Which of the following best sums up the advantages and disadvantages of FM radio
versus AM?
A. FM included less static, had better sound fidelity, but traveled for shorter distances.
B. FM included less static, could travel longer distances, but had uneven results with
pitch.
C. FM was an older, cheaper technology, but did better with stereo sound.
D. FM was much better suited to the spoken voice because music sounded clearer on
AM.
E. None of the above options is correct.
Which of the following is the form of advertising in which sponsors pay to have their
products seen in TV programs and movies?
A. Billboarding
B. Integrated advertising
C. Product placement
D. Program exposure
E. Pseudo-consumerism
The book publishing and motion-picture industries are both examples of .
A. monopolies
B. oligopolies
C. O & Os
D. limited competition
E. None of the above options is correct.
The first English work to be printed in book form was .
A. the Gutenberg Bible
B. The Whole Book of Psalms
C. Diamond Sutra by Wang Chieh
D. Chaucer’s CanterburyTales
E. None of the above options is correct.
Performers, writers, or producers who did not bow to pressure from people like Senator
Joseph McCarthy and found themselves blacklisted as part of the communist
“witch-hunts'” of the 1950s .
A. were sent to special camps to protect the public
B. could only work for minimum wage
C. lost their jobs and any chance of getting hired
D. could only work for RedChannels, an anticommunist radio and television show
E. None of the above options is correct.
In 2012, movie fans accessed more movies through than physical copies
for the first time.
A. DVDs
B. Redbox
C. Blu-rays
D. digital online media
E. None of the above options is correct.
Which of the following is one definition given in the textbook for the term media
convergence?
A. The consolidation of different mass media holdings under one corporate umbrella
B. The appropriation of American products by foreign advertisers
C. The gathering of multiple press figures at a media event such as a press conference
D. A concentrated and organized stream of Internet traffic to one site for the purpose of
crashing it
E. None of the above options is correct.
Which of the following is not one of the six major film conglomerates today?
A. United Artists
B. Warner Brothers
C. Disney
D. Columbia
E. Universal
1) Burstyn v. Wilson
2) New YorkTimes v. Sullivan
3) Censorship
4) JOA
5)VALS
A. Advertising measure
B. Prior restraint
C. Film as free expression
D. Newspaper ownership
E.Libel standard
Millions of library books are deteriorating because .
A. there is too much humidity in library buildings
B. the ink used in printing the books is eating through the paper
C. the glue holding the books together is drying out
D. the books were printed on acid-based paper, which is turning brittle
E. nobody wants to take care of them
The law that grants sweeping powers to law-enforcement agencies to intercept
individuals’ online communications, including e-mail messages and browsing records,
is the__________.
A. Communications Decency Act
B. Telecommunications Act
C. USA PATRIOT Act
D. Child Online Protection Act
E. Children’s Internet Protection Act
Government deregulation and corporate strategy are leading to a mass media industry
controlled by .
A. hundreds of small companies
B. monopolies
C. oligopolies
D. national conglomerates
E. one single parent corporation
The growing trend of twenty-four-hour cable news stations filling time with “talking
head” pundits .
A. enables the stations to spend more money on producing ‘solid” journalism
B. allows these stations to appeal to the broadest possible audience by avoiding
offending viewers
C. displays a continued rejection of the “partisan press'” roots of American journalism
D. encourages civil conversation about American politics
E. None of the above options is correct.
Which company became the first to sell ads on the radio?
A. American Marconi
B. AT&T
C. NBC
D. RCA
E. Westinghouse
How did the Exxon Corporation respond to the Exxon Valdez disaster of 1989?
A. They waited several days to send executives to Alaska to express concern.
B. They tried to blame the ship’s captain for the crisis.
C. They agreed to pay the cost of cleanup.
D. They failed to listen to their PR advisers.
E. All of the options are correct.
Now a media term, __________was once an agricultural term that referred to casting
seeds over a large area.
The Supreme Court sided with Larry Flynt in his case against Jerry Falwell
because .
A. Hustler magazine was never sold outside the court’s jurisdiction
B. parody falls under the opinion and fair comment rule
C. privileged speech is protected under the First Amendment
D. Hustlerwas not the only national porn magazine
E. it approved of the magazine’s message
The Atari 2600, released in 1977, used a(n)__________ processor.
A. 8-bit
B. 32-bit
C. 64-bit
D. 128-bit
E. 256-bit
The __________convention is a convention created by gamers for gamers, held each
year in Seattle.
A. Blizzcon
B. Electronic Entertainment Expo
C. Penny Arcade Expo
D. Tokyo Game Show
E. Webcomic
According to your textbook, today’s flexible media system, in which new products are
constantly rushed to the marketplace, favors .
A. workers who belong to labor unions
B. individual entrepreneurs who can tailor a unique media product to meet a niche
market
C. large companies that can easily absorb losses incurred from failed products
D. government-subsidized companies that don”t have to be concerned with making a
profit
E. None of the above options is correct.
Online advertisers pay a rate called a __________.
A. share
B. CPM
C. retransmission fee
D. software cost
E. None of the above options is correct.
Which of the following statements about general-interest magazines is false?
