In 2012 became the most valuable company in the world, with shares worth
$625.3 billion.
A. Google
B. Facebook
C. Apple
D. Disney
E. Amazon
The rights to use the contents of a book in another form, such as a screenplay, are
called
A. royalties
B. residuals
C. subsidiary rights
D. an advance
E. bonus money
In the Progressive magazine case, a federal district court took a course of action based
on concern that the magazine would publish .
A. information on how an H-bomb works
B. a story that defamed the president
C. obscene material
D. a story that endorsed drug use
E. copyrighted material
In 2001, the weakened privacy laws and gave the federal government more
latitude in searching private citizens’ records and intercepting electronic
communications without a court order.
A. USA PATRIOT Act
B. Privacy Act
C. Fair Use Law
D. Shield Law
E. First Amendment
Which of the following is a premium cable channel?
A. ESPN
B. CNN
C. MTV
D. C-SPAN
E. HBO
A. Premodern (before 1800s)
B. Modern (after 1800s)
C. Postmodern (since 1950s)
1) Local culture
2) Factory
3) Virtual office
4) Quill pen
5) Typewriter
6) Global culture
7) Temp workers
The U.S. government banned boxing films from being transported from state to state in
1912 because of .
A. concerns about children watching the violent images of boxing
B. concerns about people betting on the fights
C. concerns about images of the first black heavyweight being perceived as a threat by
the white community
D. concerns that the movies would make the “low-class'” sport too popular
E. All of the options are correct.
In which way does the current trend toward public journalism differ from modern
journalism?
A. It moves away from just telling the news to becoming involved in community life.
B. It insists that neutrality and objectivity are essential to any type of journalism.
C. It moves to increase editorial control in the newsroom and encourage the
detached watchdog mission of journalists.
D. It does not propose solutions to the political and social problems of the day.
E. All of the options are correct.
Mary Pickford was
A. instrumental in raising the salaries of film actors
B. a founder of Paramount Pictures
C. an experienced stage actress before going into the movies
D. known as “America’s Villain”
E. None of the above options is correct.
What was the original motivation for developing the Internet?
A. Technical innovation
B. Entrepreneurial ambition
C. Military-government project
D. Popular demand for a more democratic medium of communication
E. Desire for a new toy or “novelty”
The video game console business is dominated by three major players: __________.
A. Sega, Sony, and Nintendo
B. Nintendo, Sega, and Activision
C. Atari, Sony, and Blizzard
D. Microsoft, Sony, and Activision
E. Nintendo, Sony, and Microsoft
Ads featuring hyperbole and exaggeration are called .
A. irritation ads
B. disassociation corollaries
C. earned media
D. puffery
E. click-throughs
Content communities on the Web include which of the following?
A. fanfiction.net
B. YouTube
C. Flickr
D. Vimeo
E. All of the options are correct.
Which of the following best describes an “opt-in” Internet policy?
A. A policy that assumes a Web site has the right to collect and share your information
B. A policy of inserting spyware on unsuspecting computers
C. A policy whereby consumers have to give their consent before a Web site can collect
any browsing history data
D. A policy favored by marketers and data-mining corporations
E. A policy of tricking search engines into including Web sites in their search results
Which of the following is true about minority-targeted magazines?
A. They have a history dating back to before the Civil War, with titles like Emancipator
and Reformer.
B. They have a history dating back to the first half of the twentieth century, with titles
like NegroDigest and Ebony.
C. Minority-targeted magazines cover only racial minorities.
D. They were popular during the Civil Rights movement of the 1950s and 1960s, but
they have mostly gone out of business since then.
E. Most of them started up as Webzines in the last ten years.
Which of the following statements about the advertising of prescription drugs is true?
A. Pharmaceutical companies have started direct-to-consumer marketing via text
messages and Facebook.
B. Pharmaceutical companies have engaged in “disease awareness'” campaigns in order
to build markets for their products.
C. Pharmaceutical companies are spending billions of dollars to advertise their
prescription drugs to the public.
D. The United States and New Zealand are the only countries that allow the direct
advertisement of prescription drugs to consumers.
E. All of the options are correct.
Which statement best reflects a current trend in movie viewing?
A. Americans are flocking to drive-in theaters.
B. Consumers have all but stopped going to regular movie theaters.
C. Americans are going to video stores more and more to rent films.
D. Consumers are increasingly streaming movies via the Internet instead of renting
videos.
E. American audiences are watching foreign movies at a record rate.
A. Lee De Forest
B. David Sarnoff
C. Guglielmo Marconi
D. Reginald Fessenden
E. Edwin
H. Armstrong
1) Developed FM radio
2) Former head of NBC
3) Developed wireless telegraphy
4) First to send voice through the airwaves
5) Developed Audion, or triode, vacuum tube
Which of the following refers to the process of attempting to influence the voting of
lawmakers to support a company’s or an organization’s best interests?
