Papyrus is a kind of paper made from treated animal skin.
The Hollywood Ten were studio writers and directors jailed for leaking military secrets
to the Soviet Union.
The FCC can fine broadcast stations any amount it sees fit for indecent incidents.
There is no federal shield law for journalists in the United States.
The federal government funds 90 percent of public television’s annual budget.
Flickr is an online content community for sharing videos.
CATV stands for “cable access television.”
Clear Channel radio stations can be heard throughout most of the United States.
Cleveland deejay Alan Freed helped popularize black music with white audiences.
Congress passed the Radio Act of 1912 in response to the sinking of the British ocean
liner Titanic.
Comcast is the nation’s largest cable TV system operator.
The first transistor radio was marketed by Texas Instruments in 1953.
AAA game titles typically cost much less than a blockbuster film to make and promote.
Most shooter games have a first-person shooter (FPS) perspective.
In the advertising industry, there are about fourteen thousand mega-agencies in the
United States.
By the 1960s, most radio listening was done outside the home.
Social psychology studies measure public attitudes.
Philosophers such as Jrgen Habermas believed that critical public debate beyond the
control of aristocrats, royalty, and religious elites led to support for causes like free
speech.
In the 1940s, NBC willingly sold its Blue network because it was losing money.
Tobacco ads disappeared from American television in 1971.
The Marlboro cigarette brand was originally designed for and targeted at female
consumers.
To avoid offending readers, Sports Illustrated does not publish investigative articles.
TV host Ed Sullivan promoted the career of the Beatles, but he considered the Rolling
Stones
“bad boys.”
Microsoft famously published its Halo game series to drive sales of the Xbox.
HTML stands for “hypertext markup language.”
One key difference between content analysis and textual analysis is the greater
emphasis on counting, measurement, and reliability in content analysis.
Oligopoly is the term for a situation in which a few firms control most of an industry;
film studios and record labels are examples.
Textual analysis is able to demonstrate the effects of the media on audiences.
Evergreens are TV shows that are currently popular.
Facebook uses profile information to deliver targeted and personalized ads to its users.
Which of the following actions by the media is not a violation of the usual rights of
privacy for a private citizen?
A. Taping or photographing a person in their home or other private space
B. Sharing health records
C. Using a person’s image or quote in a news story without consent
D. Disclosing information about religion, sexual activities, or personal activities
E. Using a person’s image or name, without consent, in advertisements or endorsements
The development of satellites in the 1970s__________ .
A. brought an end to the franchising frenzy
B. encouraged competition between K-band and C-band technologies
C.enabled premium channels like HBO to be born
D. made the FCC instigate must-carry rules
E. All of the options are correct.
Over the last century, the music industry__________.
A. has had a history of reproducing and reinforcing racial, gender, and other stereotypes
B. challenged racial, gender, and other stereotypes
C. encouraged rebellion and confrontation with authority
D. toned down content in order to increase profits
E. All of the options are correct.
The dominant form of Web advertising is .
A. interstitials
B. pop-up and pop-under ads
C. paid search advertising
D. spam
E. viral videos
Which of the following is an aspect of postmodern culture?
A. The idea that populist themes devalue the notion of “art”
B. Acknowledging paradoxes such as having both a nostalgia for the past and an
appetite for new technology
C. Never mixing fact with fiction, preferring only to ‘stick to the facts”
D. Believing that rational thought is the answer to every social problem
E. All of the options are correct.
Which of the following is not an example of product placement?
A. A character in IronMan 2drives an Audi and uses an LG phone.
B. The title character in the movie E.T. eats Reese’s Pieces.
C. A character on a sitcom eats a peanut butter and jelly sandwich.
D. The line “Brewed by Starbucks'” is added to the logo of a morning cable television
news program.
E. Coca-Cola products are often visible on the set of the television program American
Idol.
1) Bob Woodward
2) Daniel Ellsberg
3)Norman Rockwell
4) Ida Tarbell
5) “The Great American Fraud”
6) Richard Outcault
7) Nellie Bly
8) John Peter Zenger
9) Charles Dickens
10) Frederick Douglass
11) Napster
12) The Supremes
A. Saturday Evening Post
B. Pentagon Papers
C.WashingtonPost
D. Cosmopolitan
E. Collier’s
F. “The Yellow Kid”
G. North Star
H. Martin Chuzzlewit
I. “Stop! In the Name of Love”
J. New-YorkWeekly Journal
K. File-sharing
L. New YorkWorld
Which of the following companies owns YouTube?
