of the above options is correct. Answer: D Answer: D Answer: D For most journalists, the bottom line is . A. "Do unto others as you would have

What do the Nintendo Wii and Xbox Kinect have in common? A. They use various methods of motion detection as part of controlling the video game. B. They are examples of using interactive technology to attract nongamers. C. They require a gamer to move around more than game systems with traditional controllers. D. They

Which of the following would be okay for a journalist to accept from a news source and still avoid a conflict of interest? A. A train ride B. A meal C. Box seats for a baseball game D. A promise of greater access to an important figure in exchange for positive stories E. None of the

from the Middle Ages featured decorative, colorful designs and illustrations on each page. Answer: Illuminated manuscripts Answer: Illuminated manuscripts Answer: Illuminated manuscripts For the first half of the twentieth century, local and state film review boards were considered constitutional. Answer: T Answer: T Answer: T Ivy Ledbetter Lee used PR techniques to defuse public anger

Which kind of research method reveals correlations between two variables? A. Content analysis B. Experiment C. Political economy D. Focus group interviews E. Survey Answer: E Answer: E Answer: E In 1912, in the first type of national action limiting the film industry, the U.S. government banned the interstate commerce of which kinds of films? A. Pornographic films B. Boxing

Which division of the book industry makes the most money? A. Trade books B. Textbooks C. Religious books D. Mass market paperbacks E. Reference books Answer: A Answer: A Answer: A In the textbook, the term wage gap refers to . A. the growing difference in pay based on gender B. the downsizing of traditional newsrooms, with fewer reporters earning

Government controls over business were drastically weakened during the presidency of Ronald Reagan (1981--1989). Answer: T Answer: T Answer: T The rise of book superstores and online retailers has caused independent bookstores' business to drop significantly. Answer: T Answer: T Answer: T Individuals and organizations with extensive PR resources usually receive more coverage in the media

The system of sending electrical impulses from a transmitter through a cable to a reception point was developed by American inventor Samuel __________. Answer: Morse Answer: Morse Answer: Morse was the practice of giving reporters free rail passes with the tacit understanding that they would write glowing reports about rail travel. Answer:

CATV stands for "__________ antenna television." Answer: community Answer: community Answer: community Compared with World War II and Vietnam, the war in Iraq has been a safe haven for reporters and other media workers. Answer: F Answer: F Answer: F A war among vinyl recording disk formats in the late 1940s and early 1950s resulted in

Which of the following best sums up the advantages and disadvantages of FM radio versus AM? A. FM included less static, had better sound fidelity, but traveled for shorter distances. B. FM included less static, could travel longer distances, but had uneven results with pitch. C. FM was an older, cheaper technology, but

In 2012 became the most valuable company in the world, with shares worth $625.3 billion. A. Google B. Facebook C. Apple D. Disney E. Amazon Answer: C Answer: C Answer: C The rights to use the contents of a book in another form, such as a screenplay, are called A. royalties B. residuals C. subsidiary rights D. an advance E. bonus money Answer:

The textbook suggests that closing newspaper bureau offices . A. means a better, more detailed, and more diverse view of news events for consumers B. means fewer stories and fewer versions of stories about important issues and events C. means newspapers are hiring more reporters to staff their central news offices D. means newspapers

Papyrus is a kind of paper made from treated animal skin. Answer: F Answer: F Answer: F The Hollywood Ten were studio writers and directors jailed for leaking military secrets to the Soviet Union. Answer: F Answer: F Answer: F The FCC can fine broadcast stations any amount it sees fit for indecent incidents. Answer: F Answer: F Answer: F There

refers to the merging of print and broadcast news with online news. Answer: Convergence Answer: Convergence Answer: Convergence Establishing the first "ad agencies," purchased ad space in newspapers and sold it to various merchants. Answer: space brokers Answer: space brokers Answer: space brokers According to modern reporting rituals, journalists must rely on outside expert sources

William Randolph Hearst reportedly once said, "The modern editor of the popular journal does not care for . The editor wants novelty." Answer: facts Answer: facts Answer: facts Exxon's response to the 1989 Valdez tanker oil spill in Alaska is an excellent example of a company's use of thoughtful crisis management to help