A. Lobbying
B. Deadheading
C. Outsourcing
D. Cultivation
E. Promotions
Unlike the other digital companies, Facebook lacks to access the Internet
and digital media.
A. hardware devices
B. funding
C. data
D. leverage
E. All of the options are correct.
Which statement best describes the uneasiness between the commercial and artistic
sides of the music business?
A. Record labels only want cookie-cutter artists, but recording artists don”t want
to compromise their own ‘sound.”
B. An artist who criticizes commercial culture might need to sign with a major label and
become part of that culture in order to reach a larger audience.
C. Record labels rely on the Internet to promote artists, but recording artists feel that
this practice is too commercial.
D. Artists want to set their own prices, but record labels are unwilling to allow artists
too much freedom.
E. All of the options are correct.
When a media conglomerate can use the magazines, newspapers, and television and
radio stations it owns to promote a movie, this is known as .
A. vertical integration
B. megaplexing
C. rapport
D. synergy
E. multitasking
What was the impact/outcome of a 2010 Supreme Court decision (in a five-to-four
vote) regarding campaign financing?
A. Stricter limits were placed on the amount of money businesses could donate to
political candidates and causes.
B. No business or corporation is allowed to influence politicians with campaign cash.
C. Only small businesses and unions can donate money to campaigns.
D. The government cannot interfere in campaign spending by corporations.
E. None of the above options is correct.
A magazine’s rate card lists .
A. what it costs to advertise in the magazine
B. how often the magazine is published
C. the price of a one-, two-, or three-year subscription
D. how much the magazine pays its freelance writers
E. None of the above options is correct.
Almost __________percent of U.S. households have a video console.
A. 25
B. 33
C. 51
D. 62
E. 75
__________games are typically set in a fantasy or sci-fi world in which each player
chooses to play as a character that specializes in a particular skill set.
A. Adventure
B. Action
C. Role-playing
D. Strategy
E. Casual
In 2012, about how many people played fantasy sports in the United States and
Canada?
A. 5 million
B. 18 million
C. 25 million
D. 34 million
E. 58 million
Which of the following was a contribution of the telegraph?
A. The transformation of information into a commodity
B. The concept of nationalism
C. The rise of the middle class
D. The development of the pony express
E. All of the above options are correct.
State leaders believe the press should serve the goals of the state in the
model.
A. authoritarian
B. communist
C. libertarian
D. social responsibility
E. seditious
Which of the following is true about the MP3 music file format?
A. It creates music files that are very large and slow to download.
B. It was very important in the fight against the pirating of recorded music.
C. It makes recording, transferring, and downloading music quicker and easier.
D. It hasn”t been popular with consumers because MP3 players break easily.
E. None of the above options is correct.
Which of the following statements about targeted advertising is not true?
A. It is a passing fad because it is unpopular with advertisers and generates very little
revenue.
B. It is a big part of the revenue of sites like Google and Facebook.
C. Some versions read your e-mail messages to find key words that trigger specific ads.
D. It may undermine the role of search engines to provide neutral access to information.
E. It may turn search engines into ad brokers.
_________is the technological merging of content in different mass media.
Until Playboy entered the marketplace, most large-circulation magazines were targeted
at women.
Only in recent history have many ads stereotyped women as scatterbrained or helpless
or offered them as a man’s reward for drinking a particular beer, wearing cool jeans, or
smoking the right cigarette.
The purpose of the 1950 Celler-Kefauver Act was to limit corporate mergers and joint
ventures that reduced competition.
Folk is considered the sound of social activism.
The Children’s Television Act of 1990 severely limits program-length commercials and
ads promoting sugar-coated cereal.
Some U.S. cities are challenging privately owned cable giants by building competing,
municipally owned cable systems.
Demographic editions of national magazines are able to charge higher rates for
advertising.
The stories, characters, personalities, and music that require licensing agreements are
called__________
A type of journalism driven by citizen forums, journalism goes beyond
telling the news to embrace a broader mission of improving the quality of public life.
Invented in the 1980s, the__________ is the most traveled region of the Internet and is
essentially the navigation system for it.
Designed by the U.S. Defense Department’s Advanced Research Projects Agency, the
original Internet was called __________.
E-mail was one of the earliest services of the Internet.
The record industry groomed singers Jerry Lee Lewis, Chuck Berry, and Little Richard
as replacements for rebellious rock and rollers like Frankie Avalon and Ricky Nelson.
Radio and television stations have been less willing to air public service announcements
since the deregulation of broadcasting in the 1980s.
History suggests that objective reporting grew out of an opportunity to mass-market
news that would not offend particular groups.
Songwriters and publishers receive a mechanical royalty each time a recording of one
of their copyrighted songs is sold.
MMORPGstands for “massively multiplayer online role-playing game.”
The was an early film projection system that served as a kind of peep
show.
The first magazines in America were edited for the working classes.
Movie studios can earn more than double their U.S. and Canadian box office receipts by
distributing their films in foreign markets.