A. Viacom
B. General Electric
C. Google
D. Disney
E. AOL
In the 1800s, America’s largest railroads used press agents to .
A. drum up passenger business
B. sell shares of stock
C. campaign for government funding
D. obtain the right to ship coal
E. help them drop fares and shipping rates
Which one of the following is an example of media convergence?
A. The tendency of news media to focus on local stories
B. The use of tablets to access different forms of traditional media, like books and
movies
C. The theory that there are more and more media outlets
D. The way media coverage tends to follow a mob mentality in reporting
E. The idea that every media format will eventually be replaced by another
Why did the public find it easy to believe that Orson Welles’s broadcast of War of the
Worlds was a real event?
A. Newspapers also printed the story as true.
B. It was done in the style of a real news broadcast.
C. A sizable meteor really did hit New Jersey that day.
D. The broadcast was never identified as fiction or a dramatization.
E. All of the options are correct.
What percentage of U.S. gamers are found to be addicted?
A. 3.7
B. 8.5
C. 10.3
D. 11.9
E. 15.6
The Communications Act of 1934 mandated that radio broadcasters operate in the
“public interest, convenience, and necessity” based on which of the following
arguments?
A. Radio stations are funded by the government and therefore should serve the public.
B. Limited broadcast signals constitute a scarce national resource.
C. Minors have unrestricted access to the radio.
D. The government should be able to control broadcasting the way it controls the print
media.
E. All of the options are correct.
Pocket Books revolutionized the paperback industry by .
A. raising the quality of the books by using better paper
B. making the pages and the font bigger
C. stapling rather than gluing the binding
D. cutting the standard book price to twenty-five cents
E. selling books online
A. Buddy Holly
B. Thomas Edison
C. Little Richard
D. Elvis Presley
E. Bing Crosby
F. Chuck Berry
G. Alan Freed
H. Emile Berliner
I. Jerry Lee Lewis
1) Flat disk
2) Earliest phonograph
3) Crooner
4) Drag queen
5) Payola
6) Jailed
7) Drafted into the Army
8) Married young cousin
9) Died in plane crash
Who came up with the ‘seven dirty words'” comedy routine that landed a radio station in
hot water with the FCC and resulted in rules about what times of the day a broadcaster
can air “adult” material?
A. Jerry Seinfeld
B. George Carlin
C. Janeane Garofalo
D. Robin Williams
E. Lenny Bruce
A company that wants to get consumers to buy a more expensive version of an item,
such as fancy bottled water, might try which persuasive technique?
A. Famous-person testimonial
B. Plain-folks pitch
C. Snob-appeal approach
D. Bandwagon effect
E. Irritation advertising
The first type of protomodern book, which used sheets of material sewn together at the
edges to allow the book to be opened at any page, was called .
A. papyrus
B. parchment
C. a codex
D. an illuminated manuscript
E. vellum
Which of the following does the textbook identify as a result of the printing press?
A. The emergence of the style of communication known as the Socratic method
B. A separation of communication from transportation
C. The emergence of more centralized nation-states, given that leaders could more
easily distribute information
D. The emergence of tribal communities
E. None of the above options is correct.
Which of the following is a basic tenet, or belief, of conventional journalism?
A. Reporters have a moral and ethical duty to help improve civic life.
B. Journalists should help improve political discourse.
C. A free press should question the government and get both sides of a story.
D. Journalists need to become activists for engaging the public in the political process.
E. All of the options are correct.
According to the textbook, which of the following statements about documentary films
is false?
A. Documentary films show an unbiased and unvarnished picture of how the world
really is.
B. Some of theearliest documentary films grewout of newsreels.
C. Documentary films sometimes use a technique known as cinema verit.
D. Documentary films sometimes take on controversial subjects.
E. Documentary films, often educational and noncommercial, usually require the
backing of industry, government, or philanthropy to get made.
Which one of the following is not a category designated by the Entertainment Software
Rating Board?
A. EC
B. E 10+
C. T
D. T 17+
E. AO
A journalist might be likely to criticize public relations professionals for .
