Which of the following statements best describes how the textbook characterizes the
interaction of media and society?
A. Media are definitely the cause of society’s problems.
B. Media are just a mirror that reflects what is already in society.
C. Violent movies and song lyrics, not media, cause school violence.
D. How much media really shape society is unknown.
E. None of the above options is correct.
In what way did Habermas think mass media could be an enemy of democracy?
A. Media power could be used to increase consumerism.
B. The powerful could use the media to manipulate the public into supporting the status
quo.
C. The media could be used to procure mass loyalty among the populace.
D. Citizens would not engage in critical examination of the power held by those who
ruled.
E. All of the options are correct.
In the 1960s, radio programming that featured deejays and callers discussing intimate
sexual topics was called .
A. dirty radio
B. topless radio
C. pirate radio
D. commercial radio
E. night radio
During the 2012–2013 season, NCIS on CBS drew an average audience of about
__________.
A. 22 million
B. 20 million
C. 25 million
D. 15 million
E. 18 million
Bureau reporters .
A. manage the columnists who deal with particular aspects of culture
B. typically file reports from major cities other than where their paper is located
C. work mainly on online stories
D. manage a newspaper’s daily operations
E. None of the above options is correct.
Astroturf lobbying is .
A. an illegal fund-raising effort
B. a sports-centered PR event
C. any activity held for the purpose of getting coverage in the media
D. a phony grassroots public-affairs campaign
E. the misrepresentation of a candidate’s stance on an issue during a political campaign
Critics who adopt the ‘skyscraper” model of understanding culture worry that too much
“low”culture__________.
A. will stunt their imagination and undermine their intellectual growth
B. will take meaningful and complex works of art and literature and render them trivial
C. will distract people from meaningful political action and important social change
D. will prevent people from experiencing genuine art
E. All of the options are correct.
A. Fiber-optic cable
B. World Wide Web
C. Social media site
D. HTML
1) Written code that creates Web pages and links
2) Thin glass bundles capable of transmitting thousands of messages
3) A site where you can upload photos, share interests, and post messages to friends
4) Facebook
5) The most frequently visited region of the Internet
For public figures to successfully sue for libel, they must prove “actual malice,” which
means the news medium .
A. knew the statement was false but published it anyway
B. published a true statement with the intention of hurting the public figure
C. was reckless with the public figure’s privacy rights
D. had long harbored ill will toward and dislike for the public figure
E. has a reputation for being mean-spirited
Which of the following is an example of a subscription payment game?
A. FarmVille
B. World of Warcraft
C. Call of Duty
D. EverQuest
E. Angry Birds Seasons
In the 1990s, GM sold its Saturn products via which of the following advertising
techniques?
A. Plain-folks pitch
B. Bandwagon effect
C. Disassociation corollary
D. Hidden-fear appeal
E. Subliminal seduction
Ad-libbed or scripted banter that goes on among local news anchors, reporters,
meteorologists, and sports reporters before and after news reports is called .
A. happy talk
B. crime blocks
C. pretty-face
D. sound bites
E. talking heads
What might be an example of “music in the cloud”?
A. Music services available on long airplane flights
B. Downloading music to your computer or portable music player like an iPod
C. Music you hear on the radio
D. An online music service that lets you listen to music without physically owning the
songs
E. Music that has been illegally downloaded
U.S. film viewing decreased during the 1950s because
A. television cornered the family market
B. novelties like 3-D didn’t work
C. Americans chose to spend their money on refrigerators rather than movie tickets
D. Americans were getting married earlier in life, which meant fewer movie dates
E. All of the options are correct.
Which of the following are the three primary consumer motivations that the VALS
strategy considers when grouping consumers into types?
A. Ideals, achievement, and self-expression
B. Strivers, survivors, and thinkers
C. Achievers, strivers, and survivors
D. Ideals, achievers, experiencers
E. Achievement, self-expression, morals
Critics who view culture as a map__________.
A. see the map as rigidly structured
B. acknowledge that the familiar and unknown often coexist in the same song, movie,
or other cultural artifact
C. feel that culture was more meaningful in the “good old days” of the mid-twentieth
century
D. see popular culture as more innovative than high culture
E. None of the above options is correct.
Online advertising has taken the form of .
A. banner ads that lead across the top or side of a Web page
B. pop-under ads
C. interstitials and flash multimedia
D. paid search engine advertising
E. All of the options are correct.
According to the textbook, which of the following is not a big question about the future
of the Internet?
