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Which of the following would be okay for a journalist to accept from a news source and
still avoid a conflict of interest?
A. A train ride
B. A meal
C. Box seats for a baseball game
D. A promise of greater access to an important figure in exchange for positive stories
E. None of the options is correct.
General assignment reporters .
A. are assigned to particular beats or topics
B. are sometimes referred to as specialty reporters
C. are sometimes referred to as bureau reporters
D. handle all sorts of stories that might "break" in a day
E. All of the options are correct.
Which of the following is a way that online journalism is redefining news?
A. Newspapers can post stories online that they didn't have room for in their print
edition.
B. Newspapers are making huge profits from their online versions.
C. Spurred by online news, newspapers are once again rapidly expanding their news
staffs.
D. Bloggers are taking more and more of a backseat to traditional journalism.
E. None of the above options is correct.
Which of the following does not fall into the category of pop music?
A. Rock
B. Country
C. Classical
D. Hip-hop
E. Blues
From the perspective of myth analysis, many advertisements involve all but which of
the following elements?
A. Resolution
B. Disassociation corollary
C. Conflict
D. A narrative
E. All of the options are correct.
Which arcade game spawned the pinball machine, the most prominent of the
mechanical games?
A. Jukebox
B. Bagatelle
C. Kinetoscope
D. Slot machines
E. Pong
Which statement best reflects the progress of U.S. labor unions over the last sixty
years?
A. They have experienced steady growth and now represent 35 percent of workers.
B. After being painted as 'socialist," they saw their enrollment suffer badly through
the 1940s, 1950s, and 1960s, but they have rebounded strongly in the last twenty years.
C. Enrollment seems to rise and fall each decade, but with an overall peak since the turn
of the twenty-first century.
D. They have benefited greatly from the steady influx of manufacturing away from
other countries.
E. They grew steadily following World War II, peaked in the 1950s when about a third
of Americans belonged to a union, then have watched their numbers dwindle as more
manufacturing jobs move overseas.
Which of the following is not part of the legal definition of obscenity?
A. The work as a whole must appeal to prurient interest.
B. The work as a whole must lack serious literary, artistic, political, or scientific value.
C. The work must depict or describe dirty words and brutal violence.
D. The work must depict sexual conduct in a patently offensive way.
E. All of the options are part of the legal definition.
The World Wide Web was developed in__________.
A. the late 1980s
B. 1993
C. the late 1990s
D. 2000
E. 2007
A pseudo-event is .
A. an unexpected and unplanned event
B. an exclusive gathering for society's most fashionable people
C. any activity held for the sole purpose of getting media coverage
D. any illegal fund-raising circumstance
E. any political event that occurred during the Cold War
A. Prototype of first modern ad agency
B. The first cereal company to register a trademark
C. One of the first brand names
D. Opened first full-service ad agency
1) Volney Palmer
2) N. W. Ayer
3) Smith Brothers
4) Quaker Oats
An A&R (artist & repertoire) agent typically__________ .
A. makes decisions about the final sound of a recording
B. listens to demo tapes and scouts talent for record labels
C. chooses studio recording equipment and manages audio technicians
D. makes distribution arrangements with major retailers
E. All of the options are correct.
The Children's Television Act of 1990 mandated that .
A. product placement be minimized in children's programming
B. networks provide some educational and informational children's programming
C. advertising be banned from children's programming
D. all advertising in children's programming meet strict guidelines
E. All of the options are correct.
A Japanese form of graphic novel is called .
A. a codex
B. a dime novel
C. manga
D. pulp
E. el-hi
America has been accused of cultural imperialism for which of the following reasons?
A. U.S. corporations own most of the world's mass media.
B. The Pentagon dictates foreign policy in most foreign countries.
C. American styles in fashion, food, and entertainment dominate the global markets.
D. Baywatch was more popular overseas than it was in the United States.
E. All of the options are correct.
Unlike publicity, which is sometimes outside a PR agency's control, may
help to focus a complex issue or a client's image.
A. VNRs
B. press releases
C. paid advertising
D. a pseudo-event
E. None of the options is correct.
A. Copyright
B. Fair use
C. Libel
D. Absolute privilege
E. Censorship
1) Private individuals must prove falsehood, damages, and negligence to win this kind
of case.
2) This term is generally defined as prior restraint of public communication.
3) This kind of law was intended to make sure authors and producers can earn money
from their original work.
4) Parody versions of songs, such as those by Weird Al Yankovic, are legal because of
this exception.
5) Prosecutors can legally accuse defendants of crimes in court because of this
exception.
6) This is a written or broadcast expression that defames someone's character.
7) The Pentagon Papers case involved this legal concern.
8) In the Progressive magazine case, a federal district court took a course of action
based on this charge.
The is the blueprint or roughly drawn comic strip of a potential ad.
