Which of the following statements about the relationship between magazines and the
Internet is false?
A. The Internet was initially seen as a medium that would kill print magazines.
B. Some print magazines that have folded are finding new life on the Internet.
C. Online-only magazines have gained journalistic credibility.
D. The Internet gives magazines the ability to do things that they couldn”t do in print.
E. The Internet is still widely considered to be putting the final nails into the coffin of
print magazines.
Researchers’ negative definition of the kind of propaganda used by various governments
during World War I was .
A. “the opinions of various political groups and candidates for political office”
B. “the control of military communication through the use of secret codes'”
C. “the use of reliable and truthful information in an honest discussion of national
policy”
D. “partisan appeal based on half-truths and devious manipulation of
communication channels'”
E. “the public’s ability to set the agenda of those holding office or other form of power
through communication”
If data showed that heavy consumers of violent videos engage in more violent behavior
than do light consumers, a social scientist would likely conclude that .
A. watching violent videos causes violent behavior
B. violent personality traits cause people to choose violent videos
C. watching videos has strong effects on the audience
D. viewing violent videos and violent behavior are correlated
E. All of the options are correct.
Which statement about the business model of Google is true?
A. Google makes the majority of its money from subscription fees.
B. Google makes the majority of its money from pay-per-click advertisements.
C. Google is a nonprofit organization dedicated to universal access to information.
D. The majority of Google’s revenue comes from selling its cloud-based word
processing program.
E. None of the above options is correct.
With the Federal Communications Act of 1934, the Federal Radio Commission became
the__________
A. Wireless Communication Commission
B. National Broadcasting Company
C. Federal Communications Commission
D. Radio Corporation of America
E. None of the above options is correct.
Which of the following is not a change the Internet has wrought upon traditional
journalism?
A. News reporters are increasingly required to have video and audio elements in their
stories.
B. News consumers can more often see entire interviews instead of only sound bites.
C. Both print and TV news can continually update breaking news stories online.
D. Journalists might rely too heavily on Internet research rather than physically going to
investigate stories.
E. E-mail interviews allow journalists to get more spontaneity out of interview subjects.
Radio formats usually target specific audiences according to .
A. age
B. gender
C. race or ethnicity
D. income
E. All of the options are correct.
The Huffington Postis a leading__________.
A. mash-up video
B. Wiki Web site
C. fundraising tool
D. MMORPG
E. blog
In the 1950s, disc jockey Alan Freed attempted to make rock-and-roll music more
acceptable to mainstream audiences by__________ .
A. playing original rhythm-and-blues music and black versions of early rock and roll
B. playing rhythm-and-blues songs as they were covered by white musicians
C. developing formatted stations that targeted specific audiences with specific types of
music
D. developing payola practices that guaranteed the inclusion of particular songs on
mainstream music stations
E. having white musicians cover sacred gospel songs for mainstream audiences
A 2012 Nielsen survey found that while 62 percent of tablet owners had paid for
downloading music, only had paid for news.
A. 58 percent
B. 51 percent
C. 41 percent
D. 27 percent
E. 19 percent
Besides providing community calendars and meeting notices,
newspapers mostly carry articles on local schools, social events, town government,
property crimes, and zoning issues.
A. underground
B. alternative
C. conflict-oriented
D. postmodern
E. consensus-oriented
In 2006, Disney CEO Robert Iger merged the company with .
A. Pixar
B. ABC
C. CBS
D. Viacom
E. Google
The telegraph was useless as a means of communicating between ships at sea or
between ships and the shore because__________ .
A. its signal was too weak to travel across bodies of water
B. the telegraph signal was distorted by the electromagnetic spectrum
C. telegraph equipment was too cumbersome to be used aboard ships
D. the telegraph required a wire cable connecting the sending and receiving stations
E. All of the options are correct.
In our market economy, citizens have , but not very much control over the
types of products they might actually want.
A. consumer choice
B. enormous power
C. freedom from thought
D. great responsibility
E. None of the above options is correct.
Publishers employ to seek out and sign authors to contracts.
A. copy editors
B. acquisitions editors
C. book agents
D. developmental editors
E. sales representatives
The best example of enduring games is the __________series created by Nintendo
mainstay Shigeru Miyamoto in 1983.
A. Pong
B. Super MarioBros
C. Pac-Man
D. Just Dance
E. Halo
Selective exposure__________.
A. is a TV show about the quirky inhabitants of a remote town in Alaska
B. refers to the process of media gatekeepers selecting information to which an
audience will be exposed
C. deals with how much time audiences choose to spend with any media
D. refers to the fact that people tend to seek out messages that agree with what they
already believe
E. refers to early film development techniques
A. Agenda-setting
B. Cultivation effect
C. Content analysis
D. Experiment
E. Survey
1) This kind of research method reveals correlations between two variables.
2) This line of research has generally demonstrated that the mass media don”t tell
people what to think as much as they tell people what to think about.
3) The results of this kind of research method are usually generalizable to a larger
population.
4) In this method, researchers systematically code and measure media content.
5) This line of research suggests that heavy viewers of television are more likely than
light viewers to perceive reality in ways that are more consistent with “TV reality.”
6) This line of research might help to calculate how many times a person watching an
hour of prime-time television might see a violent act.
7) This kind of research method employs a control group for comparison.
Which of the following is a method large book publishers use to generate enormous
revenues?
