Which of the following is the publication most closely associated with the rise of
modern journalism?
A. Time
B. USA Today
C. The VillageVoice
D. The New York World
E. The New York Times
Which of the following indicates how radio listeners today are different from radio
listeners in the 1930s?
A. Listeners today are loyal to specific stations or formats rather than to specific shows.
B. Listeners today tune in at a specific time to hear their favorite radio programs,
rather than cruising through stations.
C. Peak listening occurs in the evening hours today, rather than during drive time.
D. Today, people listen to their radio at home more than people did in the 1930s.
E. None of these options is correct.
Which of the following is not one of the ways record companies, composers, and
recording artists make their money?
A. The direct sale of CDs and digital downloads at retail stores
B. Charging fees to radio stations that play their music
C. The illegal sharing of songs via computer files
D. Selling albums and songs on sites like iTunes and Amazon
E. All of the options are correct.
__________are one of the longest-running serial programs in the history of television.
A. Workplace comedies
B. Daytime soap operas
C. Sitcoms
D. Hybrid dramas
E. Anthology dramas
Sugarhill Gang’s 1979 hit “Rapper’s Delight” __________.
A. became the first No. 1 hip-hop album on the popular charts
B. infused hip-hop with a political take on ghetto life
C. sampled part of another song, a practice common to hip hop
D. was part of the subgenre known as gangster rap
E. was covered more successfully by white artists
The final part of the cable system that actually brings the cable into the home is
called__________ .
A. feeder or trunk cable
B. headend
C. cathode ray tube
D. fiber-optic cable
E. drop or tap line
According to the textbook, the mass media have passed through which five historical
stages?
A. Voice, pen, press, telegraph, computer
B. Ancient, medieval, Renaissance, modern, postmodern
C. Speech, manuscript, book, image, information
D. Face-to-face, local, regional, national, global
E. Oral, written, print, electronic, digital
Grunge music became a significant form of rock and roll in 1992 as a result of a
breakthrough album by Nirvana.
The two significant features of yellow journalism were an emphasis on crime and
disasters and
A. an emphasis on objectivity
B. an emphasis on cooking tips
C. crusading for the common people
D. an emphasis on color photos
E. None of the above options is correct.
The creators of works such as books, music, lyrics, movies, and TV programs are
protected if someone tries to make money off their work because of .
A. copyright law
B. libel
C. fair use
D. limited privilege
E. public domain
In the twentieth century, advertising .
A. influenced the change from a producer-driven to a consumer-driven economy
B. stimulated demand for new products
C. showed how new products improved daily life
D. spread messages about new products across the country
E. All of the options are correct.
The question “Why do we use the media?” is often asked under the model.
A. uses and gratifications
B. selective exposure and retention
C. hypodermic-needle
D. marketing research
E. propaganda analysis
About 80 percent of ads in colonial newspapers concerned land sales, transportation
announcements, and .
A. restaurants and pubs
B. runaway slaves
C. job notices
D. pistols and other firearms
E. patent medicines
Which of the following is a way cable channels have achieved success?
A. Creating programs that target the largest possible mass audience
B. Avoiding being “bundled” with other channels as part of a package deal
C. Finding and catering to the needs of a niche audience with specific interests
D. Emulating broadcast network programming
E. None of the above options is correct.
Which of the following is the correct chronological order (oldest to newest) in which
musical genres first became popular?
A. Hip-hop, rock, punk, jazz, grunge
B. Jazz, punk, hip-hop, rock, grunge
C. Punk, jazz, grunge, hip-hop, rock
D. Jazz, rock, punk, hip-hop, grunge
E. Grunge, hip-hop, punk, rock, jazz
Angry Birdsis an example of a(n) __________game.
A. adventure
B. action
C. role-playing
D. strategy
E. casual
Univision is the top __________broadcaster in the United States.
A. nonprofit
B. European
C. alternative
D. Spanish-language
E. None of the above options is correct.
In terms of ownership structure and business models, the magazine industry has the
most in common with which other form of mass media?
A. Book publishing
B. The recording industry
C. The Internet
D. Movies
E. Cable television
Which of the following statements about public broadcasting is true?
A. It would have lost all funding from the government if the Senate hadn”t killed a 2011
effort by a Republican-controlled House of Representatives.
B. Public broadcasting hopes to increase corporate contributions with on-air
promotional messages.
C. One of its main missions continues to be providing educational children’s
programming.
D. The bulk of the funding for public broadcasting comes from viewers, listeners, and
corporations.
E. All of the options are correct.
Rules of punctuation, capitalization, and spacing of written words were
developed .
A. during the Middle Ages by scribes
B. in 1452 by printer Johannes Gutenberg
C. in the 1500s for the publication of Canterbury Tales
D. in the ninth century by Wang Chieh for the Diamond Sutra
E. during the Renaissance by Leonardo DaVinci
Adopted by 95 percent of the movie industry during most of the 1930s, 1940s, and
1950s, the Motion Picture Production Code would have allowed .
