Nintendo’s __________, a two-color handheld console introduced in 1989, popularized
the game Tetris.
A. Game Boy
B. Xbox
C. PS3
D. DS
E. PlayStation Vita
A. Distributes signal around a community on utility poles
B. Runs from utility pole to subscriber’s home
C. Processes signals received from program suppliers
1) Headend
2)Trunk cable
3) Tap line
What are two major facets of the relationship between books and television?
A. The ability of book authors to become TV stars and TV stars to write books
B. That TV can help sell books and that books serve as ideas for TV shows
C. That books need to be advertised on television and TV shows need to be talked about
in books in order for either industry to be profitable
D. That television shows often give authors ideas for books but books are never a
source of inspiration for TV shows
E. None of the above options is correct.
Which of the following is not true about “fake” news programs such as TheDaily Show
with Jon Stewartand The Colbert Report?
A. Their success might be attributed in part to the audience’s cynicism about politics
and politicians.
B. They not only satirize people in the news, but critique the news media as well.
C. They are simply about telling jokes and never try to express any larger truth.
D. The tradition can trace its roots back to the 1970s when SaturdayNight Live started
running “Weekend Update.”
E. The viewers of “fake” shows find the slick, formulaic political ads and canned sound
bites of local TV news stories less persuasive.
Which of the following is one reason that companies like Viacom don”t want their
content on the Internet for free?
A. They are afraid that consumers will think that their content is poor quality because it
is free.
B. They aren”t sure that having their content available for free on the Internet is really
helping attract paying customers.
C. They are afraid that sites like YouTube and Vimeo will claim credit for creating
the content.
D. They don”t think the Internet is a sophisticated enough medium for their content.
E. None of the options is correct.
What mistakes were made by BP following the months-long oil leak in the Gulf of
Mexico?
A. The company CEO made public statements about the ‘small people” who live along
the Gulf Coast.
B. The company repeatedly underestimated or underreported the amount of oil gushing
from the leak.
C. The company CEO attended an elite yacht race and made comments about wanting
to “get his life back” while the leak was still gushing.
D. The company did not show enough remorse or compassion in the wake of the spill.
E. All of the options are correct.
A. Championed women’s property rights
B. Published the work of writers such as Emerson, Thoreau, and Twain
C. Longest-running magazine in U.S. history
D. Pioneered the national political magazine format
1) The Saturday Evening Post
2) Godey’sLady’s Book
3) The Nation
4) The North American Review
Who reportedly said, “The modern editor of the popular journal does not care for facts.
The editor wants novelty”?
A. Frederick Douglass
B. Justice Oliver Wendell Holmes
C. Joseph Pulitzer
D. Justice Hugo Black
E. None of the above options is correct.
A. Twitter
B. Digital divide
C. 2010 net neutrality rules
D. Opt-in policy
E. Internet service provider
1) A procedure whereby Web sites ask for your explicit permission before they can
collect browsing history or other data
2) A micro-blogging service
3) A company that provides access to the Internet
4) A plan for fixed-line broadband ISPs that exempts wireless connections from
the “unreasonable discrimination” rule
5) AOL
6) A term that describes the gap between the information “haves'” and “have-nots'”
Which of the following is the oldest printed book still in existence?
A. The Gutenberg Bible
B.The Bay Psalm Book
C. Wang Chieh’s DiamondSutra
D. Plato’s Republic
E. Chaucer’s CanterburyTales
According to your textbook, many movies have been inspired by comics and graphic
novels because .
A. they are all about warriors and superheroes
B. they have strong stories and visual narratives
C. they are all about regular mortals
D. the movie industry wants to appeal to an older, more literary audience
E. All of the options are correct.
made one of the first portable electronic reading devices.
A. Sony
B. Amazon
C. Apple
D. Barnes & Noble
E. Borders
An example of Carey’s description of communication as culture might be seen in
.
A. people gathering in meeting houses to talk about issues like free speech
B. the way a message goes simply from sender to receiver
C. the attempts to repair and transform society through adjusted narratives and symbols
following the Civil Rights protests of the 1950s and 1960s
D. how culture disconnects from the communication of a period in time
E. All of the options are correct.
Communication strategically placed, either as advertising or as publicity, to gain
support for a special issue, program, or policy is known as .
A. a public service announcement
B. lobbying
C. a pseudo-event
D. improper-ganda
E. propaganda
The three major home console makers are__________.
A. Atari, Sega, and Nintendo
B. Nintendo, Sega, and Microsoft
C. Microsoft, Sega, and Sony
D. Sony, Atari, and Nintendo
E. Nintendo, Microsoft, and Sony
In 1975, Atari began successfully marketing a home version of Pong through an
exclusive deal with__________.
A. Dave and Buster’s
B. Magnavox
C. Warner
D. Sears
E. Chuck E. Cheese
A. Magazines created exclusively for online readers
B. Ads in national magazines that are tailored for geographic areas
C. Unique version of magazine that can be sent to specific subscriber groups
1) Webzines
2) Split-run editions
3) Demographic editions
The Hollywood Ten are famous for
A. violating the film production code in the 1950s
B. trying to pool patents and control the film industry
C. being the leading film stars of the silent era
D. refusing to testify before the House Un-American Activities Committee
E. giving up names of suspected communist sympathizers during the communist witch-
hunts of the 1940s and 1950s
According to the textbook, which of the following is not a potential problem for a
democratic society posed by the practice of modern public relations?
A. There is often little knowledge of behind-the-scenes public relations efforts.
B. Coverage gained through public relations efforts can get unwarranted credibility as
news as opposed to identifiable advertising.