Which of the following statements best describes how the textbook characterizes the interaction of media and society? A. Media are definitely the cause of society's problems. B. Media are just a mirror that reflects what is already in society. C. Violent movies and song lyrics, not media, cause school violence. D. How much media

Most Web sites follow an "opt-in" data policy when collecting information from online consumers. Answer: F Answer: F Answer: F With the establishment of the Corporation for Public Broadcasting in 1967, nonprofit radio and television stations no longer had to ask their audiences for financial support. Answer: F Answer: F Answer: F The Motion Picture Patents Company

Nintendo's __________, a two-color handheld console introduced in 1989, popularized the game Tetris. A. Game Boy B. Xbox C. PS3 D. DS E. PlayStation Vita Answer: A Answer: A Answer: A A. Distributes signal around a community on utility poles B. Runs from utility pole to subscriber's home C. Processes signals received from program suppliers 1) Headend 2)Trunk cable 3) Tap line

The SingingFool was a big commercial disappointment, and it demonstrated that movie fans were not ready for talking pictures. Answer: F Answer: F Answer: F Large media corporations have been afraid to use the Internet because it threatens existing business models. Answer: F Answer: F Answer: F Movie studios in the United States still practice block booking

A. Mass market paperbacks B. Reference books C. Textbooks D. Trade books 1) Art and travel 2) Encyclopedias 3) El-hi 4) The instant book Answer: 1-D; 2-B; 3-C; 4-A Answer: 1-D; 2-B; 3-C; 4-A Answer: 1-D; 2-B; 3-C; 4-A In 1972, the FCC required cable systems to provide and fund a tier of__________ dedicated to local education, government, and the

The global economy has reduced prices to the point where most low-paid workers in Third World factories can afford the stereos and TV sets they help manufacture. Answer: F Answer: F Answer: F When someone put poison in a few bottles of Tylenol, company executives decided to withhold comment for a few days

Psychographics attempts to categorize consumers by their age, gender, occupation, ethnicity, and income. Answer: F Answer: F Answer: F Populism tries to appeal to elite people by highlighting the differences between them and the ordinary people. Answer: F Answer: F Answer: F The music industry----especially major labels----ultimately embraced the MP3 format by supporting services like iTunes.

Which of the following is not a statement that describes the modern concept of hegemony? A. Hegemony is a good tool for encouraging conversation and debate. B. Hegemony was a technique recommended by modern public relations founder Edward Bernays as a way to control public opinion. C. Hegemony's qualities are often defined or reinforced

The word magazine comes from the French term magasin, meaning 'storehouse." Answer: T Answer: T Answer: T Parchment is a kind of paper made from plant reeds found along the Nile River. Answer: F Answer: F Answer: F Astroturf lobbying refers to phony grassroots campaigns engineered by PR firms. Answer: T Answer: T Answer: T The television network ABC is owned

Which of the following statements is true about the attempts to rein in popular music? A. Most attempts happened in the 1950s and 1960s. B. Concerns over lyrics in the mid-1980s had no effect on the music industry. C. Before rock-and-roll music, there were no clashes between older and younger generations over music. D.

Though most news reporters won"t easily admit it, they would have a harder time doing their job without the help of PR practitioners. Answer: T Answer: T Answer: T A type of magazine that addresses a wide variety of topics, magazines are aimed at a broad national audience. Answer: general-interest Answer: general-interest Answer: general-interest restraint is the

Hollywood produces the most movies of any film industry in the world. Answer: F Answer: F Answer: F An FCC study found that local cable TV companies that face competition have lower monthly rates than cable companies in noncompetitive markets. Answer: T Answer: T Answer: T An oligopoly exists when there is a lot of variety

Which of the following is the publication most closely associated with the rise of modern journalism? A. Time B. USA Today C. The VillageVoice D. The New York World E. The New York Times Answer: E Answer: E Answer: E Which of the following indicates how radio listeners today are different from radio listeners