A. Allowing bookstores to return unsold copies of books for credit
B. Paying large advances to authors
C. Seeking out and publishing books only a handful of scholars will ever read
D. Signing lucrative agreements for turning books into films or television programs
E. Investing in printed encyclopedia projects
Which of the following constituted a “clear and present danger” to national security
according to the federal courts?
A. Publishing a design for the H-bomb in Progressivemagazine
B. Prosecuting the president for potentially criminal acts
C. Stealing the Pentagon Papers and publishing them
D. Distributing antiwar pamphlets during peace time
E. None of the above options is correct.
Our society has been reluctant to debate the inequalities inherent in mass media
ownership and has gradually collapsed the critical distinctions between .
A. capitalism and the free market
B. democracy and free speech
C. space and time
D. capitalism and democracy
E. socialism and free speech
Which event led to the Radio Act of 1912 (which required most large ships to carry
wireless technology)?
A. Fessenden’s 1906 Christmas Eve transmission
B. The sinking of the Titanic
C. David Sarnoff’s wedding
D. Lee De Forest’s Eiffel Tower broadcast
E. Marconi’s founding of American Marconi
A. Identify central characters, conflicts, topics, and themes
B. Make an informed judgment
C. Answer the question “So what?”
D. Look for patterns
E. Take action as a citizen
1) Description
2) Analysis
3) Interpretation
4) Evaluation
5) Engagement
According to the American Library Association, what are the limitations of trying to
protect children from inappropriate material on the Internet?
A. It’s annoying to have to disable the filters every time an adult wants to access
that material.
B. There is no way to filter out all illegal content but still allow access to
constitutionally protected materials.
C. Current filtering software doesn”t block enough material.
D. There isn”t enough federal funding for all schools and libraries to have the filtering
software.
E. There are no limitations.
Numerous books became best-sellers after their authors appeared on .
A. Inside Edition
B. HomeImprovement
C. Oprah
D. C-SPAN’s Booknotes program
E. 20/20
Based on the criteria a local broadcaster would use to determine newsworthiness, which
of the following stories would most likely be covered?
A. Two local city council members get into a heated argument over building a new
statue to honor a local celebrity.
B. People in a small foreign nation elect a new president.
C. Two local city council members agree to spend ten dollars on a new sign for the
council chambers.
D. A local woman takes in a stray cat.
E. A Girl Scout helps an elderly woman cross the road.
What time period is considered the “golden age” of radio?
A. 1960s
B. Early 1900s
C. 1920s and 1930s
D. 1890s
E. 1990s
According to the textbook, what’s wrong with referring to a position as “common
sense”?
A. It creates a context in which there is less chance for challenge and criticism.
B. Social and political leaders use it as a tool to stifle changes to the status quo.
C. It is a social construct that shifts over time rather than representing any solid “truth.”
D. It is a powerful tool of hegemony.
E. All of the options are correct.
Usually, the more closely a press release resembles , the more likely it is
to be used.
A. actual news copy
B. a VNR
C. other press releases
D. a PSA
E. a pseudo-event
Second Life is an example of a(n)__________.
A. smartphone
B. virtual social world
C. Web browser
D. ISP
E. Wiki Web site
Call-in, online, or person-in-the-street polls that the news media use to address a
“question of the day” are known as .
A. propaganda analysis
B. the uses and gratifications model
C. the scientific method
D. pseudo-polls
E. random assignment
The hypodermic-needle research model might be considered the opposite of which
research model?
A. The agenda-setting model
B. The minimal-effects model
C. The uses and gratifications model
D. The surveymodel
E. The textual analysis model
Which of the following could help a journalist resolve a moral or ethical dilemma?
A. The Golden Rule, translated as treating others as you would want to be treated
B. Aristotle’s ideal of the””golden mean””
C. Immanuel Kant’s principle that you should at all times stick to universal codes of
behavior, such as honesty
D. Jeremy Bentham’s and John Stuart Mill’s principle of doing the greatest good for the
greatest number
E. All of the options are correct.
Which of the following is characteristic of a cultural studies approach to mass media
research?
A. The belief that audiences are primarily passive and easily persuaded
B. An attempt to understand how people use media to serve their own ends
C. The belief that media don”t tell us what to think but what to think about
D. A focus on how people make meaning, understand reality, and order their
experiences
E. An interest in measuring and coding the content of particular media texts
News accounts that focus on the trials and tribulations of the human condition are
called
, which often feature ordinary individuals facing extraordinary challenges.
Facebook is the most popular social media site on the Internet.
The word phonograph comes from the Latin words phone and graph, which put
together mean “recorded speaking.”
In the 1940s, __________originated as magnetized strands.
Between 1930 and 1970, “Who says what to whom with what effect?” became the key
question in American communications research.
Google+ is a social networking site that is designed to compete with Facebook.
The Top 40 format refers to the forty most popular hits in a given week as measured by
record sales.
Radio soap operas got their name because they were a “clean” form of entertainment
that lived up to the social and moral codes of the time.
The Internet originated as a military and government project.
With the coming of the printing press, the printed newspaper became the first
mass-marketed product in history.
The game titles are games that represent the current standard for technical excellence.
Reality TV shows cost more for networks and cable to make than sitcoms or dramas.
James Joyce’s FinnegansWake challenges readers to decode its complex narrative.
John Stuart Mill’s ethical principle was to promote the “greatest
for the greatest number” of people.
Universal Music Group controls nearly 20 percent of the U.S. market share of the
recording industry.
In the publishing industry, advance money is an early payment to the author that is then
deducted from the author’s royalties on book sales.
By 2012, Bing had more than 66 percent of the search-engine market share.