A. providing a useful press release for an upcoming event
B. only letting reporters sympathetic to the goals of an embattled company interview
that company’s president
C. helping them find experts to interview
D. giving a full and detailed account of the facts surrounding an issue
E. None of the options is correct.
Critics of mass media research point to which of the following as a reason why the
growing body of academic knowledge about the media seems to have little impact on
the vast majority of mass media users?
A. Members of the public just don”t care how media affect their lives.
B. None of the research addresses the concerns of marginalized groups.
C. Specialized jargon makes it nearly impossible for nonacademics, and even other
academics, to understand the results of research.
D. Some researchers publish hoaxes to see if anyone is paying attention.
E. Researchers just don”t care about the concerns and interests of the general public.
One problem with journalists assuming the underlying value of responsible capitalism
is that
A. it can lead to a nave belief that businesses compete to increase the prosperity of all
instead of maximizing their own profits
B. it can lead to a nave belief that businesses are always evil and put their interests over
the prosperity of all
C. journalists understand too much about the financial issues related to the companies
that employ them
D. it can lead to too much critical coverage of the oligopolistic nature of today’s
economy
E. None of the above options is correct.
Folk music __________.
A. is mostly acoustic music that is historically popular with authority figures
B. is a genre with a rich history of protest lyrics and a focus on social and political
issues
C. used electric guitars and loud drum solos to establish its distinctive sound
D. was at the heart of the payola scandals of the 1950s
E. has its roots as music composed and written down by so-called “Tin Pan Alley”
Which of the following statements about the news/talk/information radio format is true?
A. From 1987 until 2011, the number of stations with this format rose from just under
200 to almost 2000.
B. It is more expensive to produce than a music format.
C. It appeals to advertisers looking to target working- and middle-class adult
consumers.
D. It tends to appeal to listeners over thirty-five years old.
E. All of the options are correct.
A. Attitudes, beliefs, interests, motivators
B. Age, gender, occupation, race, education, income
C. Small-groupinterviewsabout a product or issue
1) Demographics
2) Psychographics
3) Focus groups
What established the Federal Radio Commission?
A. The Radio Act of 1912
B. The Radio Act of 1919
C. The Radio Act of 1927
D. The Radio Act of 1934
E. None of the above options is correct.
In the mid-1950s and early 1960s, Pat Boone was ranked as__________ .
A. the king of pop
B. the king of cover music
C. the king of rock and roll
D. the king of swing
E. the king of pain
Which of the following is not a common characteristic of private or proprietary mass
media research?
A. It is more theoretical than applied.
B. It is generally conducted for a business, a corporation, or even a political campaign.
C. It relies on the scientific method to reach conclusions.
D. It tends to try to find answers to meet a real-life problem or need.
E. It could help create more effective advertising.
Why have local TV newscasts developed a similar look since the 1970s?
A. TV news directors copied each other.
B. Local news programs became syndicated.
C. Stations hired news consultants, who advised them to buy national prepackaged
formats.
D. Technology dictated that news programs look alike.
E. Studies showed that there was only one way the news could logically be delivered to
viewers.
Few children’s programs are aired on network television because most advertisers are
less interested in reaching that audience.
__________is the company that owns the largest number of radio stations in the United
States.
The development of book superstores in the 1980s reinvigorated book sales.
The advance money that a recording artist receives from his or her music label is
ultimately a loan, and the artist is responsible for reimbursing the label for recording
expenses, music video costs, and other charges before receiving any additional royalties
made on sales.
The typical consumer magazine distributes far more copies through newsstand sales
than through subscriptions.
Because today’s flexible economy demands fast product development, smaller media
companies have an advantage over their larger competitors.
Ordinary citizens have more privacy protection under U.S. law than politicians or other
public figures.
The Radio Act of __________established the Federal Radio Commission.
The term yellow journalism originated from a New York newspaper in the late
nineteenth century that was printed on yellow-toned paper stock.
Survey research is better than experimental research at establishing cause-effect
linkages, but experimental research gets closer to real-world conditions.
Contemporary public (noncommercial) radio mostly follows a mixed rather than a
specified format.
The amount spent on Internet advertising still lags behind the amount spent to advertise
in newspapers.
The was an early movie camera developed by Thomas Edison’s assistant in
the 1890s.
Radio stations pay a licensing fee to broadcast copyrighted music.
Any print or broadcast expression for which a fee is charged to the organization or
individual buying time or space in the mass media is referred to as speech.