A. showing a minister of religion as the hero of a story
B. showing a gangster as the hero of a story
C. a scene with lots of passionate kissing
D. comedy classified as “toilet humor”
E. a joke about a traveling salesman and a farmer’s daughter
In the nineteenth century, critics felt which of the following might create havoc?
A. Mary Wollstonecraft Shelley’s Gothic novel Frankenstein
B. Populism
C. “Mash-ups” such as Pride and Prejudice and Zombies
D. Rising literacy rates among the working class
E. Increased access to technology
Gaming emerged as an online, multiplayer social activity with the introduction of the
Sega Dreamcast in 1999, the first console to feature__________.
A. a motion-sensing controller
B. 3-D graphics
C. a built-in modem
D. joysticks
E. All of the options are correct.
Within the magazine publishing industry, the department that typically monitors
single-copy and subscription sales is known as the .
A. advertising and sales department
B. circulation and distribution department
C. table of contents department
D. editorial department
E. production and technology department
Like advertising and public relations, magazines have played an important role in
.
A. exposing government corruption
B. transforming the United States from a producer society to a consumer society
C. forcing change in powerful institutions
D. giving a voice to ordinary American citizens
E. None of the above options is correct.
The Pentagon Papers case involved which of the following legal concerns?
A. Reporters were infringing on the copyrights of the Pentagon.
B. Reporters were making unfair use of the documents.
C. Newspapers were libeling the president and his administration by exposing their lies.
D. The president should have the absolute privilege to block newspapers from
publishing unflattering material.
E. Whether or not the government has the right to censor a newspaper and prevent
publication in the interest of national security
Supporters of public journalism argue that insisting journalists are
“value-neutral” .
A. helps bolster the actual professionalism and objectivity of journalists
B. creates a sense of greater trust by the public in the journalism profession
C. actually results in less credibility with the public
D. will help the news remain fair and unbiased
E. is a true reflection of the values held by journalists
A written or broadcast expression that defames someone’s character is .
A. absolute privilege
B. copyright
C. censorship
D. fair use
E. libel
What blunder by Disney chairman Michael Eisner was responsible for Disney falling
from number 1 to number 5 among movie studios in U.S. box office sales?
A. Hiring Robert Iger
B. Merging with Pixar
C. Starting Buena Vista
D. Refusing to distribute Fahrenheit 9/11
E. Selling Miramax
Researchers associated with the minimal-effects model argue that people engage in
selective exposure and selective retention with regard to the media.
Which of the following is not true about the aftermath of the Telecommunications Act
of 1996?
A. Competition from allowing regional and long-distance phone companies as well as
cable companies into each other’s markets has kept cable rates low.
B. Consolidation of regional phone, long-distance, cable, and Internet service
companies has decreased competition and left consumers with high cable bills.
C. The cable industry has spent almost $150 billion installing and upgrading its
technological infrastructure in the United States.
D. Cable companies now bundle digital cable television, Internet, and phone services.
E. All of the options are true.
Apple’s response to which of the following established the new media economics?
A. Napster
B. Facebook
C. Google+
D. AOL
E. All of the options are correct.
Which of the following statements about the inverted pyramid style is true?
A. A story using this style typically begins with answering “who, what, when, and
where.”
B. It serves as a quick and efficient way to organize a news story.
C. It strives for a form of “objectivity” that is more likely to be accepted by people with
different backgrounds and beliefs.
D. It can lead to formulaic stories.
E. All of the options are correct.
When the radio industry was forced to reorganize in the 1950s, which of the following
was not among the changes made?
A. A turn to format-driven radio
B. A greater dependence on recorded music
C. Featuring top deejays during prime driving periods
D. A move to reach national audiences
E. The repeated playing of top songs
Muckraking journalists exposed corruption and abuses in the oil, meatpacking, and
patent medicine industries.
In the late 1990s, teenagers began to gravitate to chat rooms and IM, or __________
The typical codes of text messaging form the bedrock of gamespeak.
Apple’s voice-recognition software, Siri, is an example of the__________.
Linux is an example of open-source software.
Podcasting and Internet radio aren”t very portable because you need a computer to use
them.
Use of allows filmmakers to capture additional footage without concern for
the high cost of film stock and processing.
The case of Richard Jewell and the Olympic Park bombing in 1996 demonstrates the
danger of journalists’ not independently verifying what they report.
Many musicians who receive advances from record companies don”t earn enough from
sales to pay them back.
The government-approved commercial company that allowed the United States to gain
world leadership in broadcasting was named__________ .
is a transparent and pliable film that can hold a coating of chemicals
sensitive to light.
Concerned with the power that the Big Three networks had, the FCC enacted the Prime
Time
Access Rule.
Herbert Gans found that beliefs like ethnocentrism and small-town pastoralism
consistently affect American journalists’ judgment.
Because of the role of the navy in early broadcast history, the United States today has a
national broadcasting system both controlled and supervised by the government.
The narrative situation and complications in a sitcom are typically resolved by the end
of the episode.