COMM 16846

subject Type Homework Help
subject Pages 6
subject Words 410
subject Authors Christopher R. Martin, Richard Campbell

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page-pf1
Government controls over business were drastically weakened during the presidency
of Ronald Reagan (1981--1989).
The rise of book superstores and online retailers has caused independent bookstores'
business to drop significantly.
Individuals and organizations with extensive PR resources usually receive more
coverage in the media than those without such PR resources.
Controlled-circulation magazines are provided to readers at no charge.
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The first public showing of Edison's kinetoscope projector system was in a Paris caf
in December 1895.
The first magazines primarily offered entertainment news and gossip.
Public support for U.S. involvement in the Iraq War was engineered to some extent by
an American public relations agency via the White House.
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Punk rock emerged in the 1970s partly to protest the commercialism of the recording
industry.
One of the benefits of online advertising is that it tends to protect the privacy of
consumers who use the Internet.
One disadvantage of having a statewide adoption policy for textbooks is that the needs
of local communities are undermined.
Efficiency and individualism are both values of the modern period.
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Most of the largest public relations firms in America are owned by or affiliated with
multinational companies.
Cigarette companies have had difficulty advertising and selling their product in foreign
countries.
Apple sells more than 25 million tablets each year.
page-pf5
In 1994, the gaming industry founded the__________ to institute a labeling system
designed to inform parents of sexual and violent content that might not be suitable for
younger players.
The Internet presents mostly problems and few opportunities for public relations
practitioners.
The five major phases in communication history include the _________, written, print,
electronic, and digital periods.
Competition among media meant that with the arrival of television, radio became
obsolete.

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