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After agreeing to a costly settlement with several states in 1998, the tobacco industry
reduced its advertising spending to almost zero that year.
Under the Radio Act of 1927, broadcasters were allowed to own their radio channels.
According to the textbook, the mass media are industries that produce and distribute
cultural products to large numbers of people.
Internet radio stations are those that either stream or simulcast a version of their on-air
signal over the Web, or create a station exclusive to the Internet.
The six major studios were able to dominate movie exhibition in the United States by
acquiring all of the country's drive-in theaters.
Editions of national magazines whose advertising is tailored to subscribers and readers
according to occupation, class, and zip-code address are editions.
Former CBS broadcast chief William Paley once argued that anyone who attacked the
commercial broadcast system was attacking democracy itself.
The telegraph was the first media development to break the connection between
transportation and _________.
The most ubiquitous digital game distributors are Apple's App Store and Google Play.
The textbook contends that many forms of media and culture cannot accurately be
described using binary terms such as liberal and conservativeor high cultureand low
culture.
The visual counterpart of the press release for television news is the .
The Harry Potter series gave an enormous boost to the juvenile books segment of the
trade industry.
The stages in the development of most new mass communication industries are
the_________
stage, the entrepreneurial stage, and the mass medium stage.
Journalists routinely straddle a line between the public's right to know and a person's
right to privacy.
E-publishing has allowed authors to sidestep traditional publishers because the cost of
producing and distributing an e-book is low.
Sales of religious books have dropped substantially over the past twenty years.
In a desperate attempt to compete with television in the late 1960s, the Saturday
Evening Post and Life cut their cover prices and thereby increased circulation by
millions of copies.
