The popularity of radio had a great impact on movie attendance in the late 1940s.
The nation’s largest radio network is owned by telephone giant AT&T.
As a result of the number and diversity of cable offerings, the major networks (ABC,
CBS, and NBC) have lost a significant portion of the viewer base they had in the 1960s
and 1970s.
The Sedition Act strengthened First Amendment protections for citizens.
Gutenberg developed the printing press in the fifteenth century.
Payola is the practice of record promoters paying deejays to play certain songs on the
air.
Childsplay.com is perhaps the best-known of the independent community-building
sites.
About 80 percent of early newspaper and magazine advertisements covered three
subjects: land sales, transportation announcements, and runaway slaves.
Examples of genres include comedy, drama, romance, and action/adventure.
Ralph Nader’s book Unsafe at Any Speedis credited with launching the consumer
reform movement in America.
The two publishers most associated with yellow journalism in the late 1800s
were .
A. Penn and Teller
B. Pulitzer and Hearst
C. Ochs and Pulitzer
D. Hearst and Zukor
E. Rowan and Martin
According to the text, one of the first widely circulated arguments for a free, unlicensed
press can be traced to .
A. the un-amended U.S. Constitution
B. the tradition of a free press that started in Great Britain and other European countries
in the 1600s
C. English poet John Milton’s essay Areopagitica
D. President John Adams
E. Welsh poet Dylan Thomas’s poem, “Do Not Go Gentle into That Good Night”
What method is a researcher using if he or she watches a season of a television program
and counts each time an act of violence is shown?
A. Content analysis
B. Experiment
C. Textual analysis
D. Survey
E. Focus group
Which of the following statements about hip-hop music is true?
A. It is a broad description of music and culture that includes rapping, sampling/cutting,
and deejays.
B. It provides a way for artists to debate issues of gender, race, class, violence, and
drugs.
C. It has been criticized for lyrics that degrade women and glorify violence.
D. Some of its most popular artists include Lupe Fiasco and Jay-Z.
E. All of the options are correct.
In its early days, television drama drew on __________for many of its ideas, sets,
actors, technicians, and directors.
A. the music industry
B. radio
C. movies
D. New York theater
E. None of the above options is correct.
1) Philo Farnsworth
2) Vladimir Zworykin
3) William Kennedy Dickson
4) Al Jolson
5) Charles Van Doren
6) D. W. Griffith
7) Spike Lee
8) DirecTV
9) Katie Couric
10) Gordon Parks
11) Sofia Coppola
A. Kinetoscope
B. Iconoscope
C. Electronic television
D. The Jazz Singer
E. CBS news anchor
F. Twenty-One
G. Birth of a Nation
H. Shaft
I. Red Hook Summer
J. Lost in Translation
K. DBS
Who opened the first public movie theater in France in 1896?
A. Thomas Edison
B. Georges Mlis
C. Auguste Lumire
D. Louis Lumire
E. Adolph Zukor
The 1938 radio broadcast of Warof the Worlds made millions of listeners believe that
Martians were invading Earth; however, most listeners didn’t believe that the story was
real. This outcome ultimately helped to support which research model?
A. The hypodermic-needle model
B. The minimal-effects model
C. The uses and gratifications model
D. The survey model
E. The textual analysis model
The billion-dollar mergers and takeovers that swept the mass media in the 1990s were
possible because of .
A. speculation on Wall Street
B. deregulation
C. the collapse of communism
D. the rise of the World Wide Web
E. tighter legal controls on corporate spending
Which of the following statements about boutique advertising agencies is false?
A. Designers and artists might have formed them in order to have more creative
freedom.
B. Many have been bought up by larger agencies, but may still operate
semi-independently.
C. They cater to large clients like Target and Anheuser-Busch, just like the
mega-agencies do.
D. They are too small and don”t have the staff to offer their clients personalized service.
E. All of the options are true.
The textbook uses the news coverage of urban illegal drug problems as an example of
.
A. how the amount of coverage a social problem gets in the news is tied to the actual
severity of that problem
B. how journalists overall are good at providing context for ongoing social problems
C. how news coverage can fail to offer strong continuing coverage of long-term social
problems
D. how journalists can go undercover to get information
E. how journalists all tend to cover the same topics over and over again
1) Arthur C. Clarke
2) AM radio band
3) FM radio band
4) October 30, 1938
5) Fifteenth century
6) January 31, 1954
7) N AOL
8) Mosaic
9) IM
10) AltaVista
11) WEAF
12) RCA
13) William S. Paley
14)Podcasting
A. Longer electromagnetic wavelengths
B. Satellites
C. Shorter electromagnetic wavelengths
D. Armstrong commits suicide
E. Real-time computer messages
F. War of the Worlds
G. Now WNBC
H. Government-sanctioned monopoly
I. CBS
J. Algorithmic search engine
K. Online audio files
L. Web browser
M. Printing press
N.ISP
Which of the following is true about the globalization of media?
A. It’s more difficult for American media to reach other parts of the world.
B. Globalization allows foreign companies to have more control over the media that
Americans consume.
C. Globalization has prevented U.S. TV channels from establishing a foothold in other
countries.
D. Globalization facilitates the equal development of media in both the United States
and other countries.
E. Globalization allows companies to recoup losses in the United States with sales
overseas.
An example of the way in which an online magazine might be different from a print
magazine is to .
A. feature interactive 3-D models
B. allow readers to click on an item on a digital page and be taken to an online store
where they can purchase it
C. feature video and audio
D. use an innovative layout that is only possible online
E. All of the options are correct.
In virtual gaming communities, players who snatch loot out of turn and then leave the
group are called__________.