A. They became popular starting in the mid-to-late-nineteenth century.
B. With one or two exceptions, they had mostly gone out of business by about 1910.
C. Television played a big role in signaling the demise of general-interest magazines.
D. Photojournalism was a key aspect of general-interest magazines.
E. None of the above options is false.
Which of the following is a reason for the sharp decline in the number of foreign films
released in cinemas between 1966 and 1990?
A. Moviegoers asked their local cinemas to stop showing foreign films.
B. Multiplexes felt foreign films posed too strong a threat to domestic films.
C. Multiplexes didn’t want to screen foreign titles because of their small profit margins.
D. Foreign films were too highbrow for American audiences.
E. None of the above options is correct.
According to the textbook, which of the following technological advances has/have
contributed to the rise of media convergence?
A. The development of wireless networks, making it easier for people to access the
Internet almost anywhere
B. Broadband Internet connections, which improved the multimedia capabilities of
computers
C. The development of Internet-capable cell phones
D. The rise of the personal computer industry in the mid-1970s
E. All of the options are correct.
Which of the following statements does not represent part of the traditional high culture
critique against popular culture?
A. Popular culture is formulaic and repetitive.
B. Popular culture simply exploits and recycles high culture to lesser effect.
C. Popular culture debases our taste for finer culture.
D. Popular culture creates a greater appetite for high culture, making high culture less
elite.
E. The abundance of pop culture material leaves consumers with less time and money
to spend on high culture.
One potential drawback for consumers who use a DVR (digital video recorder) is
that __________
A. they have to be at home to press “record” in order to tape a program
B. they can”t skip past commercials
C. marketers and advertisers might be able to ‘see” what they watch
D. they can only use them to record broadcast network programming, not cable
programming
E. DVRs can be unreliable and don”t always record what you program them to record
A. Took on the Standard Oil Company
B. Investigated patent medicines
C. Investigated Chicago’s meatpacking industry (TheJungle) D. Targeted urban
problems
1) Ida Tarbell
2) Upton Sinclair
3)Lincoln Steffens
4) Colliers
In an ad showing a salesman talking about how his father taught him to be honest and
hardworking and to understand the value of treating people fairly, auto manufacturer
Ford demonstrates .
A. an appeal to the bandwagon effect
B. propaganda
C. the plain-folks pitch
D. the famous-person testimonial
E. myth analysis
Under the studio system,
A. actors were independent contractors who could work for any studio
B. movies were made using an assembly-line process
C. the studios had no control over the private lives of their creative talent
D. producers were hired to direct the pictures
E. All of the options are correct.
Journalism critics say the quest for balance presents some problems, including
.
A. leading to stories that misrepresent complex issues as two-sided dramas
B. not revealing that quotes may be selected for the purpose of drama instead of
fairness
C. serving business interests rather than journalistic interests
D. failing to represent those who hold a middle position
E. All of the options are correct.
Which of the following is a side effect of the growth of Internet advertising?
A. More and more advertisers are moving ad spending away from traditional media to
the
Internet.
B. Search engines like Google are becoming leading advertising companies.
C. E-mail inboxes are bombarded with spam.
D. Social networking sites gather user information for advertising purposes.
E. All of the options are correct.
One key paradox of the Information Age is that for economic discussions to be
meaningful and democratic, they must be carried out in .
A. educational settings
B. the popular media as well as in educational settings
C. community-action groups
D. American homes
E. presidential debates
The top children’s magazine in 2013 was .
A. Ranger Rick
B. Maxim
C. Boy’s Life
D. Highlights for Children
E. Youth’s Companion
Which of the following is one of the methods used by the Trust to control the film
industry?
A. Distributing faulty movie film to other companies
B. Acquiring most major film distributorships
C. Signing exclusive contracts with actors
D. Forcing film producers to relocate to New York
E. Building the most lavish nickelodeons
Public debates about the structure and ownership of the mass media are encouraged by
media owners, who consider such discussion to be in their best interests.
In the 1990s, AOL was the top Internet service provider in the United States.
Sometimes identified as pulp fiction, were cheaply produced, low- priced
novels popular in the United States beginning in the 1860s.
The quiz-show scandals of the late 1950s resulted from quiz shows’ frequently
accepting incorrect answers from contestants and then covering up the mistakes.
An early dominant style of American journalism, distinguished by opinion newspapers,
which generally argued the political point of view of the particular party that subsidized
the paper, is called the .
In the mid-1860s, James Maxwell theorized that __________waves existed.
A recording is made by turning sound waves into a series of on- off pulses stored as
musical code.
An underlying value held by many U.S. journalists and citizens,
pastoralism favors the small over the large and the rural over the urban.
The space left over in a newspaper for news content after all the ads are placed is called
the
Print and broadcast media are not treated equally under the First Amendment.
The American Marconi Company had trouble developing as a business after World War
I in part because the U.S. Navy and U.S. commercial interests did not want a
foreigner-controlled company wielding so much power in the field of emergent radio
technologies.
Patent medicines marketed in the late 1800s were generally harmless, since they
consisted mostly of flavored water.
Six studios dominate the U.S. film business.
Movie theaters are still the largest single source of revenue for a typical feature film.
Jrgen Habermas’s theory of the public sphere was about the need for global cooperation
with public projects.