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William Randolph Hearst reportedly once said, "The modern editor of the popular
journal does not care for . The editor wants novelty."
Exxon's response to the 1989 Valdez tanker oil spill in Alaska is an excellent example of
a company's use of thoughtful crisis management to help its public relations.
is a market-research strategy that measures psychological factors to divide
consumers into types.
Alexander Popov was a Russian academic whose experiments in wireless
communication occurred at roughly the same time as Marconi's.
In TV audience measurement, a__________ is a statistical estimate expressed as a
percentage of households tuned to a program in the local or national market being
sampled.
The success of SnowWhite, Fantasia, and Pinocchio propelled the Disney Company to
major studio status.
Journalists have traditionally held public relations practitioners in low esteem.
The socioeconomic disparity between those who do and those who do not have access
to digital technology and media such as the Internet is sometimes referred to as the
Companies often hold plant tours and open houses to convince their local communities
that they are good citizens.
Though they resemble newspapers, supermarket tabloids are considered to be a type of
magazine.
If a soon-to-be-released article seems to violate libel or obscenity laws, most U.S.
courts would act to stop publication.
Historically, companies that distribute services like radio, cable, and the Internet tend to
stay away from producing actual content like music and movies.
President Theodore Roosevelt criticized magazine journalists who exposed corruption
in government and business by calling them muckrakers.
According to myth analysis, most ads are composed of mini-stories involving conflict
between people or values.
Georges Mlis made the first western, The Great Train Robbery.
Time Warner's cable channels can be considered a form of high-tech vertical
integration.
"Cookies'" are files that allow a Web site owner to chart the computer user's movements
within the Web site and collect other information about the user.
Game sites and blogs are among the most popular external communities for gamers.
__________contain articles in chronological, journal-like form, often with reader
comments and links to other articles on the Web.
The most inexperienced game players join organized groups called guilds or clans.