C. Spin doctorscan reshapea politician’s image untilit bears littleresemblance to reality.
D. Debate over key policy issues, such as going to war, can become exercises in public
manipulation instead of public information.
E. There is a growing effort by major news organizations to carefully fact-check
political advertising and expose lies and half-truths.
Concerns about how young people might be negatively influenced by messages in
popular or “low” cultural forms__________.
A. didn’t happen until the appearance of rock-and-roll music in the 1950s
B. were resolved by Plato, Aristotle, and other classical philosophers who decided for
all time what was to be considered “art”
C. have been around at least since the time of the ancient Greek philosopher Socrates
D. have always been about important moral values and never a cover for racism or
bigotry
E. existed in ancient Greece, but went away until jazz music started to become popular
around the start of the twentieth century
Journalists like Walter Lippmann worried that .
A. they would lose their jobs to slick and savvy PR professionals
B. PR professionals lacked the professional detachment of journalists and held too
much power over American public opinion
C. PR professionals would obstruct journalists’ access to people in power, like
politicians and company presidents
D. PR professionals were laughing at the “poor journalists'”
E. All of the options are correct.
A. Permitted Baby Bells entry into the cable TV business
B. Broke up the Standard Oil Company
C. Limited anticompetitive mergers
D. Allowed dealers to sell competing products
1) Sherman Antitrust Act
2) Clayton Antitrust Act
3) Celler-Kefauver Antitrust Act
4) 1996 Telecommunications Act
The acceptance of the dominant values in a culture by those who are subordinate to
those who hold economic power describes .
A. consolidation
B. democracy
C. hegemony
D. specialization
E. synergy
The successful launch of a game involves__________.
A. online promotions
B. banner ads
C. in-store displays
D. television ads
E. All of the options are correct.
What is the name of the project in which many libraries and companies like Google
and Amazon are joining forces to digitize millions of books with expired copyrights?
A. Apple
B. The Open Content Alliance
C. The Association of American Publishers
D. Google
E. The Digital Public Library of America
The first person to discover and develop FM radio in the 1920s and the 1930s was
David Sarnoff of RCA.
Which of the following statements about Wiki Web sites is true?
A. The posting of information to Wiki Web sites is closely guarded and controlled by a
small group of people.
B. Wiki Web sites peaked in the early 1990s, but are now irrelevant.
C. The most popular example of a Wiki Web site is Wikipedia, the online encyclopedia
that is mostly written by users.
D. Information on Wiki Web sites is highly reliable and always accurate.
E. All of the options are correct.
At the end of the copyright period, a creative work such as a book or song
becomes .
A. more valuable to the person or company that owns the copyright
B. protected from use by anyone other than the author or creator
C. available for public use with the payment of a royalty fee
D. available for public use free of charge
E. a target for online piracy
Channel One is an example of .
A. an online service that tracks the success and placement of VNRs
B. a campaign finance reform initiative
C. a boutique agency
D. advertising in schools
E. an ABC subsidiary
Differences in, and competition over, technical standards__________ .
A. caused the FCC to temporarily ban any new TV licenses in the late 1940s and
early 1950s
B. meant that it took over a decade before all three of the major networks started
broadcasting in color in the mid-1960s
C. resulted in a “war” between the Beta and VHS formats of home videocassette
recorders
D. resulted in a “war” between Blu-ray and HD DVD formats for high-definition movie
recordings
E. All of the options are correct.
According to your textbook, what is a main reason that Hollywood tends to make films
that belong in certain genres?
A. It makes it easier for studios to predict which scripts will make good movies.
B. It is easier for studios to promote a film that fits into a preexisting category.
C. Filmmakers don”t like to be challenged and would rather be told by studios what
kind of film to make.
D. It costs less money to make films that fit into a specific formula.
E. All of the options are correct.
Conservative social forces in the late 1950s pointed to Jerry Lee Lewis as an example
of__________
A. the new clean-cut musicians who were promoted by Dick Clark
B. a rock and roller who was considered to be “white trash”
C. how musicians could be corrupted by payola
D. how a young man from the South could realize the American Dream
E. how black musicians were inciting riots
Which of the following is not a result of muckraking journalism in magazines around
the start of the twentieth century?
A. Antitrust laws for increased government oversight of business
B. The creation of government oversight of food and drugs
C. A progressive income tax
D. The direct election of U.S. senators
E. A drop in attention paid to the plight of immigrants in big cities
Most media companies spread out their holdings among various types of mass media
rather than trying to control one medium, to avoid monopoly charges.
Pulp fictionwas another name for the popular paperbacks and dime novels of the 1880s.
In 1912, federal law outlawed the transportation of boxing movies across state linesnot
because they were violent but because there had been a black heavyweight boxing
champion since 1908.
The model for journalism and speech tolerates little public dissent or
criticism of government.
In advertising, executives are client liaisons responsible for bringing in new
business and managing the accounts of established clients.
A graphic interactive “character” situated within the world of a game is called
a(n)__________
The computer was the first electronic medium.
Once strongly influenced by books, television and film now look elsewhere for most of
their story ideas.
President Theodore Roosevelt coined the term yellow journalism.
Baywatch is an example of an American TV production that was more successful in
foreign countries than in the United States.
has become the dominant form of Web advertising.
Libraries are unable to digitize books because of copyright laws.
The era of downsizing coincided with an increase in workers who belong to labor
unions.
Documentaries generally avoid controversial or unpopular subject matter.
Unauthorized online file sharing is known as__________ .
Ethical decisions that are made on a case-by-case basis are called
ethics.
The promotion and sale of a product (in all its versions) throughout the various
subsidiaries of a media conglomerate is called .
Most media monopolies today operate at the local, not the global, level.