A. PUGs
B. ninjas
C. MMORPGs
D. noobs
E. clans
Which of the following statements about the Sedition Act of 1798 is not true?
A. It aimed to silence opposition to a possible war with France.
B. It led to a public backlash that ultimately supported greater protection of a free press.
C. It was passed by a political party in power to undermine efforts by an opposing
political party.
D. It was supported and reinforced by President Thomas Jefferson when he later took
office.
E. It was originally passed by Congress and signed into law by President John Adams.
Why was Edwin S. Porter’s 1902 film The Life of an AmericanFireman important?
A. It was the first to use editing and close-ups as narrative-building techniques.
B. It was the first studio film to use personal style.
C. It was the first sound picture.
D. It challenged racial stereotypes.
E. It was the first film to be shown to a theater audience.
What three companies controlled most of RCA when it was first a
government-approved commercial monopoly in the early 1920s?
A. NBC, GE, United Fruit
B. AT&T, GE, Westinghouse
C. GE, AT&T, American Marconi
D. ABC, NBC, CBS
E. AT&T, Clear Channel, CBS
A. Strategy
B. Role-playing
C. Action
D. Adventure
E. Casual
1) Street Fighter
2)Minesweeper
3) Final Fantasy
4) Myst
5) StarCraft
Which statement best describes the current state of the public relations industry?
A. There are over 7,000 public relations firms in the United States alone.
B. There are thousands of corporate, government, and nonprofit organizations that have
their own PR departments.
C. A good deal of the money and power in the PR field flows through a handful of
major multinational holding companies that often own several PR agencies.
D. Most independent public relations firms operate on a local or regional level.
E. All of the options are correct.
In virtual gaming communities, clueless beginners are called__________.
A. PUGs
B. ninjas
C. MMORPGs
D. noobs
E. clans
Nickelodeons were
A. turn-of-the-century theaters dedicated to screening children’s films
B. the first fancy downtown movie palaces, located mainly in business centers
C. the original movie theaters, popular with immigrants
D. large, multiple-screen movie complexes typically located near busy highways
E. cheaply priced drive-in theaters
According to the textbook, as e-books become more popular, consumers who use them
might expect to see .
A. e-books that will look and feel more like print books
B. very few changes from current e-books
C. e-books with embedded video, hyperlinks, and dynamic content
D. e-books that will look and feel more like magazines
E. All of the options are correct.
Which one of the following statements about Apple’s iPad is true?
A. It solely functions as a device for reading e-books.
B. It has been Apple’s fastest-growing product line, and newer versions include things
like cameras and faster graphics.
C. The Apple iPad will probably not have any competition from other
companies/devices in the near future.
D. The iPad functions like a larger iPod shuffle.
E. You have to attach a mouse and keyboard to the iPad in order to use it.
Who set up a crude radio station above his Pittsburgh garage in 1916?
A. Edwin H. Armstrong
B. David Sarnoff
C. Ethan Zuckerman
D. Rush Limbaugh
E. Frank Conrad
The growing publisher, King, specializes in casual games such as __________.
A. Candy Crush Saga
B. Draw Something
C. Bubble Island
D. CityVille
E. All of the options are correct.
The claim that PR encourages reporter laziness is based on the fact that PR firms
.
A. strictly control access to news sources
B. seduce reporters with bribes, liquor, free tickets, and other freebies
C. play on reporters’ egos by praising them for superficial work
D. provide reporters with press releases and tips that can easily be turned into news
stories
E. All of the options are correct.
Which of the following statements about the three traditional major broadcast
networks (NBC, CBS, ABC) is true?
A. Nobody watches them anymore.
B. They are all owned by Rupert Murdoch and News Corp.
C. They remain attractive business investments despite losing viewers to cable and
other new technologies.
D. They own all of the stations that carry their programming.
E. None of the above options is correct.
Which kind of research method employs a control group for comparison?
A. Focus group interviews
B. Content analysis
C. Political economy
D. Experiment
E. Survey
Part of the 1934 Communications Act, mandates that during elections,
broadcast stations must provide equal opportunities and response time for qualified
political candidates.
In the first years of television, cities that had operating television stations saw an
increase in people going to movie theaters, more people going to nightclubs, and more
people checking out library books.
In the late 1950s, singers Little Richard and Jerry Lee Lewis stopped performing rock
and roll because they believed it was the “devil’s music.”
Because of the backlash against social networking Web sites, advertisers are moving
their advertising dollars back to traditional media outlets like television and radio.
The inverted-pyramid style is associated with journalism.
The Motion Picture Patents Company was founded by Adolph Zukor of Paramount
Pictures and William Fox of Fox Film Corporation.
The ability to stream TV shows on devices like smartphones and the iPad hasn”t
changed consumers’ viewing habits much.
Zines are usually noncommercial, small-circulation magazine projects self-published by
individuals.
The disassociation corollary in advertising plays off the public’s skepticism regarding
large, impersonal corporations.
During the 1920s, the United States was the only country that allowed commercial
interests to control broadcasting.
The PRSA tends to downplay ethical issues in public relations.
During the Hollywood witch-hunts of the late 1940s and 1950s, many film executives
and stars accused others in the film industry of being communist sympathizers.
The BP oil rig explosion and subsequent oil leak may replace the Exxon Valdez oil spill
as a prominent example of how not to manage public relations in a crisis.
The telegraph and newspapers transformed news into a salable commodity.
attempts to make the news more scientifically accurate by using poll
surveys and questionnaires.
Electronic games do not have speech protection under the First Amendment.
The aim of early radio networks such as CBS and NBC was to serve the public interest.
TV Guidesucceeded, in part, because it was readily available at the nation’s supermarket
checkout lines.
Edison’s early cylinder recordings were made out of durable vinyl.