A. Who will have access to the Internet?
B. Does copyright law apply on the Internet?
C. Will there be more video games online?
D. Should there be limits on personal data gathering?
E. Should we be allowed to share anything on the Internet?
Although some media critics disagree about the terminology, smartphones and other
mobile devices used to watch videos are sometimes referred to as __________
A. first screens
B. time shifting
C. fourth screens
D. off-network
E. headends
Which of the following is not considered a consequence of the printing press?
A. The rise of the middle class
B. The concept of the nation-state
C. An increased sense of community and mutual cooperation
D. A decline of religious authority
E. An increase in literacy rates
Which of the following statements about National Public Radio is true?
A. It is fully funded by the U.S. government with reliable support from the Republican
Party.
B. It is in serious trouble, with less than two million listeners nationwide each week.
C. It is completely free of sponsorship from private businesses and corporations.
D. Morning Edition and All Things Consideredare two of its popular programs.
E. None of the above options is correct.
Yahoo!’s business method has been to make itself an all-purpose entry point, or , to the
Internet.
A. ISP
B. algorithm
C. Web browser
D. portal
E. search engine
The most traditional pay model in the electronic game industry is the__________.
A. free-to-play model
B. subscription model
C. boxed game/retail model
D. superstore model
E. None of the above options is correct.
In 1976, an arcade game called __________prompted the first public outcry over
violence of electronic gaming.
A. Death Race
B. Mortal Kombat
C. Night Trap
D. Grand Theft Auto
E. Pac-Man
Reginald Fessenden is credited with making the first__________ , on Christmas Eve in
1906.
A. wireless telegraph
B. distress call from a sinking ocean liner
C. on-air paid advertisement
D. voice broadcast
E. use of Morse code
In 1971, President Richard Nixon’s administration tried to block publication of
.
A. reports on weapons of mass destruction
B. reports of government overspending
C. instructions on how to make an H-bomb
D. the Progressive magazine
E. a study of U.S. involvement in the Vietnam war
Which kind of research involves systematically coding and measuring media content?
A. Experiments
B. Focus group interviews
C. Surveys
D. Content analysis
E. Political economy
The textbook suggests that the best way for journalists to reach ethical decisions might
be
A. dealing with complex issues as they arise on a case-by-case basis
B. leaving all decisions to senior management
C. taking the time to work through several critical thinking steps
D. choosing one ethical model (such as Aristotle’s) and sticking with it absolutely
E. always assuming that the public’s need to know outweighs all other concerns
The Radio Corporation of America bought which of the following companies?
A. British Marconi
B. American Marconi
C. AT&T
D. Westinghouse
E. WNBC
Prior restraint means .
A. that courts and governments can block the press from publishing any article they
deem inflammatory or controversial
B. that courts and governments cannot block any publication or speech before it occurs
C. that courts and governments have the right to review every article before it is
published
D. that courts and governments can give the news media rules on what they can and
cannot publish
E. None of the options is correct.
Many books from the Middle Ages were called illuminated manuscriptsbecause they
were
A. elaborately decorated with colorful designs and illustrations
B. printed using reflective ink
C. burned in castle fireplaces to honor God
D. read aloud in the town square by scholars who explained, or illuminated, the text
E. None of the above options is correct.
One of the most overlooked areas of online gaming is the teen market.
Cinema is the French term for “truth film.”
polls are typically call-in, online, or person-in-the-street polls that news
media use to address a “question of the day.”
In the 1880s, railroads rarely used bribery to get favorable news coverage.
bought the New YorkTimesin 1896.
In the 1920s, CBS operated two radio networks, CBS-Red and CBS-Blue.
Before the 1830s, there was little need for advertising in America because there were
few goods available for sale and virtually no consumer market.
Trade booksrefers to the category of books sold to the general reader.
Movie palaces looked beautiful on the outside, but were often very shabby on the
inside.
Analyzing ads using the principle explores how the ad connects the
product/service with something socially positive.
When the movie rating system began in the late 1960s, the G, PG, PG-13, R, X, and
NC-17 ratings were all developed at that time and put immediately into place.
The first congressional hearings on radio payola started closely after the quiz-show
scandals in television.
Media marketers refer to network programs that are repurposed for cable as
“cross-platform” programs.
The 1996 Telecommunications Act allows cable companies to offer telephone service,
but the phone companies are not permitted to enter the cable TV business.
Guglielmo Marconi is credited with creating FM radio.
Yellow journalism in the 1890s was the origin of objective journalism in the twentieth
century.
Independent labels produce only about 2 percent of all recordings.
A key factor in the success of the MP3 format is its ability to send or receive music
without having to compress sound.
Ads that portray women as sex objects exemplify the association principle.
The movie industry has largely embraced the Internet’s ability to distribute new films
and rentals to consumers.