A. focus group
B. storyboard
C. VALS strategy
D. PSA
E. space broker
The sound bite in a TV news report is the equivalent of a in a newspaper
story.
A. source
B. byline
C. lead paragraph
D. quote
E. footnote
Which of the following is not a value the textbook associates with postmodern culture?
A. Resistance to ideas such as "high" and "low" culture that set hierarchies of taste.
B. An emphasis on the fragmentation and mixing of cultural styles.
C. Increased faith in science owing to technological and scientific advances.
D. A tendency to embrace and even celebrate paradox.
E. All of the options are correct.
What spawned the rise of interpretive journalism in the 1930s and 1940s?
A. The success of the New York Times
B. Journalists' desire to do more creative reporting
C. The world's increasing complexity and interconnectedness
D. The expensive nature of objective reporting
E. None of the above options is correct.
Which popular magazine was launched in 1974 by Time Inc.?
A. Sports Illustrated
B. The Saturday Evening Post
C. People
D. Life
E. TV Guide
Well before Gutenberg's printing press, who brought the Chinese technology of block
printing to Europe?
A. Marco Polo
B. Genghis Khan
C. Christopher Columbus
D. Immigrants from China
E. Arab spice traders
An owner of a discount appliance store who dresses in a goofy costume and yells at the
camera is making use of .
A. the plain-folks pitch
B. the hidden-fear appeal
C. subliminal advertising
D. overt advertising
E. irritation advertising
It became obvious that old laws regarding obscenity and child pornography were not
keeping up with Web technology when .
A. minors were arrested on child pornography charges for 'sexting"
B. the Child Online Protection Act was found unconstitutional
C. the concept of community standardswas eclipsed by the global reach of the Internet
D. states such as Connecticut, Florida, and New York had to consider adjustments to
their child pornography laws with the arrival of 'sexting"
E. All of the options are correct.
The game industry, as represented by the Electronic Software Association, organizes
games by__________.
A. visual style
B. gameplay
C. narrative style
D. platform
E. None of the above options is correct.
Critics of CNN say it too often engages in ethnocentrism because .
A. it only covers news about Caucasians
B. it tells international stories from a variety of global perspectives
C. it centers its news reporting around ethnic issues
D. it tells international stories from a largely American point of view
E. None of the above options is correct.
Hypertext inventor Tim Berners-Lee published an article in 2001 that introduced the
idea of the .
A. World Wide Web
B. voice recognition assistant
C. Semantic Web
D. ISP
E. smartphone
What advantage does mobile advertising have over Internet advertising?
A. The ads are smaller so advertisers don"t have to write as much copy.
B. People will definitely see a mobile ad because they are always checking their
phones.
C. Mobile ads can be tailored to a specific geographic location or user demographic.
D. Mobile ads need to be more general.
E. None of the options is correct.
Which statement about copyright law is true?
A. Copyright covers a creative work for only seven years after it is produced.
B. Companies like Disney are huge supporters of getting their material into the public
domain.
C. Corporate owners spend lots of money getting Congress to shorten the length of
copyright protections.
D. The original idea behind American copyright law was that authors would have a
financial incentive to create original works, and after fourteen years others would be
able to safely use it to create derivative works.
E. Copyright laws have remained virtually unchanged since they were written in the
eighteenth century, being adapted without debate to new media.
If you are trying to understand human behavior rather than explaining and predicting it,
which approach to mass communication research would you take?
A. A media effects approach to research
B. A cultural approach to research
C. An agenda-setting approach to research
D. A content analysis approach to research
E. None of the above options is correct.
Country is the most popular radio format today.
Larger newspaper operations overall seem to be more financially stable than small-town
newspapers.
Under a , competing newspapers can keep separate news divisions but
merge their production and business operations.
Until the invention of digital recording, records were made using an analog recording
process.
Only wealthy political candidates can afford to have a significant advertising presence
on television.
The practice of record promoters paying deejays or programmers to play particular
songs is called__________.
In twentieth-century Supreme Court decisions, the print media and broadcast media
received the same First Amendment protections.
The Children's Internet Protection Act of 2000 requires schools and libraries that
receive federal funds for Internet access to filter out pornographic Web sites.
was the first person to apply findings from psychology and sociology to
public relations.
The Ad Council produces public service announcements (PSAs) at no cost to the client.
In the late 1990s, hundreds of radio stations shifted from individual to chain ownership.
Because of high equipment and operating costs, digital technology is not expected to
benefit independent filmmakers for many years.
An advertising strategy that associates a product with simplicity and the common
person is called the pitch.
Motion pictures have been defined as free speech by the U.S. Supreme Court since
1915.
__________could refer to an online simulcast of a traditional radio station or to a
service designed especially for this use.
Historian Daniel Boorstin considered the press conference a classic example of a
pseudo- event.
When a copyright period expires, the work is said to enter the .
